PROSPECTS AND OPPORTUNITIES
Urbanisation and high hygiene awareness to drive development and growth
Wipes is projected to see strong retail volume and value (constant 2024 prices) growth over the forecast period, driven by population growth, urbanisation and rising hygiene awareness. Baby wipes is set to remain the most dynamic category, with the highest retail value CAGR fuelled by the consistent demand for infant hygiene products.
E-commerce to continue to gain momentum in wipes
E-commerce is set to continue to develop and grow as a distribution channel for wipes in Pakistan, with online platforms by Daraz, Carrefour and Al-Fatah expanding their reach into rural and semi-urban areas. The convenience of doorstep delivery, bulk-buy discounts and subscription services should strengthen consumer loyalty and encourage repeat purchases.
Disinfectant wipes may reshape the category
Innovation tends to focus on health-conscious, higher-end consumers. The introduction of disinfectant wipes has the potential to reshape wipes in Pakistan by addressing the increasing focus on hygiene and cleanliness.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Pakistan?
- Which are the leading brands in Wipes in Pakistan?
- How are products distributed in Wipes in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Pakistan - Category analysis
KEY DATA FINDINGS
High birth rates and hygiene trend push baby wipes
A price-sensitive marketplace determines demand
E-commerce platforms like Daraz capitalise on convenience and competitive pricing
Urbanisation and high hygiene awareness to drive development and growth
E-commerce to continue to gain momentum in wipes
Disinfectant wipes may reshape the category
Tissue and Hygiene in Pakistan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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