The ongoing demographic decline in Bosnia and Herzegovina will reduce the potential consumer base for wipes, limiting stable demand. However, innovation, along with rising personal and home hygiene concerns, will positively impact retail value growth.
Investment in e-commerce will continue over the forecast period, with large modern grocery retailers enhancing their omnichannel strategies to introduce e-commerce sales alongside their traditional store-based operations. Pure online players will also expand their reach to attract new consumers nationwide, whilst new platforms will emerge, offering niche products to gain a competitive edge.
Innovation in wipes will be driven by growing environmental awareness amongst consumers, particularly in response to concerns about sustainability. Manufacturers will increasingly use eco-friendly materials, such as organic cotton, bamboo, and plant-based fibres.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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