PROSPECTS AND OPPORTUNITIES
Regional cuisines and specialities likely to remain prevalent
Full-service restaurants in China is set to maintain stable but slightly slowing rates of current value growth throughout the forecast period. Regional cuisines and specialties are likely to remain prevalent in the country, as consumers embrace various flavours and ingredients.
Outlet expansion set to slow over the forecast period
The outlet growth of full-service restaurants in China is also set to slow year-on-year over the forecast period, primarily due to the homogeneous competition and subdued consumer discretionary spending. Players are set to strategically pivot away from rapid expansion to consolidating their existing footprint and strengthening operational efficiencies.
Growth anticipated for Alimentari by addressing the gap in mid-priced Italian dining
European full-service restaurants is set to see above-average growth in full-service restaurants in the forecast period. In addition to Saizeriya, another driver of growth is expected to be Alimentari, an Italian restaurant that debuted in Shanghai in 2017.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in China?
- Which are the leading brands in Full-Service Restaurants in China?
- How are multinational and local operators competing and expanding in China?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in China?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in China? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in China - Category analysis
KEY DATA FINDINGS
All-you-can-eat hot pot gains popularity in 2024
Competitive landscape remains stable, as leading players continue to expand
Trading down continues to impact players in full-service restaurants
Regional cuisines and specialities likely to remain prevalent
Outlet expansion set to slow over the forecast period
Growth anticipated for Alimentari by addressing the gap in mid-priced Italian dining
Consumer Foodservice in China - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Full-Service Restaurants research and analysis database.
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