Competitive Landscape
Procter & Gamble Secures Loyalty as Ar Kagit Closes Gap
Wipes are moderately concentrated, with the leading five companies accounting for the vast majority of value in 2025. Procter & Gamble Co maintains the largest share at 31%, followed by AR Kagit San Tic Ltd Sti at 20%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wipes industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wipes in Uganda report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wipes in Uganda?
- Which are the leading brands in Wipes in Uganda?
- How are products distributed in Wipes in Uganda?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Wipes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Wipes in Uganda - Category analysis
Key Data Insights
Sunda Kenya Industrial Co Leverages Convenience Trend to Drive Value Gains
Sunda Kenya Industrial Co Leverages Convenience Trend to Drive Value Gains
Personal Wipes Lead as Eco and Skin-Friendly Launches Reshape Buying Choices
Kampala Siti Industries Ltd Adopts Green Manufacturing to Meet Sustainability Demands
Jumia Uganda Set to Expand Online Reach as Urban Shoppers Demand Convenience
Aiwibi and Organic Launches Expected to Shape Premiumisation in Baby Care
Procter & Gamble Secures Loyalty as Ar Kagit Closes Gap
Supermarkets Attract Shoppers with Range and Accessibility
Jumia Uganda Broadens Online Access as Digital Shopping Gains Traction
Tissue and Hygiene in Uganda - Industry Overview
Releaf Leverages Promotional Bundling to Increase Value for Low-Income Buyers
Key Data Insights
Releaf Leverages Promotional Bundling to Increase Value for Low-Income Buyers
Magic Comfort Introduces Plant-Based Diapers to Address Sustainability Concerns
Softcare Drives Mini Pack Wipe Sales through Influencer-Led Convenience Marketing
Mobile Money Integration Expected to Boost E-Commerce as Urban Shoppers Seek Value
Nappies and Diapers Set to Drive Growth as Local Firms Scale up Value Options
Green Manufacturing and Reusable Innovation Poised to Redefine Brand Positioning
Procter & Gamble Retains Lead as Norfund Fuels New Local Production
Small Local Grocers and Health and Beauty Specialists Sustain Rural Access as Supermarkets Expand Urban Reach
Made in Uganda and Vending Innovation Increase Affordable Access for Price-Sensitive Shoppers
Jumia and Kikuubo Online Capture Urban Demand as E-Commerce Bridges Gap in Product Availability and Privacy
Country Reports Disclaimer
The following categories and subcategories are included:
Wipes
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
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- General Purpose Wipes
- Intimate Wipes
- Baby Wipes
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- Facial Cleansing Wipes
- Deodorant Wipes
- Moist Toilet Wipes
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wipes research and analysis database.
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