The generational shift in Spain’s consumer base from Millennials to Gen Z and Gen Alpha, means that full-service restaurants will need to update their menus to adapt to the demands of these new generations. These new generations are more interested in plant-based and vegan options, while more and more consumers are also choosing healthier and less processed food with a focus on fresh, natural and local ingredients.
Digitalisation will be key in driving the growth of delivery services in the years ahead, especially among younger local consumers who are increasingly looking to carry out all of their transactions through their smartphones. Smartphones are ubiquitous in Spanish society, and the strong growth in ordering online seen during the review period is expected to continue over the forecast period.
Environmental awareness has become a decisive factor for Spanish consumers and establishments are having to respond with increasingly sustainable practices. For example, players are increasingly looking to support the local economy and the environment by using regional and seasonal products.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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