PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
There will continue to be healthy constant value growth of wipes over the forecast period, with baby wipes continuing to account for most volume sales and registering the highest constant value growth. Baby wipes are widely used for babies and this will continue over the forecast period.
Continuing growth in e-commerce
There will be steady growth in e-commerce over the forecast period, though value sales will still be low. This growth will be driven by higher-income consumers, as well as the digitally native population.
Focus on wipes with a more natural positioning
Consumers will pay more attention to the make-up of wipes over the forecast period, with consumers increasingly looking for more natural and cleaner ingredients that will be kinder to the skin and the environment. Current examples of brands that have a more natural positioning are the Irish WaterWipes brand, which claims to be 99.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Dominican Republic?
- Which are the leading brands in Wipes in Dominican Republic?
- How are products distributed in Wipes in Dominican Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Dominican Republic - Category analysis
KEY DATA FINDINGS
Multifunctionality drives demand for wipes
Essity’s Pequeñín gains significant value share and gets the messaging right
Increasing value share in small local grocers
Positive outlook over forecast period
Continuing growth in e-commerce
Focus on wipes with a more natural positioning
Tissue and Hygiene in Dominican Republic - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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