PROSPECTS AND OPPORTUNITIES
Wipes set for further growth as consumers look to prioritise infant hygiene
Sales of wipes are anticipated to increase in India in the forecast period in retail current value terms, as awareness of personal hygiene and convenience continues to grow. The rising utilisation of wipes in households for both cleaning and personal care will contribute to this upward trend.
Quick commerce set for further growth in baby wipes as consumers prioritise convenience and speed
The evolution of retail e-commerce has been significant in wipes in India, particularly in the wake of the COVID-19 pandemic, which accelerated online shopping. One of the primary trends is the shift towards convenience and speed when shopping.
Eco-friendly and multifunctional innovations likely to be a growing trend within wipes
Numerous brands are anticipated to introduce ground-breaking wipes throughout the forecast period. For example, smaller companies such as Ginni Filaments Ltd have made notable advances by producing wipes from recycled PET bottles, thereby tackling plastic waste while also fulfilling the consumer demand for environmentally-friendly products.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in India?
- Which are the leading brands in Wipes in India?
- How are products distributed in Wipes in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in India - Category analysis
KEY DATA FINDINGS
Baby wipes remains the dominant category within wipes
Himalaya leads wipes as chemical-free ingredients take priority for consumers
Retail e-commerce shows growth, while traditional channels continue to dominate
Wipes set for further growth as consumers look to prioritise infant hygiene
Quick commerce set for further growth in baby wipes as consumers prioritise convenience and speed
Eco-friendly and multifunctional innovations likely to be a growing trend within wipes
Tissue and Hygiene in India - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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