PROSPECTS AND OPPORTUNITIES
Positive trajectory will continue for wipes throughout forecast period
Sales of wipes are projected to grow throughout the forecast period, fuelled by rising income levels and improving living standards as well as a wider choice of brands and products across all categories. Wipes have become a necessity for many consumers.
E-commerce to benefit further from popularity of third-party platforms
E-commerce is expected to maintain strong growth throughout the forecast period, with Vietnamese consumers increasingly seeking official brand stores on platforms like TikTok, Shopee, and Lazada. This trend is driven by the desire to ensure product authenticity and access to the latest offerings.
Packaging and value-added features offer growth potential
For wipes intended for on-the-go use, Vietnamese consumers tend to favour packaging that is either cute or simple, featuring designs like animations, floral patterns and other visually appealing elements. However, innovation in packaging tailored for outdoor use remains limited, presenting an area for improvement.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Vietnam?
- Which are the leading brands in Wipes in Vietnam?
- How are products distributed in Wipes in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Vietnam - Category analysis
KEY DATA FINDINGS
General purpose wipes is fastest riser in wipes in 2024
Diana leads overall wipes, while Dong Hiep Trade forges forward
Small local grocers maintains leadership, with health and beauty specialists gaining pace
Positive trajectory will continue for wipes throughout forecast period
E-commerce to benefit further from popularity of third-party platforms
Packaging and value-added features offer growth potential
Tissue and Hygiene in Vietnam - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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