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Growth Is Driven by Rising Hygiene Awareness and Ongoing Innovation
The home care market in Algeria is experiencing steady growth, driven by increasing hygiene awareness, ongoing urbanisation, and evolving consumer lifestyles. Sustainability and innovation are emerging as key competitive drivers, with manufacturers increasingly focusing on multifunctional solutions and mood-boosting fragrances alongside eco-friendly, biodegradable formulations and sustainable packaging. To remain competitive, brands must prioritise innovation, strengthen their sustainability credentials, and adapt effectively to shifting consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Algeria?
- Which are the leading brands in Home Care in Algeria?
- How are products distributed in Home Care in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Algeria
Growth Is Driven by Rising Hygiene Awareness and Ongoing Innovation
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Growth Is Driven by Rising Hygiene Awareness and Ongoing Innovation
Product Innovation and Health-Conscious Solutions Shape Home Care
Chart 2 Brilex Bleach Brand: Softened Formulas in Safe Formats.
Sustainability Is Emerging as a Core Driver in Home Care
Chart 3 Value Sales of Home Care 2020-2030
Chart 4 Volume Sales of Home Care 2020-2030
Chart 5 Value Sales of Home Care by Category 2025
Urbanisation and Heightened Consumer Awareness Are Set to Support Growth
Chart 6 Analyst Insight for Home Care
Sustainability Will Be a Key Focus of Innovation across the Forecast Period
Chart 7 Air Wick, a Pioneer in Sustainable Air Care
Companies Will Adapt to Changing Preferences and Rising Consumer Spending
Chart 8 Forecast Value Sales of Home Care 2020-2030
Chart 9 Forecast Value Sales of Home Care by Category 2025-2030
Henkel Algérie Spa Strengthens Its Lead through Innovation and Distribution
Univers Détergent Sarl Drives Growth through Innovative Dishwashing Formats
Chart 10 Aigle launches compact 500ml packs alongside family and economy formats.
Chart 11 Company Shares of Home Care 2025
Chart 12 Brand Shares of Home Care 2025
Small Local Grocers Dominate Home Care Sales through Convenience
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 13 Retail Channels for Home Care 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Algeria
Key Data Insights
A Growing Urban Population Fuels Demand for Air Care
Chart 21 Key Industry Trends for Air Care
A Growing Urban Population Fuels Demand for Air Care
Spray/Aerosol Air Fresheners Leads Share through Convenience and Efficacy
Premiumisation and Sustainability Drive Market Growth
Chart 22 Air Wick Successfully Democratized Olfactory Luxury by Offering Elegant and Efficient Products
Chart 23 Value Sales of Air Care 2020-2030
Chart 24 Volume Sales of Air Care 2020-2030
Chart 25 Value Sales of Air Care by Category 2025
Natural and Premium Demands Are Set to Influence Air Care Innovation
Chart 26 Analyst Insight for Air Care
Spray/Aerosol Air Fresheners Is Set to Retain the Lead, However, Competition Will Rise
Premiumisation, Health and Wellness and Sustainability Are Set to Influence Air Care Products
Chart 27 Forecast Value Sales of Air Care 2020-2030
Chart 28 Forecast Value Sales of Air Care by Category 2025-2030
Sc Johnson & Son Ltd and Reckitt Benckiser Group Plc Maintain the Lead through Strong Brand Portfolios
Local Players Gain Momentum through Affordable yet Reliable Air Care Options
Chart 29 Company Shares of Air Care 2025
Chart 30 Brand Shares of Air Care 2025
Supermarkets Lead Air Care Sales through Accessibility and In-Store Convenience
Retail E-Commerce Gains Traction through Convenience and Expanding Availability
Chart 31 Retail Channels for Air Care 2020-2025
Chart 32 Economic Context for Air Care
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Air Care
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bleach in Algeria
Key Data Insights
Steady Growth in the Bleach Market Is Driven by Low Price and Versatility
Chart 39 Key Industry Trends for Bleach
Steady Growth in the Bleach Market Is Driven by Low Price and Versatility
Bleach Remains Popular Due to Its Effectiveness and Affordability
Safer Bleach Products Are Gaining Traction among Urban Consumers
Chart 40 Brilex Bleach Brand: Softened Formulas in Safe Formats.
Chart 41 Value Sales of Bleach 2020-2030
Chart 42 Volume Sales of Bleach 2020-2030
Urban Consumers Are Set to Drive Demand for Safer Bleach Formats in Algeria
Competition From Alternative Products Is Set to Challenge Sales of Bleach
Health and Wellness Trends Are Set to Shape Future Product Development
Chart 43 Forecast Value Sales of Bleach 2020-2030
Henkel Algérie Spa Leads the Market through Its Strong Brand Portfolio
Leading Brands Defend Their Share as Innovation and Local Players Intensify Competition
Chart 44 Company Shares of Bleach 2025
Chart 45 Brand Shares of Bleach 2025
Small Local Grocers Maintains the Lead with Convenience and Proximity
Retail E-Commerce Gains Traction with Convenience and Wider Offerings
Chart 46 Retail Channels for Bleach 2020-2025
Chart 47 Economic Context for Bleach
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Bleach
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025
Dishwashing in Algeria
Key Data Insights
Urbanisation and the Expansion of Local Production Support Growth in the Dishwashing Market
Chart 54 Key Industry Trends for Dishwashing
Urbanisation and the Expansion of Local Production Support Growth in the Dishwashing Market
Hand Dishwashing Remains Dominant Due to Consumer Preferences
Chart 55 Aigle launches compact 500ml packs alongside family and economy formats.
Evolving Product Formats Drive Sales and Customer Loyalty
Chart 56 Value Sales of Dishwashing 2020-2030
Chart 57 Volume Sales of Dishwashing 2020-2030
Chart 58 Value Sales of Dishwashing by Category 2025
Urbanisation and Rising Disposable Income Will Support Growth for Dishwashing
Chart 59 Analyst Insight for Dishwashing
Hand Dishwashing Will Remain Dominant Despite the Growth of Automatic Dishwashing
Sustainability and Product Innovation Are Set to Shape the Future of Dishwashing
Chart 60 Forecast Value Sales of Dishwashing 2020-2030
Chart 61 Forecast Value Sales of Dishwashing by Category 2025-2030
Henkel Algérie Spa Maintains Its Lead through Innovation and Value
Hayat Dhc Algérie Sarl Records Strong Value Growth through Its Established Brand Test
Chart 62 Company Shares of Dishwashing 2025
Chart 63 Brand Shares of Dishwashing 2025
Small Local Grocers Dominate Dishwashing Sales through Convenience
Retail E-Commerce Drives Growth with Convenience and Variety
Chart 64 Retail Channels for Dishwashing 2020-2025
Chart 65 Economic Context for Dishwashing
Chart 66 Real Gdp Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Dishwashing
Chart 69 Population 2020-2030
Chart 70 Consumer Expenditure 2020-2030
Chart 71 Population by Generation 2025
Home Insecticides in Algeria
Key Data Insights
Premiumisation and Natural Trends Drive Value Sales of Home Insecticides
Chart 72 Key Industry Trends for Home Insecticides
Premiumisation and Natural Trends Drive Value Sales of Home Insecticides
Spray/Aerosol Insecticides Dominate Sales with Convenience
Electric Insecticides Sees Dynamic Growth with Premium Features
Chart 73 Spi-Mat Brand Embodies a Premiumisation Move by Meeting Modern Requirements
Chart 74 Value Sales of Home Insecticides 2020-2030
Chart 75 Volume Sales of Home Insecticides 2020-2030
Chart 76 Value Sales of Home Insecticides by Category 2025
Consumer Demand Is Expected to Drive Premiumisation in Home Insecticides
Chart 77 Analyst Insight for Home Insecticides
Spray/Aerosol Insecticides Will Remain Dominant Due to Convenience and Efficacy
Electric Insecticides Is Set to Record Dynamic Growth, Driven by Premium Features
Chart 78 Forecast Value Sales of Home Insecticides 2020-2030
Chart 79 Forecast Value Sales of Home Insecticides by Category 2025-2030
Aldar and Groupe Spi-Sophia Lead Sales through Premium Offerings
Opportunities for Growth and Innovation in the Competitive Landscape
Chart 80 Company Shares of Home Insecticides 2025
Chart 81 Brand Shares of Home Insecticides 2025
Small Local Grocers Leads Sales through Convenience and Proximity
Non-Grocery Retailers Benefit From Health-Conscious Consumer Demand
Retail E-Commerce Gains Traction with Unprecedented Convenience
Chart 82 Retail Channels for Home Insecticides 2020-2025
Chart 83 Economic Context for Home Insecticides
Chart 84 Real Gdp Growth 2020-2030
Chart 85 Inflation 2020-2030
Chart 86 Consumer Context for Home Insecticides
Chart 87 Population 2020-2030
Chart 88 Consumer Expenditure 2020-2030
Chart 89 Population by Generation 2025
Laundry Care in Algeria
Key Data Insights
Evolving Formats and Urbanisation Drive Laundry Care Growth in Algeria
Chart 90 Key Industry Trends for Laundry Care
Evolving Formats and Urbanisation Drive Laundry Care Growth in Algeria
Laundry Detergents Lead Share with Multifunctional Products
Chart 91 Isis Gold 5 in 1 - the Multifunctional Laundry Care Product by Henkel
Sustainability Gains Prominence in Laundry Care Product Development
Chart 92 Value Sales of Laundry Care 2020-2030
Chart 93 Volume Sales of Laundry Care 2020-2030
Chart 94 Value Sales of Laundry Care by Category 2025
Urbanisation, Rising Incomes and Expanding Retail Access Are Set to Drive Growth for Laundry Care
Chart 95 Analyst Insight for Laundry Care
Laundry Detergents Is Set to Retain Its Lead While Liquid Detergents Gain Traction
Sustainability and Multifunctionality Shape Future Product Development
Chart 96 Amir Clean Force 9 Machine Gel - Economic Solution for Laundry
Chart 97 Forecast Value Sales of Laundry Care 2020-2030
Chart 98 Forecast Value Sales of Laundry Care by Category 2025-2030
Multinationals Maintain the Lead through Strong Portfolios and Established Brands
Local Players Gain Share during Economic Pressures, While Innovation and Affordability Unlock Growth Opportunities
Chart 99 Company Shares of Laundry Care 2025
Chart 100 Brand Shares of Laundry Care 2025
Small Local Grocers Lead Sales with Convenience and Proximity
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 101 Retail Channels for Laundry Care 2020-2025
Chart 102 Economic Context for Laundry Care
Chart 103 Real Gdp Growth 2020-2030
Chart 104 Inflation 2020-2030
Chart 105 Consumer Context for Laundry Care
Chart 106 Population 2020-2030
Chart 107 Consumer Expenditure 2020-2030
Chart 108 Population by Generation 2025
Polishes in Algeria
Key Data Insights
Rise of Multifunctionality Drives Sales through Innovative Formats
Chart 109 Key Industry Trends for Polishes
Rise of Multifunctionality Drives Sales through Innovative Formats
Chart 110 Pliz: a Multifunctional Polishes Brand
Furniture Polish Dominates Sales Due to Urban Housing Growth and Home Maintenance Demand
Metal Polish Sees Dynamic Growth Due to Rising Demand for Protection and Shine
Chart 111 Value Sales of Polishes 2020-2030
Chart 112 Volume Sales of Polishes 2020-2030
Chart 113 Value Sales of Polishes by Category 2025
Growing Consumer Awareness Is Expected to Drive Demand for Polishes
Demand for Natural Ingredients and Convenient Formats Is Set to Influence Innovation
Furniture Polish Is Set to Remain the Largest Subcategory, While Shoe Polish Faces Challenges
Chart 114 Forecast Value Sales of Polishes 2020-2030
Chart 115 Forecast Value Sales of Polishes by Category 2025-2030
Spring Sarl and Palc Chemical Algerie Sarl Lead through Established Brands
Competitors Lead through Multifunctionality and Convenience
Chart 116 Company Shares of Polishes 2025
Chart 117 Brand Shares of Polishes 2025
Small Local Grocers Drives Sales through Convenience and Proximity
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 118 Retail Channels for Polishes 2020-2025
Chart 119 Economic Context for Polishes
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Polishes
Chart 123 Population 2020-2030
Chart 124 Consumer Expenditure 2020-2030
Chart 125 Population by Generation 2025
Surface Care in Algeria
Key Data Insights
Multi-Purpose Cleaners Drive Value Sales through Practicality and Value
Chart 126 Key Industry Trends for Surface Care
Multi-Purpose Cleaners Drive Value Sales through Practicality and Value
Consumers Demand Practical, Economical, and Multifunctional Solutions
Chart 127 Amir Clean Brand Continues to Gain Ground in Surface Care Thanks to Its Marked Evolution of Formats
Rising Private Label Presence and Sustainability Drive Category Evolution
Chart 128 Value Sales of Surface Care 2020-2030
Chart 129 Volume Sales of Surface Care 2020-2030
Chart 130 Value Sales of Surface Care by Category 2025
Chart 131 Analyst Insight for Surface Care
Steady Growth Is Set to Be Driven by Urbanisation and Rising Consumer Spending
Multi-Purpose Cleaners Is Expected to Lead Sales, While Bathroom Cleaners Gain Ground
Sustainability Is Expected to Be the Focus of Product Innovation
Chart 132 Forecast Value Sales of Surface Care 2020-2030
Chart 133 Forecast Value Sales of Surface Care by Category 2025-2030
Henkel Algérie Spa Maintains Its Lead with the Popular Bref Brand
Private Label Expansion Impacts Market Competition in Surface Care
Chart 134 Company Shares of Surface Care 2025
Chart 135 Brand Shares of Surface Care 2025
Supermarkets Lead Surface Care Distribution with Extensive Networks
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 136 Retail Channels for Surface Care 2020-2025
Chart 137 Economic Context for Surface Care
Chart 138 Real Gdp Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Surface Care
Chart 141 Population 2020-2030
Chart 142 Consumer Expenditure 2020-2030
Chart 143 Population by Generation 2025
Toilet Care in Algeria
Key Data Insights
Urbanisation and Premiumisation Support Growth in Toilet Care
Chart 144 Key Industry Trends for Toilet Care
Urbanisation and Premiumisation Support Growth in Toilet Care
Chart 145 Brilex - Becoming an Iconic Local Brand of Toilet Care in Algeria
Toilet Liquids/Foam Lead Sales Due to Convenience and Hygiene
Sustainability Emerges as a Key Driver of Growth in Toilet Care
Chart 146 Value Sales of Toilet Care 2020-2030
Chart 147 Volume Sales of Toilet Care 2020-2030
Chart 148 Value Sales of Toilet Care by Category 2025
Chart 149 Analyst Insight for Toilet Care
Rising Urbanisation and Income Are Set to Drive Premiumisation in Toilet Care
Toilet Liquids/Foam Are Set to Remain Dominant, While In-Cistern Devices Gain Traction
Sustainability and Premiumisation to Shape Future Growth
Chart 150 Forecast Value Sales of Toilet Care 2020-2030
Chart 151 Forecast Value Sales of Toilet Care by Category 2025-2030
Colgate-Palmolive Co Maintains Its Lead with a Strong Brand Presence
Opportunities for Competitors Are Driven by Premium and Eco-Friendly Demand
Chart 152 Company Shares of Toilet Care 2025
Chart 153 Brand Shares of Toilet Care 2025
Small Local Grocers Dominates Toilet Care Sales with Convenience
Retail E-Commerce Emerges as a Dynamic Force with Growth Potential
Chart 154 Retail Channels for Toilet Care 2020-2025
Chart 155 Economic Context for Toilet Care
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Toilet Care
Chart 159 Population 2020-2030
Chart 160 Consumer Expenditure 2020-2030
Chart 161 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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This report originates from Passport, our Home Care research and analysis database.
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