PROSPECTS AND OPPORTUNITIES
Baby wipes will continue to intensify, reducing potential for other categories
Baby wipes have achieved much greater relevance in Peruvian households and this trend is expected to continue over the forecast period. Consumers are drawn to the versatility of baby wipes, with consumers using them for personal hygiene, such as the face and hands, including after visiting the bathroom.
Brands will take advantage of impulse buying on e-commerce channels
Although e-commerce is largely under-developed in Peru, an interesting opportunity is open to brands on third-party delivery platforms that deliver direct to consumers. On-demand delivery services have proliferated in Peru in recent years, led by Rappi and Pedidos Ya.
Innovation in wipes focuses on sustainability
According to the trend set in recent years, there is scope to develop wipes that are suitable for other purposes.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Peru?
- Which are the leading brands in Wipes in Peru?
- How are products distributed in Wipes in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Peru - Category analysis
KEY DATA FINDINGS
Baby and general-purpose wipes grow at the expense of other categories
Kimberly-Clark del Perú bolsters its leading position
Pharmacies are growing in relevance at national level
Baby wipes will continue to intensify, reducing potential for other categories
Brands will take advantage of impulse buying on e-commerce channels
Innovation in wipes focuses on sustainability
Tissue and Hygiene in Peru - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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