PROSPECTS AND OPPORTUNITIES
Premiumisation trends will support value growth over the forecast period
Premiumisation trends are likely to support ongoing growth in wipes over the forecast period. Singapore’s GDP is projected to maintain steady growth, with rising disposable incomes and a relatively strong currency, thus, consumers are likely to shift toward premium household wipe products.
Polarisation also expected, as brands meet different consumer budgetary needs
Polarisation is also expected in wipes over the forecast period, with multifunctional and value-oriented household wipes remaining in demand, as well as premium wipes rising in popularity. Many consumers will remain price sensitive, thus seeking options which serve multiple purposes and reduce the need to buy separate cleaning products.
Singapore’s ageing population could help to support demand for wipes
Singapore’s ageing population could also help to support demand for wipes over the forecast period. With more elderly individuals living independently or requiring home care, there will be a rising need for skin-friendly, easy-to-use cleansing wipes that support hygiene without water.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Singapore?
- Which are the leading brands in Wipes in Singapore?
- How are products distributed in Wipes in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Singapore - Category analysis
KEY DATA FINDINGS
Functionality serves as a differentiator in the mature category of wipes
Sustainably-minded consumers opt for green alternatives
Skincare trends influence developments in skin-kind wipes
Premiumisation trends will support value growth over the forecast period
Polarisation also expected, as brands meet different consumer budgetary needs
Singapore’s ageing population could help to support demand for wipes
Tissue and Hygiene in Singapore - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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