PROSPECTS AND OPPORTUNITIES
Urban lifestyle trends and demand for experiential dining are set to drive growth
Full-service restaurants in Morocco is expected to record an uplift in value growth and outlet numbers across the forecast period. The category will benefit from ongoing urban lifestyle changes, rising disposable incomes, and an increasing consumer preference for experiential dining.
Consumers will increasingly value experiential dining alongside quality cuisine
Across the forecast period, full-service restaurants will remain a popular choice among Moroccan consumers, particularly families, who often seek more than just a meal when dining out. There will be a growing interest in venues that offer a unique or elevated atmosphere, such as live music, themed décor, or in-house entertainment.
Online ordering and delivery will provide an opportunity to compete with limited-service formats
As online food ordering becomes increasingly popular in Morocco, full-service restaurants have an opportunity to compete more effectively with fast food and limited-service operators over the forecast period, offering delivery services. By embracing digital platforms, these establishments can extend their reach, attract new customer segments, and offer a more premium alternative to quick-service meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Full-Service Restaurants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Full-Service Restaurants industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Full-Service Restaurants in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Full-Service Restaurants in Morocco?
- Which are the leading brands in Full-Service Restaurants in Morocco?
- How are multinational and local operators competing and expanding in Morocco?
- How are consumer lifestyle trends and eating habits shaping Full-Service Restaurants in Morocco?
- How is the Full-Service Restaurants industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Full-Service Restaurants in Morocco? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Full-Service Restaurants in Morocco - Category analysis
KEY DATA FINDINGS
Full-service restaurants record steady growth as urban lifestyles and dining expectations evolve
Akwa group leads full-service restaurants despite rising competition from expanding brands
Morocco’s full-service restaurants begin to shift towards multi-channel fulfilment to meet evolving consumer demands
Urban lifestyle trends and demand for experiential dining are set to drive growth
Consumers will increasingly value experiential dining alongside quality cuisine
Online ordering and delivery will provide an opportunity to compete with limited-service formats
Consumer Foodservice in Morocco - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Full-Service Restaurants
- Chained Full-Service Restaurants
- Independent Full-Service Restaurants
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- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service Restaurants
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- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
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- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service Restaurants
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- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service Restaurants
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- Chained North American Full-Service Restaurants
- Independent North American Full-Service Restaurants
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- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service Restaurants
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- Chained Other Full-Service Restaurants
- Independent Other Full-Service Restaurants
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Full-Service Restaurants
FSR (full-service restaurants) encompasses all sit-down establishments where the focus is on food rather than on drink. FSR is characterized by table service and a relatively higher quality of food compared to quick-service units. Menus offer multiple selections and may include breakfast, lunch and dinner. Preparation of food products is often complex and involves multiple steps. NOTE: restaurants types catalogued in this segment refer to table-service only (outlets with a proper “full table service:” wait staff attending customers and taking orders at the tables). Outlets with “limited table service” are excluded from FSR. For example: outlets where customers order their food at the counter are excluded (even though the waiter will then bring the food at the table).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Full-Service Restaurants research and analysis database.
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