PROSPECTS AND OPPORTUNITIES
Private label set to drive category growth
While value sales of wipes are projected to increase, volume growth is expected to remain stable, driven largely by private label expansion. As the economy stabilises, many consumers who switched to private label wipes during inflationary periods are likely to remain loyal, having recognised their strong value proposition.
E-commerce likely to remain a minor channel for wipes
E-commerce is not expected to become a major distribution channel for wipes over the forecast period. While online shopping in Colombia continues to grow, consumers primarily turn to e-commerce for electronics, services, and entertainment, rather than grocery or personal care products.
Sustainability messaging could help commercial brands differentiate
Sustainability is gaining relevance in Colombia. According to the Euromonitor Lifestyle Survey: Voice of the Consumer, 49.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Colombia?
- Which are the leading brands in Wipes in Colombia?
- How are products distributed in Wipes in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Colombia - Category analysis
KEY DATA FINDINGS
Cautious consumers curbed expenditure on wipes
Sustainability remained secondary to functionality for consumers
Discounters gained share as consumers prioritised savings
Private label set to drive category growth
E-commerce likely to remain a minor channel for wipes
Sustainability messaging could help commercial brands differentiate
Tissue and Hygiene in Colombia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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