PROSPECTS AND OPPORTUNITIES
Greek restaurants are expected to remain under financial pressure
The significant increase in operating costs and the decline in footfall, particularly in mature categories like independent European full-service restaurants, which are mostly comprised of Greek taverns, and Fish full-service restaurants (included under other full-service restaurants), have resulted in notable declines in revenue and profits. This is expected to drive many outlets out of business across the forecast period.
Delivery service will continue to grow, driving sales for full-service restaurants
Full-service restaurants are expected to continue investing in home delivery service over the forecast period, as this remains a key opportunity for increasing revenue. Amidst rising operating costs and the impact of the cost of living on consumer spending, businesses will need to explore alternative avenues for boosting sales.
Premiumisation is expected to accelerate and drive value across the forecast period
As competition with limited-service restaurants intensifies, the trend of premiumisation is expected to accelerate, with operators investing more in their menus and ambience. This strategy aims to compete with limited-service restaurants, offering a unique customer experience while targeting affluent consumers, who are generally less price-sensitive and offer higher value growth potential.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in Greece?
- Which are the leading brands in Full-Service Restaurants in Greece?
- How are multinational and local operators competing and expanding in Greece?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in Greece?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in Greece? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in Greece - Category analysis
KEY DATA FINDINGS
The impact of shrinking disposable incomes on Greek restaurants
Fish restaurants dominate other full-service restaurants while African options suffer from low awareness
Delivery services continue to provide a strong revenue stream
Greek restaurants are expected to remain under financial pressure
Delivery service will continue to grow, driving sales for full-service restaurants
Premiumisation is expected to accelerate and drive value across the forecast period
Consumer Foodservice in Greece - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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