PROSPECTS AND OPPORTUNITIES
Ageing population could emerge as forecast period growth driver
There is further growth predicted for wipes over the forecast period, with general purpose wipes, albeit from a low base, set to remain the most dynamic performer. There is also significant potential to shift towards products designed for the ageing population.
Convenience stores to gain share from retail e-commerce over forecast period
Retail e-commerce in Hong Kong is anticipated to face a gradual decline as bulk purchasing habits decrease, particularly in terms of wipes. Given that wipes are lightweight products, the inherent need for delivery diminishes, typically reserved for heavy or bulky items.
Rise of shrinking packaging sizes
Over the forecast period, there is potential for further innovation of wipes in the local market, particularly for baby wipes, which is set to witness significant changes driven by evolving consumer behaviours and economic factors. With travel and time away from home increasing towards the end of the review period, Huggies responded with a limited edition collaboration with Monsters Inc, offering mini-sized packs of baby wipes containing 20 sheets, specifically designed for convenience on the go.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Hong Kong, China?
- Which are the leading brands in Wipes in Hong Kong, China?
- How are products distributed in Wipes in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Positioning of pure water wipes as category growth driver
Intensified competition for leaders from smaller players
Supermarkets strengthens dominance as distribution channel for wipes
Ageing population could emerge as forecast period growth driver
Convenience stores to gain share from retail e-commerce over forecast period
Rise of shrinking packaging sizes
Tissue and Hygiene in Hong Kong, China - Industry Overview
Tissue and hygiene in 2024: The big picture
Key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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