Competitive Landscape
Brands Sustain Loyalty by Prioritising Quality and Affordability
The competitive environment for wipes is moderately concentrated, with the top two manufacturers, ACI Ltd and Incepta Hygiene & Hospicare Ltd, holding shares of 40% and 27% respectively in 2025. Over the period from 2020 to 2025, the market became slightly more concentrated, as both ACI and Incepta Hygiene & Hospicare experienced incremental share gains, while international competitor Johnson & Johnson Inc saw its presence erode significantly, declining from 6% in 2020 to 1% in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Bangladesh?
- Which are the leading brands in Wipes in Bangladesh?
- How are products distributed in Wipes in Bangladesh?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Bangladesh - Category analysis
Key Data Insights
Radiant Care Drives Shift to Affordable Skin-Friendly Solutions
Radiant Care Drives Shift to Affordable Skin-Friendly Solutions
Local Investment and Social Media to Fuel Wider Adoption as Prices Hold
Personal Wipes to Lead as Eco-Friendly and Fragranced Options Expand Appeal
Rising Competition and Product Diversity Reshape Brand Strategies and Margins
Brands Sustain Loyalty by Prioritising Quality and Affordability
Small Local Grocers Drive Value by Meeting Price and Access Needs
Retail E-Commerce Struggles to Gain Traction against Entrenched Offline Leaders
Tissue and Hygiene in Bangladesh - Industry Overview
Vat Exemption Boosts Affordable Innovation
Key Data Insights
Vat Exemption Boosts Affordable Innovation
Clean Wellness Drives New Launches and Growth for Menstrual Care
Kinder Captures Demand for High-Absorbency, Affordable Nappies
Meghna and Aci Automate Vending to Drive On-The-Go Hygiene Access
Budget Shoppers to Accelerate Sales of Disposable Products as Awareness Grows
Nappies/Diapers/Pants to See Growth as Move to Disposable Drives Gains
Retail Adult Incontinence Set to Outpace All Other Categories as Demand for Hygiene Diversifies
Square Toiletries Capitalises on Rising Brand Loyalty as Bashundhara Cedes Share
Drugstores and Small Local Grocers Anchor Purchasing with Price Advantage and Access
Vending Machine Installations Reshape Access for Students and Workers
Online Channels Struggle as Consumers Demand Immediacy and Value
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
-
-
- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
-
- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!