Wipes in Ireland is set for steady growth, driven by sustainability concerns, regulations, and price pressures. Demand for eco-friendly, biodegradable, and baby-safe wipes will guide brand strategies, while EU policies push for reformulations.
E-commerce will keep growing, with Amazon's entry into Ireland in 2025 shaking things up by increasing competition and offering more direct-to-consumer options. Subscription models for household wipes might become popular among those who value convenience, especially for bulk buys and eco-friendly choices.
Brands will prioritise eco-friendly innovations, launching compostable, chemical-free, and dermatologically tested wipes to meet growing consumer demand for sustainability. Packaging redesigns should focus on reducing plastic, incorporating recycled materials, and using biodegradable alternatives.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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