There will continue to be healthy constant value growth of wipes over the forecast period, with baby wipes continuing to account for most volume sales and registering the highest constant value growth. Baby wipes are widely used for babies and this will continue over the forecast period.
There will be steady growth in e-commerce over the forecast period, though value sales will still be low. This growth will be driven by higher-income consumers, as well as the digitally native population.
Consumers will pay more attention to the make-up of wipes over the forecast period, with consumers increasingly looking for more natural and cleaner ingredients that will be kinder to the skin and the environment. Current examples of brands that have a more natural positioning are the Irish WaterWipes brand, which claims to be 99.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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