PROSPECTS AND OPPORTUNITIES
Eco-conscious and multifunctional formats to drive category evolution
Value sales of wipes are expected to rise at a steady pace over the forecast period. Facial cleansing wipes are projected to remain the most dynamic category, with value sales rising in current terms.
E-commerce expansion to support personal care and niche segments
E-commerce will continue to transform the wipes category in Switzerland, offering consumers greater access to specialised and premium products. Online platforms enable consumers to browse extensive product ranges, compare specifications, and benefit from peer reviews — particularly important in personal care categories.
Sustainable innovation to meet environmental and skincare needs
The development of wipes that are both environmentally responsible and multifunctional will be central to innovation in the years ahead. Consumers are increasingly concerned about the environmental impact of disposable hygiene products, driving demand for biodegradable and compostable options made from bamboo, cotton or other natural fibres.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Switzerland?
- Which are the leading brands in Wipes in Switzerland?
- How are products distributed in Wipes in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Switzerland - Category analysis
KEY DATA FINDINGS
Facial cleansing wipes lead modest growth driven by convenience and skincare awareness
P&G maintains leadership as smaller players gain ground through innovation
Broad retail presence supports sales, with hypermarkets and e-commerce gaining traction
Eco-conscious and multifunctional formats to drive category evolution
E-commerce expansion to support personal care and niche segments
Sustainable innovation to meet environmental and skincare needs
Tissue and Hygiene in Switzerland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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