COMPETITIVE LANDSCAPE
FXB leads through premium local quality and heritage dining
In 2025, FXB Restaurants’ FXB Steak & Seafood remained the leading player in Ireland’s full-service restaurant category, driven by its premium positioning and strong local reputation for quality steak and seafood experiences. Known for its traditional Irish steakhouse cuisine and refined dining ambience across its Dublin locations, FXB benefitted from the continued appeal of high-end sit-down dining among both residents and tourists.
Wagamama’s comeback make it the most dynamic full-service brand, while TGI Fridays contracts
Wagamama (Press Up Entertainment Group) emerged as the most dynamic full-service restaurant brand in Ireland in 2025 due to its notable exit and subsequent re-entry into the market within the same year, capturing attention and new diners through strategic relaunch activity. After closing three Dublin locations in 2024 due to franchise restructuring challenges, the chain confirmed its return in 2025, reopening outlets in Liffey Valley and Dundrum Town Centre, complemented by promotion events including complimentary meals to re-engage loyal customers.
Independent restaurants retain their lead, offering authenticity and diversity
Independent fine dining and chef-led restaurants retained the largest share of foodservice value sales in full-service restaurants in 2025, driven by strong demand for distinctive, destination dining experiences and recognised culinary excellence. Dublin’s acclaimed Saba restaurant maintained its reputation as an independent standout with multiple wins at the Asian Restaurant Awards 2025 for Best Thai Takeaway, Best Thai Cocktail Experience and a Legacy Award for its longstanding contribution to Thai cuisine, reinforcing its cultural and culinary relevance.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in Ireland?
- Which are the leading brands in Full-Service Restaurants in Ireland?
- How are multinational and local operators competing and expanding in Ireland?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in Ireland?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in Ireland? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in Ireland - Category analysis
KEY DATA FINDINGS
Rising demand for fine dining and authentic global cuisines
Value growth supported by rising consumer interest in fine dining and authentic global cuisines
Wagamama and new full-service formats anchor Asian and experiential dining growth in 2025
Value for money and rising price sensitivity influence dining decisions as cost concerns grow in 2025
Value sales set to rise as premium and experiential dining demand strengthens
Fulfilment to evolve through hybrid dine-in, takeaway and chef-driven digital experiences
Sustainability, provenance, local sourcing and menu transparency increasingly shape full-service dining value
FXB leads through premium local quality and heritage dining
Wagamama’s comeback make it the most dynamic full-service brand, while TGI Fridays contracts
Independent restaurants retain their lead, offering authenticity and diversity
Consumer Foodservice in Ireland - Industry Overview
Growth supported by digital convenience, sustainability, and evolving consumer priorities
KEY DATA FINDINGS
Inflation drives price sensitivity, shifting demand toward affordable foodservice formats
Digital ordering and delivery surge as consumers prioritise convenience and speed
Personalised experiences and loyalty programmes gain importance amid rising competition
Tourism recovery and tech adoption to fuel growth despite cost pressures
Automation and hybrid formats emerge as key strategies to tackle rising costs
Eco-friendly practices and ethical sourcing essential for long-term competitiveness
Affordable menus and digital engagement secure McDonald’s leadership
Tech-driven delivery and rapid expansion propel Apache Pizza as Ireland’s fastest-growing brand
Chains and independents innovate with health-focused menus and sustainability-led store formats
Chains thrive on tech and scale, while independents battle cost and delivery challenges
Digital tools and eco-friendly practices redefine innovation
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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