Over the forecast period, full-service restaurants is expected to see further growth in Vietnam thanks to the rise of inbound tourism and an improved economic performance. The Ministry of Tourism forecasts that Vietnam will receive 23 million foreign tourists in 2025 and up to 35 million by the end of 2030.
The trend of online meal ordering has grown significantly in the Vietnamese market, owing to the development of technology and the rising use of mobile food delivery services. Many restaurants are concentrating on online sales, delivering food to customers via mobile apps.
In 2024, Nén Danang became the first restaurant in Vietnam to receive a Michelin Green Star, an award given to a restaurant that is at the forefront of creating sustainable cuisine by combining exceptional food with a strong commitment to environmental responsibility. Nén Danang, established in 2017, consistently promotes local ingredients, with most used in dishes sourced from the local area.
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Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsThis report originates from Passport, our Full-Service Restaurants research and analysis database.
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