PROSPECTS AND OPPORTUNITIES
Rise of inbound tourism to boost sales of full-service restaurants
Over the forecast period, full-service restaurants is expected to see further growth in Vietnam thanks to the rise of inbound tourism and an improved economic performance. The Ministry of Tourism forecasts that Vietnam will receive 23 million foreign tourists in 2025 and up to 35 million by the end of 2030.
Independent players expected to develop their own online ordering
The trend of online meal ordering has grown significantly in the Vietnamese market, owing to the development of technology and the rising use of mobile food delivery services. Many restaurants are concentrating on online sales, delivering food to customers via mobile apps.
Sustainability to receive more attention from players in the future.
In 2024, Nén Danang became the first restaurant in Vietnam to receive a Michelin Green Star, an award given to a restaurant that is at the forefront of creating sustainable cuisine by combining exceptional food with a strong commitment to environmental responsibility. Nén Danang, established in 2017, consistently promotes local ingredients, with most used in dishes sourced from the local area.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in Vietnam?
- Which are the leading brands in Full-Service Restaurants in Vietnam?
- How are multinational and local operators competing and expanding in Vietnam?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in Vietnam?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in Vietnam? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in Vietnam - Category analysis
KEY DATA FINDINGS
Players constantly apply technology to improve service
Golden Gate Trade & Services JSC remains the market leader
Store renovation improves customer experience and satisfaction
Rise of inbound tourism to boost sales of full-service restaurants
Independent players expected to develop their own online ordering
Sustainability to receive more attention from players in the future.
Consumer Foodservice in Vietnam - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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