While value sales of wipes are projected to increase, volume growth is expected to remain stable, driven largely by private label expansion. As the economy stabilises, many consumers who switched to private label wipes during inflationary periods are likely to remain loyal, having recognised their strong value proposition.
E-commerce is not expected to become a major distribution channel for wipes over the forecast period. While online shopping in Colombia continues to grow, consumers primarily turn to e-commerce for electronics, services, and entertainment, rather than grocery or personal care products.
Sustainability is gaining relevance in Colombia. According to the Euromonitor Lifestyle Survey: Voice of the Consumer, 49.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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