Full-service restaurants in China is set to maintain stable but slightly slowing rates of current value growth throughout the forecast period. Regional cuisines and specialties are likely to remain prevalent in the country, as consumers embrace various flavours and ingredients.
The outlet growth of full-service restaurants in China is also set to slow year-on-year over the forecast period, primarily due to the homogeneous competition and subdued consumer discretionary spending. Players are set to strategically pivot away from rapid expansion to consolidating their existing footprint and strengthening operational efficiencies.
European full-service restaurants is set to see above-average growth in full-service restaurants in the forecast period. In addition to Saizeriya, another driver of growth is expected to be Alimentari, an Italian restaurant that debuted in Shanghai in 2017.
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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