PROSPECTS AND OPPORTUNITIES
Rising hygiene concerns and premiumisation will support value growth
The ongoing demographic decline in Bosnia and Herzegovina will reduce the potential consumer base for wipes, limiting stable demand. However, innovation, along with rising personal and home hygiene concerns, will positively impact retail value growth.
Further investment in e-commerce
Investment in e-commerce will continue over the forecast period, with large modern grocery retailers enhancing their omnichannel strategies to introduce e-commerce sales alongside their traditional store-based operations. Pure online players will also expand their reach to attract new consumers nationwide, whilst new platforms will emerge, offering niche products to gain a competitive edge.
Innovation focus on eco- and skin-friendly wipes
Innovation in wipes will be driven by growing environmental awareness amongst consumers, particularly in response to concerns about sustainability. Manufacturers will increasingly use eco-friendly materials, such as organic cotton, bamboo, and plant-based fibres.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Bosnia and Herzegovina?
- Which are the leading brands in Wipes in Bosnia and Herzegovina?
- How are products distributed in Wipes in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Convenience trend and increased hygiene concerns support growth in 2024
Violeta maintains its clear lead despite strong private label expansion
Health and beauty specialists appeal, offering a wider range of products and significant discounts
Rising hygiene concerns and premiumisation will support value growth
Further investment in e-commerce
Innovation focus on eco- and skin-friendly wipes
Tissue and Hygiene in Bosnia and Herzegovina - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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