COMPETITIVE LANDSCAPE
Leading chain Hai Di Lao Hot Pot suffers value sales decline
Sichuan Xinpai Catering Management Co Ltd remained the overall leader within full-service restaurants by value in 2025. It posted declines in sales and transactions for the year, however, as its Hai Di Lao Hot Pot chain faced intense competition from multiple sources and was less well equipped than many rivals to meet the increasing consumer preference for more distinctive dining experiences offering better value for money.
Xi Bei furore highlights tension between demands for authenticity and affordability
In September 2025, Xi Bei faced a significant backlash after reports about its use of centralised industrial kitchens and pre-made dishes were widely shared on social media. While these practices are common, especially among mid-market and budget players, the chain came in for strong criticism because its prices are comparatively high and its branding strategy has historically emphasised handmade cuisine and artisanal preparation.
Independents continue to dominate full-service restaurants
Independents continued to account for the lion’s share of full-service restaurants current value sales, transactions and outlet numbers in 2025. This was chiefly due to their dominance in the Asian category, where they benefit from the strong cultural preference for more personalised and authentic dining experiences among Chinese consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in China?
- Which are the leading brands in Full-Service Restaurants in China?
- How are multinational and local operators competing and expanding in China?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in China?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in China? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in China - Category analysis
KEY DATA FINDINGS
Average spend per transaction falls but trade remains resilient overall
Growth in outlet numbers slows as independents and chains show greater caution
European full-service restaurants is the fastest developing category
Consumer choices increasingly shaped by value-for-money considerations
Regional cuisine types and speciality dishes set to become more widely available
Delivery will continue to gain importance as a fulfilment channel
Lower-tier cities will remain key frontiers for expansion of chains
Leading chain Hai Di Lao Hot Pot suffers value sales decline
Xi Bei furore highlights tension between demands for authenticity and affordability
Independents continue to dominate full-service restaurants
Consumer Foodservice in China - Industry Overview
Trade remains resilient despite market-wide slowdown
KEY DATA FINDINGS
Average spend per foodservice transaction shrinks in 2025
Delivery is the fastest growing fulfilment channel
Subscription-style loyalty programmes gain popularity
Value-seeking consumer behaviour will bring greater consolidation and polarisation
Regional cuisine, localisation and healthier choices will be key areas for innovation
Sustainability credentials set to become a more important point of competition
Yum! Restaurants China Co Ltd retains overall market lead in value terms
Ye Gelato is the most dynamic foodservice brand in 2025
Chained players increasingly focused on expansion into low-tier cities
Independents continue to lose ground to chained operators
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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