PROSPECTS AND OPPORTUNITIES
Overall demand for wipes expected to continue rising steadily
Wipes looks set to post healthy growth in total current value sales throughout the forecast period, while most categories are anticipated to register consistently positive results in volume terms. Along with further improvements in purchasing power among Kazakhstanis, rising hygiene-consciousness and increasing appreciation for the convenience these products provide should ensure overall demand remains robust.
Sustainability credentials likely to become a more important point of competition
While price will remain the primary determinant in wipes purchasing decisions over the forecast period, environmental concerns should become more influential in shaping consumer choices, especially among younger demographics. Kazakhstanis are expected to show greater interest in products that are made from more eco-friendly materials and have greener packaging solutions, including biodegradable and compostable options.
Interest in intimate wipes and facial cleansing wipes set to remain low
In keeping with its performance in recent years, intimate wipes is the only wipes category projected to see volume sales decline over the forecast period. Demand will continue to be depressed by the tendency of female consumers to favour baby wipes, which are usually more affordable and widely considered a safe and effective substitute because of their skin-sensitive formulas.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Kazakhstan?
- Which are the leading brands in Wipes in Kazakhstan?
- How are products distributed in Wipes in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Kazakhstan - Category analysis
KEY DATA FINDINGS
Convenience factor continues to broaden appeal of wipes among Kazakhstanis
Leading brands lose ground to cheaper imports and private label lines
Supermarkets and health and beauty specialists still the top distribution channels
Overall demand for wipes expected to continue rising steadily
Sustainability credentials likely to become a more important point of competition
Interest in intimate wipes and facial cleansing wipes set to remain low
Tissue and Hygiene in Kazakhstan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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