Competitive Landscape
Migros Genossenschaftsbund Strengthens Position as Innovation Reshapes Leadership
Wipes in Switzerland remained moderately concentrated, with the top company, Migros Genossenschaftsbund eG, holding a value share of 29% in 2025. Over the period from 2020 to 2025, Migros Genossenschaftsbund increased its share by nearly 2%, indicating a steady strengthening of its leadership position.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Switzerland?
- Which are the leading brands in Wipes in Switzerland?
- How are products distributed in Wipes in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Switzerland - Category analysis
Key Data Insights
Affordability Drives Cautious Wipes Growth
Affordability Drives Cautious Wipes Growth
Plant-Based Materials Answer Environmental Expectations
Dermatologist-Tested Credentials Drive Clean Wellness
Biodegradable Wipes and Eco-Packaging to Drive Growth
Safety Credentials Set to Boost Intimate and Baby Wipes
Migros Genossenschaftsbund Strengthens Position as Innovation Reshapes Leadership
Supermarkets Lead as E-Commerce Gains Personal Care Share
Tissue and Hygiene in Switzerland - Industry Overview
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Key Data Insights
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Kimberly-Clark Expands Renew Programme across European Markets
Essity Brands Capture Quality Expectations through Innovation
Sustainability Commitments Shape Consumer Choices as Demographics Reshape Category Mix
Active Ageing Population Accelerates Adult Incontinence Expansion
Migros Leverages Consumer Trust to Withstand Private-Label Gains
Supermarkets Retain Leadership as E-Commerce Expands in Discreet Categories
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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