PROSPECTS AND OPPORTUNITIES
Increased competition and price promotions drive growth
Sales of wipes are expected to continue to rise in Costa Rica over the forecast period, driven by an increase in competition with different brands entering the market and major players responding with price promotions. Baby wipes will continue to be the most important and dynamic category moving forward as parents consider them essential products.
Intensifying competition with the influx of cheaper and unknown brands
The influx of cheaper and unknown brands is expected to continue over the forecast years, with products of varying prices and quality entering the market. This trend may pave the way for potential regulation, as the Health Ministry has not been strictly regulating the ingredients used in these products.
Specialised products could drive growth
The influx of competitors also creates opportunities for innovation, with wipes of various sizes and for different uses beginning to emerge in the market. This trend is expected to intensify during the forecast period, as companies strive to differentiate themselves and cater to a broader range of consumer needs, leading to more diverse product offerings and increased competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Costa Rica?
- Which are the leading brands in Wipes in Costa Rica?
- How are products distributed in Wipes in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Costa Rica - Category analysis
KEY DATA FINDINGS
Declining prices drive volume growth in 2024
Kimberly-Clark leads, but loses share to new market entrants
Supermarkets appreciated for their offer of a broad range of products with different price points
Increased competition and price promotions drive growth
Intensifying competition with the influx of cheaper and unknown brands
Specialised products could drive growth
Tissue and Hygiene in Costa Rica - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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