COMPETITIVE LANDSCAPE
AmRest remains the top company
AmRest, which operates the Pizza Hut chain, remained the overall leader in full-service restaurants in value terms in 2025. While Pizza Hut’s share of total sales declined slightly from 2024, it continued to post healthy growth thanks to the positive response to various menu innovations and promotions.
Gastronom shows fastest growth in current value sales
Gastronom sc was the most dynamic performer within full-service restaurants in current value growth terms in 2025. Its Koku Sushi chain remained one of the chief beneficiaries of the increasing popularity of Japanese food in Poland due to its wide geographical coverage and affordable price positioning.
Independents continue to dominate full-service restaurants
Independents continued to dominate full-service restaurants in 2025, as they still massively outnumber chained players. This is particularly the case in smaller and mid-sized cities and towns, where chains often have a limited presence or none at all.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in Poland?
- Which are the leading brands in Full-Service Restaurants in Poland?
- How are multinational and local operators competing and expanding in Poland?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in Poland?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in Poland? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in Poland - Category analysis
KEY DATA FINDINGS
Current value sales, transactions and outlet numbers continue to increase steadily
Rising disposable incomes and growth in inbound tourism bolster trade
Chained Asian full-service restaurants posts fastest current value growth rate
Use of discount promotions remains widespread
Maturity and threat from cheaper categories will temper growth prospects
Investment in digitalisation and automation set to rise
Operators will continue working to reduce their environmental footprint
AmRest remains the top company
Gastronom shows fastest growth in current value sales
Independents continue to dominate full-service restaurants
Consumer Foodservice in Poland - Industry Overview
Market continues to expand at a robust pace
KEY DATA FINDINGS
Rates of growth in value sales, transactions and outlet numbers slow moderately
Menu innovation, customer experiences and fulfilment are key points of competition
Investment in and engagement with loyalty programmes remain high
Outlook for consumer foodservice is broadly favourable
Digitalisation and automation set to become more visible across the market
Sustainability concerns will continue to shape company strategies
McDonald's maintains market lead in value sales terms
Rex Concepts is the most dynamic performer overall
AmRest expands Starbucks chain into smaller cities
Independents continue to dominate consumer foodservice in Poland
Adoption of digital tools is strongest among chains
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Full-Service Restaurants research and analysis database.
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