PROSPECTS AND OPPORTUNITIES
Value growth is expected to slow as inflationary pressures ease
Sales of wipes are expected to experience a positive current value CAGR during the forecast period, primarily driven by the performance of baby wipes. While the category has seen strong growth during the review period, much of this has been attributed to broader inflationary pressures affecting the wider economy.
Retail e-commerce penetration is set to grow as consumers become more accustomed to shopping online
Retail e-commerce growth will have an impact on wipes in New Zealand, with an increasing number of consumers opting to purchase wipes online due to the convenience and wider selection of products available. This shift towards online shopping became particularly evident during and after the COVID-19 pandemic, as consumers sought contactless shopping options.
A rising focus on menstrual and feminine hygiene will drive growth in intimate wipes
There is a growing focus on menstrual and feminine hygiene in New Zealand, with increasing demand for intimate wipes specifically designed for these purposes. Consumers are becoming more aware of the need for discreet, hygienic, and convenient solutions for menstrual care, which has led to the rise of feminine hygiene wipes.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in New Zealand?
- Which are the leading brands in Wipes in New Zealand?
- How are products distributed in Wipes in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in New Zealand - Category analysis
KEY DATA FINDINGS
Consumer bulk-buy to save costs, driving down retail value growth
Kimberly-Clark New Zealand Ltd retains its lead with Huggies
Supermarkets remain the go-to channel for wipes while retail e-commerce improves its share
Value growth is expected to slow as inflationary pressures ease
Retail e-commerce penetration is set to grow as consumers become more accustomed to shopping online
A rising focus on menstrual and feminine hygiene will drive growth in intimate wipes
Tissue and Hygiene in New Zealand - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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