PROSPECTS AND OPPORTUNITIES
Healthy outlook for wipes as hygiene standards remain elevated
Wipes in Ireland is set for steady growth, driven by sustainability concerns, regulations, and price pressures. Demand for eco-friendly, biodegradable, and baby-safe wipes will guide brand strategies, while EU policies push for reformulations.
E-commerce sales will continue to rise
E-commerce will keep growing, with Amazon's entry into Ireland in 2025 shaking things up by increasing competition and offering more direct-to-consumer options. Subscription models for household wipes might become popular among those who value convenience, especially for bulk buys and eco-friendly choices.
Sustainability will remain at core of product innovations
Brands will prioritise eco-friendly innovations, launching compostable, chemical-free, and dermatologically tested wipes to meet growing consumer demand for sustainability. Packaging redesigns should focus on reducing plastic, incorporating recycled materials, and using biodegradable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Ireland?
- Which are the leading brands in Wipes in Ireland?
- How are products distributed in Wipes in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Ireland - Category analysis
KEY DATA FINDINGS
Wipes face value sales decline amid rising prices
WaterWipes sustains its lead in wipes
Distribution is evolving in wipes category
Healthy outlook for wipes as hygiene standards remain elevated
E-commerce sales will continue to rise
Sustainability will remain at core of product innovations
Tissue and Hygiene in Ireland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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