The full-service restaurants channel is projected to see strong and steady growth over the forecast period in terms of the value and volume of transactions but also in terms of the number of outlets. This growth is expected to be supported by an increase in disposable income, urbanisation, and the increasingly fast-paced lifestyles of consumers.
The increasing penetration of smartphones and mobile internet is fostering the rising use of digital loyalty programmes and app-based customer engagement by full-service restaurants. Players are projected to leverage data-driven insights to offer personalised promotions, streamline bookings, and enhance communications, resulting in improved customer retention and frequent patronage, especially among younger urban consumers.
Environmental consciousness is emerging as a critical factor influencing consumer choices. Full-service restaurants adopting sustainable practices such as zero-waste kitchens, biodegradable packaging, and sourcing from local suppliers are positioned to appeal to this growing base of eco-aware customers.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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