PROSPECTS AND OPPORTUNITIES
Brands look to move into small towns and untapped markets to drive future growth
Many consumer foodservice chains, including full-service restaurants, have started expanding into smaller towns to grow their footprint. This strategy allows them to tap into new markets with less competition compared to larger urban areas.
Brands look to leverage digital innovation over forecast period
The demand for customer-facing digital solutions is increasingly important in driving consumer engagement and growth within full-service restaurants. In the coming years, digitalisation and technology will continue to transform the channel as consumers seek convenience due to their busy lifestyles.
Health and wellness trend set to shape further development
The health and wellness trend is set to significantly change the consumer landscape within full-service restaurants in South Africa over the forecast period. Operators are expanding their menus to include diverse dietary options such as vegetarian, vegan, gluten-free, and organic choices, attracting a broader customer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in South Africa?
- Which are the leading brands in Full-Service Restaurants in South Africa?
- How are multinational and local operators competing and expanding in South Africa?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in South Africa?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in South Africa? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in South Africa - Category analysis
KEY DATA FINDINGS
Consumers seek value as economic climate weakens disposable incomes
Spur retains lead of chained full-service restaurants through acquisitions and greater consumer engagement
Strategic partnerships with financial and other institutions to expand consumer reach
Brands look to move into small towns and untapped markets to drive future growth
Brands look to leverage digital innovation over forecast period
Health and wellness trend set to shape further development
Consumer Foodservice in South Africa - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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