Sales of wipes are expected to experience a positive current value CAGR during the forecast period, primarily driven by the performance of baby wipes. While the category has seen strong growth during the review period, much of this has been attributed to broader inflationary pressures affecting the wider economy.
Retail e-commerce growth will have an impact on wipes in New Zealand, with an increasing number of consumers opting to purchase wipes online due to the convenience and wider selection of products available. This shift towards online shopping became particularly evident during and after the COVID-19 pandemic, as consumers sought contactless shopping options.
There is a growing focus on menstrual and feminine hygiene in New Zealand, with increasing demand for intimate wipes specifically designed for these purposes. Consumers are becoming more aware of the need for discreet, hygienic, and convenient solutions for menstrual care, which has led to the rise of feminine hygiene wipes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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