Competitive Landscape
Emerging Brands Expand Informal Sales and Pressure Global Leaders
Wipes in Côte d’Ivoire are highly fragmented, characterised by the presence of both international and local players. In 2025, Procter & Gamble Co led with a 22% share by retail value, followed by OE Cosmétiques with 17% and Dream Cosmetics CL with 4%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Côte d'Ivoire with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Côte d'Ivoire, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Côte d'Ivoire report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Côte d'Ivoire?
- Which are the leading brands in Wipes in Côte d'Ivoire?
- How are products distributed in Wipes in Côte d'Ivoire?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Côte d'Ivoire - Category analysis
Key Data Insights
Brands Leverage Affordability to Capture Price-Sensitive Parents
Brands Leverage Affordability to Capture Price-Sensitive Parents
Personal Wipes Lead Growth as Eco-Friendly Features Drive Preference
Jumia’S Digital Offers Reshape Buying Habits with Value and Convenience
Local Brands to Continue to Leverage Low Prices to Outpace Global Competitors
Personal Wipes Will Sustain Growth as Population of Young Families Expands
Emerging Brands Expand Informal Sales and Pressure Global Leaders
Small Local Grocers Maintain Dominance as Supermarkets Gain Ground
Tissue and Hygiene in Côte d'Ivoire - Industry Overview
Brands Expand Reach with Price Cuts and In-Store Promotions
Key Data Insights
Brands Expand Reach with Price Cuts and In-Store Promotions
Jumia and Social Media Accelerate Digital Shift in Hygiene Purchases
Ecowas Launches Reusable Hygiene Products to Improve Accessibility
Urban Households Accelerate a Shift to Single-Use Formats for Affordability
Rising Demand for Health-Focused Solutions to Reshape Competition
Digital Platforms and Omnichannel Strategies Set to Aid Value Growth
Procter & Gamble, Nano and Satoci Sustain Leadership with Strong Consumer Trust and Local Reach
Small Shops and Mini-Markets Drive Daily Hygiene Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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