Full-service restaurants in China experienced a moderate slowdown in current value growth in 2025. As with the wider foodservice market, this was attributable to a combination of increasing maturity, heightened budget-consciousness among consumers and intense price competition. The latter two factors also caused the average spend per transaction to fall. Nonetheless, trade remained buoyant on the whole thanks to the resilience of traditional socialising habits and the rising preference for exper

Full-service restaurants in Poland fared well on the whole in 2025, with current value sales, transactions and outlet numbers steadily increasing. Growth rates slowed from 2024, partly due to maturity but also because many people continued to curb foodservice spending following the sharp rise in the cost of living during the latter years of the review period. Nonetheless, the category still outperformed the wider market in all respects thanks to deeply ingrained socialising habits, high levels o

Full-service restaurants in Thailand are increasingly characterised by polarised consumer behaviour, with everyday dining shifting towards more affordable options, while premium venues capture weekend and special occasion spending. As households remain cautious with discretionary budgets, visit frequency has softened, particularly in mid-range segments.

Foodservice sales through full-service restaurants in Turkey rose in current value terms in 2025, although transaction growth remained modest due to high inflation. Operators responded with menu innovation, seasonal and locally-inspired dishes, and smaller portion sizes to maintain value perception. Chains such as Bay Döner and HD?Iskender expanded urban and coastal outlets, leveraging authenticity, operational efficiency, and loyalty programmes, while independents retained the largest share thr

In 2025, full-service restaurants in Ukraine showed resilience despite wartime challenges, with operators adapting through energy-independent infrastructure, simplified menus, and local sourcing of ingredients to meet consumer demand for familiar and comforting food. Middle Eastern foodservice restaurants and chains like Khinkalnya grew through franchising, delivery innovation, and blackout-resilient menus, while consumers prioritised value, reliability, and emotionally reassuring dining experie

In 2025, value sales for full-service restaurants in Greece declined, largely due to a sharp drop in transaction volumes despite rising menu prices. Increasing operating costs and consumer financial constraints led many to favour eating at home, with more affordable limited-service restaurants gaining popularity over full-service establishments.

Full-service restaurants saw growth in 2025, but faced significant challenges in terms of labour shortages and high operating costs. The category also experienced polarisation, with consumers willing to pay more for special occasions, but increasingly seeking value for money in their daily consumption. Meanwhile, fine dining suffered from a shift towards more casual environments, as consumers focused more on food quality than atmosphere.

Value growth of full-service restaurants in India in 2025 was driven by a recovery in out-of-home dining. Consumers increasingly valued ambience, service, and overall experience. However, value for money remained a key driver of consumer behaviour, encouraging operators to introduce tiered menus, combination meals, and promotional bundles to retain footfall. Asian full-service restaurants remained the dominant category, reflecting its strong alignment with Indian taste preferences and supported

Full-service restaurants recorded only modest growth in 2025 as weak consumer confidence and economic uncertainty continued to constrain discretionary spending. While dining out remained an important social activity for many Finns, consumers often reduced the frequency of visits or opted for lower-priced options. Nevertheless, the category benefited from stable lunch demand and growing international tourism, particularly in key urban destinations. These factors helped support slight value growth

Full-service restaurants in Morocco in 2025 are experiencing strong growth, driven by a resilient economy, rising tourism, and urban lifestyle shifts. Consumers are also favouring themed, experiential, and higher-end venues. Chains are expanding, with competitive focus on digital ordering, experiential dining, and catering to both local, traditional, and international tastes. 

Ireland’s full-service restaurants recorded accelerated value growth in 2025, driven by rising demand for fine dining and authentic global cuisines. Establishments such as Saba gained national recognition at the Asian Restaurant Awards Ireland 2025, while Lignum earned a Michelin star, highlighting the strength of the upscale dining scene. The relaunch of Wagamama in Dublin further boosted Asian-inspired full-service growth. However, increasing price sensitivity shaped consumer choices, with din

Full-service restaurants faced strong headwinds from ongoing economic turmoil in 2025, with consumers less inclined to dine in restaurants due to the Israel-Hamas war and high costs of living. There was a clear shift towards more affordable takeaway and delivery options. Consumer interest remained strong in Japanese cuisine, with Japanika and Japan Japan performing well in a challenging landscape.

Full-service restaurants in Norway showed resilience, holding the highest value sales in consumer foodservice at the end of the review period. However, consumers tended to limit their visits to these outlets amid economic pressures in 2025. To stimulate trade, operators looked to improve and differentiate menus, including the use of premium ingredients and locally sourced produce to pique the interest of consumers. The focus on both good price-quality ratios and means of luring and retaining con

Full-service restaurants in Slovakia experienced moderate growth in 2025, although performance remained constrained by cautious consumer spending and rising operating costs. Value growth was largely driven by menu price increases rather than stronger consumer demand. Many operators relied on promotions, seasonal menus and fixed-price lunch offers to attract visitors, while social occasions such as family celebrations and business lunches helped support traffic in an otherwise challenging environ

In 2025, the full-service restaurant scene in Hungary is characterised by premiumisation, balanced against economic pressures from high inflation. While upscale dining thrives, especially in Budapest, many restauranteurs are struggling to survive.

Full-service restaurants successfully tap into the demand for quality experiences to deliver strong growth in 2025. Despite prevailing economic uncertainty, consumers were still willing to visit full-service restaurants for special occasions or as a treat, while sales also benefited from an uptick in tourism. Accessible pricing, unique menus, and inviting experiences remain central to the success of full-service restaurants in Denmark.

Full-service restaurants in Nigeria in 2025 were influenced by inflation-driven price increases, while transaction volumes were supported by stronger inbound tourism and spending from Nigerians residing abroad. International visitors contributed to demand for both European and Asian cuisines, while delivery platforms expanded fulfilment beyond dine-in occasions. The category remained highly fragmented, dominated by independent operators, with Jevnik and similar multi-outlet brands contributing t

The development and growth of full-service restaurants in the Philippines in 2025 was supported by robust key trends, such as the ongoing return to eating-out amid improving economic conditions, menu upgrades and the shift to experiential dining. Asian cuisines remain the most popular and players are luring consumers with enhanced traditional and modern Filipino cuisine choices, for example. Chained players continued to gain ground across key metrics at the end of the review period, with major e

Full-service restaurants in Switzerland saw stagnant value sales in 2025 as inflation and high living costs reduced everyday dining and shifted demand toward more affordable formats. Growth was led by diversified Asian concepts, while overall performance depended on operators’ ability to justify premium prices through quality, experience, and clear value in a more selective consumer environment.

Full-service restaurants struggled in Singapore in 2025 in the face of heightened consumer budget consciousness leading to a cautious approach to discretionary spending, as well as the ongoing increase in the importance of convenience and comfort in purchasing decisions. In this context, takeaway and delivery services took on an increasingly significant role in the overall operations of full-service restaurant players.

While full-service restaurants in Romania in 2025 show resilience, rising operational costs and high prices have constrained dining frequency,

Full-service restaurants in the Czech Republic recorded moderate value growth in 2025, driven mainly by rising menu prices rather than increased customer traffic. Consumer behaviour was shifting toward more price-conscious dining, with lunch menus playing a central role in sales while restaurant visits increasingly become occasional experiences. While European full-service restaurants continued to lead overall sales, other concepts, particularly Middle Eastern, were expanding rapidly, supported

Full-service restaurants in Bulgaria performed well in 2025, benefiting from economic and tourism recoveries. Bulgarian consumers are drawn to full-service restaurants for authentic social and cultural experiences, which they, especially in urban areas, viewed as more affordable amidst improving economic conditions. While eat-in dominates, there is some reshaping of the full-service experience, with a trend towards delivery in fulfillment terms. As inflation stabilises and economic conditions im

Full-service restaurants were faced with high costs and weaker consumer demand in 2025, cutting into revenues and profitability. Value sales were flat in 2025 reflecting this challenging environment.