PROSPECTS AND OPPORTUNITIES
Positive outlook for wipes
The Egyptian wipes market is expected to see steady value growth over the forecast period, at constant 2024 prices. This will be driven by several key factors, including population expansion, increasing urbanisation, and changing consumer habits.
E-commerce channel to make larger contribution to sales
During the forecast period, e-commerce is expected to play a growing role in the expansion of the wipes market. Continuous improvements in delivery logistics and the extension of services to rural areas are making online shopping more viable for a broader consumer base.
Further innovations expected in baby wipes
Given the strong demand for baby wipes, increased innovation in this subcategory is highly likely. Consumers frequently purchase baby wipes in bulk, opting for promotional or economically-sized packages due to their high usage.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Egypt?
- Which are the leading brands in Wipes in Egypt?
- How are products distributed in Wipes in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Egypt - Category analysis
KEY DATA FINDINGS
Baby wipes regain sales momentum
Easy Group For Health & Beauty Care leads with flagship brand
Hypermarkets remain key contributor to sales
Positive outlook for wipes
E-commerce channel to make larger contribution to sales
Further innovations expected in baby wipes
Tissue and Hygiene in Egypt - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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