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Health-Consciousnes Premiumisation Prompt Innovative Products
Home care in Oman is part of a larger regional trend where consumers increasingly seek premium and multifunctional products. In 2025, home care in Oman saw modest retail value growth of 3% driven by low inflation and rising disposable incomes, with median disposable income per household standing at OMR13,551. Home care is attractive due to its stability and growth potential, driven by increasing demand for premium and sustainable products. It is expected to continue growing, with a forecast CAGR of 5% over the next five years, reaching OMR105 million by 2030. To succeed, brands should focus on greener innovations, premiumisation and leveraging e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Oman?
- Which are the leading brands in Home Care in Oman?
- How are products distributed in Home Care in Oman?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Oman
Health-Consciousnes Premiumisation Prompt Innovative Products
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Health-Consciousnes Premiumisation Prompt Innovative Products
Laundry Care Dominates Market Share with Essential Products
Chart 2 Henkel Pril Gold Ultra Tabs
Home Insecticides Sees Dynamic Growth Driven by Consumer Needs
Chart 3 Clorox Platinum Bleach
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Consumers Drive Growth with Sustainable and Premium Products
Laundry Care Maintains Dominance with Essential Products
Chart 7 Analyst Insight for Home Care
Online Sales and Premium Innovations Drive Business Growth
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co and Henkel Ag & Co Kgaa Maintain Dominant Positions
Divestment Activity Reshapes Competitive Dynamics
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Retail E-Commerce Emerges as Fast-Growing Channel for Home Care
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Home Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Home Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Air Care in Oman
Key Data Insights
Sustainability Drives Air Care Growth
Chart 20 Key Industry Trends for Air Care
Sustainability Drives Air Care Growth
Health and Wellness Trend Fuels Demand for Natural Air Care
Chart 21 Ahmed Al Maghribi MoodMist Spray
Sustainability Drives Product Redesigns and Consumer Preference
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Digital Strategies Drive Growth in Air Care Sales
Spray/Aerosol Air Fresheners to Remain Dominant Category
Chart 25 Analyst Insight for Air Care
Wellness and Sustainability Shape Future Product Development
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc and Reckitt Benckiser Group Plc (Rb) Lead Market
Reckitt Benckiser Group Plc (Rb) Divestment Reshapes Competitive Landscape
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Grocery Retailers Remain Primary Offline Channel for Air Care
Retail E-Commerce Drives Air Care Sales in Oman
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Air Care
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Air Care
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bleach in Oman
Key Data Insights
Clorox Drives Innovation with Safer, Wellness-Focused Bleach
Chart 38 Key Industry Trends for Bleach
Clorox Drives Innovation with Safer, Wellness-Focused Bleach
Chart 39 Clorox Platinum Bleach
Safer Formulations Drive Growth in a Mature Market
Chart 40 Value Sales 2020-2030
Chart 41 Volume Sales 2020-2030
Bleach Driven by Safer Formulations and Competitive Pricing
Safer Formulations and Digital Campaigns to Drive Growth
Chart 42 Forecast Value Sales 2020-2030
Clorox Dominates Bleach Market with Strong Brand Equity
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Retail E-Commerce Emerges as Fastest-Growing Channel for Bleach Sales
Chart 45 Retail Channels 2020-2025
Chart 46 Economic Context for Bleach
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bleach
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Dishwashing in Oman
Key Data Insights
Smart Solutions and Sustainability Drive Sales
Chart 53 Key Industry Trends for Dishwashing
Smart Solutions and Sustainability Drive Sales
Hand Dishwashing Dominates, but Automatic Dishwashing Gains
Chart 54 Henkel Pril Gold Ultra Tabs
Innovation and Sustainability Shape Consumer Choices
Chart 55 Finish Smart-Compatible Quantum Tablets
Chart 56 Value Sales 2020-2030
Chart 57 Volume Sales 2020-2030
Chart 58 Value Sales by Category 2025
Consumers Prioritise Affordability and Sustainability in Dishwashing
Automatic Dishwashing Gains Traction as Dishwasher Penetration Rises
Chart 59 Analyst Insight for Dishwashing
Smart Innovation and Eco-Friendliness Drive Growth
Chart 60 Forecast Value Sales 2020-2030
Chart 61 Forecast Value Sales by Category 2025-2030
Leading Players Maintain Grip through Innovation and Distribution
Strategic Realignment Reshapes Competitive Dynamics
Chart 62 Company Shares 2025
Chart 63 Brand Shares 2025
E-Commerce Emerges as Notable Channel with Strong Growth
Grocery Retailers Remain Dominant Offline Channel
Chart 64 Retail Channels 2020-2025
Chart 65 Economic Context for Dishwashing
Chart 66 Real Gdp Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Dishwashing
Chart 69 Population 2020-2030
Chart 70 Consumer Expenditure 2020-2030
Chart 71 Population by Generation 2025
Home Insecticides in Oman
Key Data Insights
Safer Formulations Drive Growth in a Challenging Climate
Chart 72 Key Industry Trends for Home Insecticides
Safer Formulations Drive Growth in a Challenging Climate
Spray/Aerosol Insecticides Remains Dominant in Retail Volume
Chart 73 SZ Star DEET-Free Mosquito Spray
Health and Wellness and Sustainability Drive Growth with Innovative Solutions
Chart 74 Value Sales 2020-2030
Chart 75 Volume Sales 2020-2030
Chart 76 Value Sales by Category 2025
Safer Formulations and E-Commerce Drive Future Growth
Spray/Aerosol Insecticides Maintain Dominance Despite Slow Growth
Health and Wellness and Sustainability Drive Growth with Innovative, Eco-Friendly Solutions
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Group Plc (Rb) Dominates with Entrenched Brand Loyalty
Reckitt Benckiser Divestment Reshapes Market Dynamics
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Grocery Retailers Remain Leading Retail Channel for Home Insecticides
Retail E-Commerce Drives Growth with Convenience and Variety
Chart 81 Retail Channels 2020-2025
Chart 82 Economic Context for Home Insecticides
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Home Insecticides
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025
Laundry Care in Oman
Key Data Insights
Innovative Quick Wash Solutions Drive Laundry Care Sales
Chart 89 Key Industry Trends for Laundry Care
Innovative Quick Wash Solutions Drive Laundry Care Sales
Premiumisation Efforts Drive Growth in Fabric Softeners
Chart 90 Bahar Whitening Agent-Infused Detergent
Sustainability Efforts Reshape Product Offerings and Consumer Behaviour
Chart 91 Unilever's Wonder Wash
Chart 92 Value Sales 2020-2030
Chart 93 Volume Sales 2020-2030
Chart 94 Value Sales by Category 2025
Consumers Drive Growth with Eco-Friendly and Premium Demands
Laundry Detergents Remain Dominant, Fabric Softeners Grow Fastest
Chart 95 Analyst Insight for Laundry Care
Quick Wash Innovation Driven by Urban Lifestyles
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
National Detergent Co Soag Gains Share as Laundry Care Market Grows
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Retail E-Commerce Grows in Laundry Care Sales Due to Convenience
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Laundry Care
Chart 102 Real Gdp Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Laundry Care
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Polishes in Oman
Key Data Insights
Affordability and Multifunctionality Drive Growth
Chart 108 Key Industry Trends for Polishes
Affordability and Multifunctionality Drive Growth
Best Performing Category Leads with Steady Growth
Metal Polish Influenced by Multifunctional Innovation
Chart 109 Brasso Polish
Chart 110 Value Sales 2020-2030
Chart 111 Volume Sales 2020-2030
Chart 112 Value Sales by Category 2025
Multifunctionality and Sustainability Drive Future Growth
Shoe Polish Maintains Steady Growth
Sustainability and Wellness Shape Future Product Development
Chart 113 Forecast Value Sales 2020-2030
Chart 114 Forecast Value Sales by Category 2025-2030
Kiwi and Smac Maintain Lead through Innovation
Chart 115 Company Shares 2025
Chart 116 Brand Shares 2025
E-Commerce Emerges a Notable Channel for Polishes Sales
Chart 117 Retail Channels 2020-2025
Chart 118 Economic Context for Polishes
Chart 119 Real Gdp Growth 2020-2030
Chart 120 Inflation 2020-2030
Chart 121 Consumer Context for Polishes
Chart 122 Population 2020-2030
Chart 123 Consumer Expenditure 2020-2030
Chart 124 Population by Generation 2025
Surface Care in Oman
Key Data Insights
Consumers Drive Growth with Multifunctional and Sustainable Products
Chart 125 Key Industry Trends for Surface Care
Consumers Drive Growth with Multifunctional and Sustainable Products
Greenova Pioneers Eco-Wellness with Natural Surface Cleaners
Chart 126 Greenova Natural Surface Cleaner
Evolving Product Formats Drive Sales Growth and Premiumisation
Chart 127 Jif Lemon Cream Cleaner
Chart 128 Value Sales 2020-2030
Chart 129 Volume Sales 2020-2030
Chart 130 Value Sales by Category 2025
Multi-Purpose Cleaners Remain Largest, Driven by Convenience
Eco-Wellness Approach Drives Innovation
Chart 131 Forecast Value Sales 2020-2030
Chart 132 Forecast Value Sales by Category 2025-2030
Henkel Ag & Co Kgaa and Reckitt Benckiser Group Plc (Rb) Dominate Despite Slight Shifts
Divestment Creates Future Opportunities
Chart 133 Company Shares 2025
Chart 134 Brand Shares 2025
E-Commerce Emerges as a Fast-Growing Channel with Rising Online Penetration
Chart 135 Retail Channels 2020-2025
Chart 136 Economic Context for Surface Care
Chart 137 Real Gdp Growth 2020-2030
Chart 138 Inflation 2020-2030
Chart 139 Consumer Context for Surface Care
Chart 140 Population 2020-2030
Chart 141 Consumer Expenditure 2020-2030
Chart 142 Population by Generation 2025
Toilet Care in Oman
Key Data Insights
Health and Wellness Drives Demand for Premium Toilet Care Products
Chart 143 Key Industry Trends for Toilet Care
Health and Wellness Drives Demand for Premium Toilet Care Products
Innovative Product Formats Boost Sales through E-Commerce Channels
Chart 144 Spark Toilet Bowl Cleaner
Regulatory Updates and Technological Advancements Support Market Growth
Chart 145 Value Sales 2020-2030
Chart 146 Volume Sales 2020-2030
Chart 147 Value Sales by Category 2025
Consumers Drive Demand for Innovative and Sustainable Toilet Care Solutions
Toilet Liquids/Foam Drives Sales with Convenience and Effectiveness
Sustainability and Wellness Trends Shape the Future of Toilet Care
Chart 148 Forecast Value Sales 2020-2030
Chart 149 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Group Plc (Rb) Maintains Dominance through Innovation
Divestment Reshapes Market Dynamics
Chart 150 Company Shares 2025
Chart 151 Brand Shares 2025
E-Commerce Emerges as Fast-Growing Channel for Toilet Care
Chart 152 Retail Channels 2020-2025
Chart 153 Economic Context for Toilet Care
Chart 154 Real Gdp Growth 2020-2030
Chart 155 Inflation 2020-2030
Chart 156 Consumer Context for Toilet Care
Chart 157 Population 2020-2030
Chart 158 Consumer Expenditure 2020-2030
Chart 159 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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