In 2025, wipes in Ethiopia achieved strong value growth, with retail value sales reaching ETB264,000, a 25% increase on the previous year. This robust performance is notably above-average for the region, reflecting both heightened hygiene awareness and the persistent influence of economic pressures. The population’s continued expansion also created a wide consumer base for affordable hygiene products. However, this growth was underpinned by significant price sensitivity, as ongoing inflation of
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Ethiopia?
- Which are the leading brands in Wipes in Ethiopia?
- How are products distributed in Wipes in Ethiopia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Ethiopia - Category analysis
Key Data Insights
Economic Pressure and Health Awareness Drive Affordable Wipes
Economic Pressure and Health Awareness Drive Affordable Wipes
Portable Packs Boost Impulse Purchases among Urban Parents and Commuters
Alcohol-Free Baby Wipes Gain Trust through Clean Wellness Positioning
Affordable Multipacks Set to Grow as Ethiopian Incomes Rise
Clean Wellness Products to Attract Urban Parents
Grocery Retailers Sustain Growth as Price Remains Key
E-Commerce Remains Negligible as Offline Retail Meets Demand for Daily Essentials
Tissue and Hygiene in Ethiopia - Industry Overview
Price Pressures and Inflation Limit Consumer Purchasing
Key Data Insights
Price Pressures and Inflation Limit Consumer Purchasing
Ethio Telecom Accelerates E-Commerce Access
Retail Tissue Options Expand with Demand From Urban Shoppers
Urban Consumers to Accelerate Paper Towel Adoption as Household Habits Shift
Local Producers Expected to Leverage Cost Advantage as Value Focus Intensifies
Ontex and Procter and Gamble Maintain Lead
Eve Expands Formats to Capture New Shoppers
Small Local Grocers Maintain Lead as Supermarkets Target Premium Shoppers
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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