COMPETITIVE LANDSCAPE
TGI Fridays and La Pasteria lead full-service restaurants in 2025
In a highly fragmented arena dominated by “others”, TGI Fridays was the leading company in full-service restaurants in 2025, followed by Goody’s SA with La Pasteria. Both operators benefit from their well-established brand names, while leadership is largely driven by their premium positioning, resulting in higher transaction values than the industry average.
Goody’s SA posts fastest growth with new La Pasteria concept
In outlet and value growth terms, Goody’s SA was the best performer, with the opening of a new La Pasteria outlet in Athens introducing the brand's street-food concept. La Pasteria Urban offers Italian cuisine with a modern, urban aesthetic, featuring both classic and creative dishes.
Independent operators dominate amid limited chain penetration
The competitive landscape of full-service restaurants in Greece is largely dominated by independents with a very limited presence of chains, most of which are also international brands. Among domestic operators, the leading Asian full-service restaurant brands are La Pasteria, Noodle Bar, and Koi Sushi.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in Greece?
- Which are the leading brands in Full-Service Restaurants in Greece?
- How are multinational and local operators competing and expanding in Greece?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in Greece?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in Greece? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in Greece - Category analysis
KEY DATA FINDINGS
Full-service restaurants in Greece face declining sales but see growth through chains and delivery partnerships
Full-service restaurants lose value as dining out declines
Chained European and Asian formats drive growth through new openings
Delivery partnerships with aggregators sustain revenue amid shrinking footfall
Modest recovery expected as menu price hikes boost value, though growth will remain negative
Delivery share set to rise while takeaway faces pressure
Sustainability to emerge as a premiumisation strategy in full-service dining
TGI Fridays and La Pasteria lead full-service restaurants in 2025
Goody’s SA posts fastest growth with new La Pasteria concept
Independent operators dominate amid limited chain penetration
DISCLAIMER
Consumer Foodservice in Greece - Industry Overview
Inflation spurs shift to delivery and limited-service dining in Greek foodservice in 2025
KEY DATA FINDINGS
Inflation pressures continue to weigh on foodservice performance
Rise of home delivery and takeaway is reshaping innovation and competition
Loyalty programmes gain traction among chained and independent operators
Innovation to focus on limited-service restaurants for growth
Vegan and vegetarian demand will expand plant-based menus
Sustainability to become a competitive advantage for operators
Independent operators dominate Greek foodservice
Il Toto posts fastest growth through outlet expansion
Chains invest heavily to capture shrinking consumer spending
Intensifying pressure on independents amidst rising chain investment
Emerging trends in burger and ice cream limited-service restaurants reflect innovation and investment
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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