Select Country Report
Laundry Care Drives Home Care Sales with Eco-Friendly Innovations
The home care market in the Philippines demonstrated resilience in 2025, recording 3% current value growth to reach sales of PHP131 billion, driven by a positive performance in the biggest category, laundry care, and evolving consumer priorities towards sustainability and convenience. With a forecast CAGR of 6% to reach sales of PHP174 billion by 2030, this market is attractive due to its growth prospects and shifting consumer trends favouring eco-friendly and safe products. To succeed, brands should prioritise sustainability, health and wellness, and affordability, leveraging e-commerce and modern retail formats to adapt to changing consumer preferences.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Philippines?
- Which are the leading brands in Home Care in Philippines?
- How are products distributed in Home Care in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in the Philippines
Laundry Care Drives Home Care Sales with Eco-Friendly Innovations
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Laundry Care Drives Home Care Sales with Eco-Friendly Innovations
Evolving Product Formats Boost Sales in Modern Retail and E-Commerce
Chart 2 Analyst Insight for Home Care
Chart 3 Refill and Reuse Driving the Sustainability Revolution
Sustainability and Health Trends Redefine Home Care Innovations
Chart 4 Value Sales of Home Care 2020-2030
Chart 5 Volume Sales of Home Care 2020-2030
Chart 6 Value Sales of Home Care by Category 2025
Laundry Care Will Remain Dominant with a Sustainability Focus
Fast Growth in Air Care Will Be Driven by Health Concerns
Chart 7 Antibacterial and Natural Laundry Solutions Gain Momentum
Sustainability and Affordability to Shape Future Business Strategies
Chart 8 Forecast Value Sales of Home Care 2020-2030
Chart 9 Forecast Value Sales of Home Care by Category 2025-2030
Leading Players Maintain Their Positions Despite Growing Competition
Fizzly Clean Launches Laundry Detergent Sheets
Chart 10 Fizzly Clean Eco-Friendly Laundry Detergent Sheets
Opportunities Emerge for Businesses Amidst Market Shifts
Chart 11 Company Shares of Home Care 2025
Chart 12 Brand Shares of Home Care 2025
Traditional Channels Dominate as E-Commerce Gains Traction
Emerging Trends in Retail Channels and E-Commerce
Chart 13 Retail Channels for Home Care 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in the Philippines
Key Data Insights
Modest Growth Driven by Wellness and Sustainability Concerns
Chart 21 Key Industry Trends for Air Care
Modest Growth Driven by Wellness and Sustainability Concerns
Gel Air Fresheners Lead Volume Sales, Driven by Their Affordability
Mood-Boosting Ingredients Enhance Emotional Wellness
Chart 22 Mood-Enhancing Air Care
Chart 23 Value Sales of Air Care 2020-2030
Chart 24 Volume Sales of Air Care 2020-2030
Chart 25 Value Sales of Air Care by Category 2025
Consumers to Drive Demand for Wellness-Focused and Sustainable Air Care
Chart 26 Analyst Insight for Air Care
Gel Air Fresheners to Remain the Largest Category
E-Commerce and Innovation to Shape Future Growth
Chart 27 Forecast Value Sales of Air Care 2020-2030
Chart 28 Forecast Value Sales of Air Care by Category 2025-2030
Leading Companies Maintain Dominance through Innovation
Health and Wellness Drives Innovation in Air Care Products
Chart 29 Health and Wellness-Led Innovation in Air Care through Dual-Function and Natural Formulations
No Major Mergers or Innovative Launches Expected
Chart 30 Company Shares of Air Care 2025
Chart 31 Brand Shares of Air Care 2025
Supermarkets Drive Offline Sales with Broad Assortments and Promotions
Retail E-Commerce Continues to See Strong Growth
Modern Retail Formats and E-Commerce to Shape Future Distribution
Chart 32 Retail Channels for Air Care 2020-2025
Chart 33 Economic Context for Air Care
Chart 34 Real GDP Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Air Care
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bleach in the Philippines
Key Data Insights
Green Cross Drives Bleach Sales with Health-Focused Products
Chart 40 Key Industry Trends for Bleach
Green Cross Drives Bleach Sales with Health-Focused Products
Chart 41 Health and Wellness Drives Bleach Popularity
Affordable Pricing and Wide Distribution Sustain Bleach Demand
Chart 42 Analyst Insight for Bleach
Zonrox Bleach Variants Cater to Diverse Consumer Needs
Chart 43 Value Sales of Bleach 2020-2030
Chart 44 Volume Sales of Bleach 2020-2030
Growing Demand for Multifunctional Cleaning Solutions That Ensure Both Cleanliness and Safety
E-Commerce Will Continue Gaining Traction as a Distribution Channel
Health and Hygiene Trends Expected to Drive Product Innovation
Chart 45 Forecast Value Sales of Bleach 2020-2030
Green Cross Maintains Its Strong Lead through Strong Brand Equity and Distribution
No Significant Mergers or New Product Launches Reported
Chart 46 Company Shares of Bleach 2025
Chart 47 Brand Shares of Bleach 2025
Offline Retail Dominates Bleach Sales with Changing Dynamics
Retail E-Commerce Gaining Share
Trends and Emerging Players Shape the Retail Landscape
Chart 48 Retail Channels for Bleach 2020-2025
Chart 49 Economic Context for Bleach
Chart 50 Real GDP Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Bleach
Chart 53 Population 2020-2030
Chart 54 Consumer Expenditure 2020-2030
Chart 55 Population by Generation 2025
Dishwashing in the Philippines
Key Data Insights
Consumers Drive Growth with Health-Focused and Sustainable Choices
Chart 56 Key Industry Trends for Dishwashing
Consumers Drive Growth with Health-Focused and Sustainable Choices
Chart 57 Health-Focused Cleaning
Hand Dishwashing Remains Dominant, Automatic Dishwashing Grows
Ecowise Drives Sustainability with Innovative Dishwashing Tablets
Chart 58 Ecowise Promotes Sustainable Cleaning through Tablet-Based Dishwashing Format
Chart 59 Value Sales of Dishwashing 2020-2030
Chart 60 Volume Sales of Dishwashing 2020-2030
Chart 61 Value Sales of Dishwashing by Category 2025
Rising Environmental Concerns to Drive Eco-Friendly Product Demand
Increasing Adoption of Dishwashers to Fuel Automatic Dishwashing Growth
Chart 62 Analyst Insight for Dishwashing
E-Commerce Platforms to Play a Crucial Role in Distribution
Chart 63 Forecast Value Sales of Dishwashing 2020-2030
Chart 64 Forecast Value Sales of Dishwashing by Category 2025-2030
Procter & Gamble Remains the Strong Leader in Dishwashing
Health-Focused Cleaning Drives Innovation and Sales
No Significant Mergers or New Entrants
Chart 65 Company Shares of Dishwashing 2025
Chart 66 Brand Shares of Dishwashing 2025
Grocery Retailers Lead Dishwashing Sales
Retail E-Commerce Gains Traction with Convenience and Promotions
No New Retail Brands or Concepts Emerge in 2026
Chart 67 Retail Channels for Dishwashing 2020-2025
Chart 68 Economic Context for Dishwashing
Chart 69 Real GDP Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Dishwashing
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025
Home Insecticides in the Philippines
Key Data Insights
Rising Urban Density Drives Demand for Effective Solutions
Chart 75 Key Industry Trends of Home Insecticides
Rising Urban Density Drives Demand for Effective Solutions
Chart 76 Analyst Insight for Home Insecticides
Spray/Aerosol Insecticides Dominate Market Share
Electric Insecticides See Dynamic Growth
Chart 77 Value Sales of Home Insecticides 2020-2030
Chart 78 Volume Sales of Home Insecticides 2020-2030
Chart 79 Value Sales of Home Insecticides by Category 2025
Sc Johnson to Drive Growth with Eco-Friendly Product Innovations
Spray/Aerosol Insecticides Will Maintain the Largest Share Despite the Multifunctionality Trend
Stricter Compliance Needed
Chart 80 Forecast Value Sales of Home Insecticides 2020-2030
Chart 81 Forecast Value Sales of Home Insecticides by Category 2025-2030
Sc Johnson Dominates with Its Strong Brand Portfolio
Sc Johnson's “Mission: Taposible” Campaign
Chart 82 Mission: TAPOSible
No Significant Mergers or New Entrants in 2025
Chart 83 Company Shares of Home Insecticides 2025
Chart 84 Brand Shares of Home Insecticides 2025
Grocery Retailers Dominate, Led by Supermarkets
Retail E-Commerce Seeing Dynamic Growth
Trends Shaping the Retail Environment
Chart 85 Retail Channels for Home Insecticides 2020-2025
Chart 86 Economic Context for Home Insecticides
Chart 87 Real GDP Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Home Insecticides
Chart 90 Population 2020-2030
Chart 91 Consumer Expenditure 2020-2030
Chart 92 Population by Generation 2025
Laundry Care in the Philippines
Key Data Insights
Refill and Multifunctional Solutions Drive Market Evolution
Chart 93 Key Industry Trends for Laundry Care
Refill and Multifunctional Solutions Drive Market Evolution
Multifunctionality Gains Traction among Value-Conscious Consumers
Chart 94 Analyst Insight for Laundry Care
Sustainability and Evolving Formats Reshape Consumer Preferences
Chart 95 Refill Revolution Drives Sustainable Transformation in Philippines Laundry Care
Chart 96 Value Sales of Laundry Care 2020-2030
Chart 97 Volume Sales of Laundry Care 2020-2030
Chart 98 Value Sales of Laundry Care by Category 2025
Consumers to Drive Demand for Eco-Friendly and Convenient Solutions
Laundry Detergents Will Remain Dominant as Liquid Formats Gain Share
Chart 99 2-In-1 Detergents Drive Convenience
Sustainability and Multifunctionality Will Shape Consumer Preferences and Business Strategies
Chart 100 Forecast Value Sales of Laundry Care 2020-2030
Chart 101 Forecast Value Sales of Laundry Care by Category 2025-2030
Procter & Gamble and Unilever Dominate the Laundry Care Market
Concentrated and Innovative Formats Reshape Consumer Preferences
Chart 102 Compact and Innovative Formats Redefine Laundry Care Convenience
No Significant Mergers or Acquisitions or New Product Launches
Chart 103 Company Shares of Laundry Care 2025
Chart 104 Brand Shares of Laundry Care 2025
Retail Offline Channels Lead Laundry Care Sales with a 95% Share
Strong Growth for Retail E-Commerce Sees It Reach a near 5% Share in 2025
Sustainability and Multifunctionality Drive Laundry Care Trends
Chart 105 Retail Channels for Laundry Care 2020-2025
Chart 106 Economic Context for Laundry Care
Chart 107 Real GDP Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Laundry Care
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Polishes in the Philippines
Key Data Insights
Multifunctionality Drives Growth through Convenience
Chart 113 Key Industry Trends for Polishes
Multifunctionality Drives Growth through Convenience
Floor Polish the Biggest Category Thanks to Its Versatility
Dynamic Growth in Shoe Polish Driven by Affordability
Chart 114 Value Sales of Polishes 2020-2030
Chart 115 Volume Sales of Polishes 2020-2030
Chart 116 Value Sales of Polishes by Category 2025
Brands Will Capitalise on Digital Marketing Gaps to Drive Growth
Floor Polish Will Continue to Lead Sales, While Shoe Polish Will Drive Growth
Innovation and Digital Marketing to Shape Future Success
Chart 117 Analyst Insight for Polishes
Chart 118 Forecast Value Sales of Polishes 2020-2030
Chart 119 Forecast Value Sales of Polishes by Category 2025-2030
Sc Johnson & Son Dominates with Strong Brand Equity
Personal Collection Launches an Innovative Multifunctional Polish
Chart 120 Multifunctionality Reshapes Polish Category in 2025
No Significant Mergers or New Launches Expected
Chart 121 Company Shares of Polishes 2025
Chart 122 Brand Shares of Polishes 2025
Offline Channels Dominate Polish Sales through Accessibility
Retail E-Commerce Continues Growing
Trends Shaping the Distribution of Polishes and Future Prospects
Chart 123 Retail Channels for Polishes 2020-2025
Chart 124 Economic Context for Polishes
Chart 125 Real GDP Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Polishes
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Surface Care in the Philippines
Key Data Insights
Lysol Drives Growth with Disinfectant Campaign
Chart 131 Key Industry Trends for Surface Care
Lysol Drives Growth with Disinfectant Campaign
Scouring Agents Dominate Volume Sales of Surface Care
Sustainability Trends Reshape Consumer Preferences and Retail Dynamics
Chart 132 Sustainability Reshapes Consumer Preferences and Retail Dynamics in Philippine Surface Care
Chart 133 Value Sales of Surface Care 2020-2030
Chart 134 Volume Sales of Surface Care 2020-2030
Chart 135 Value Sales of Surface Care by Category 2025
Unilever to Drive Sustainable Surface Care Innovation
Multipurpose Cleaners to Continue Gaining Share From Scouring Agents
Digital Strategies and Sustainability Will Be Shaping Future Sales
Chart 136 Analyst Insight for Surface Care
Chart 137 Forecast Value Sales of Surface Care 2020-2030
Chart 138 Forecast Value Sales of Surface Care by Category 2025-2030
Sc Johnson &?Son and Reckitt Benckiser Lead, Backed by Their Innovation
Health and Wellness Will Drive Demand for Safer Products
Chart 139 Health and Wellness Drives Demand for Safer Surface Care Products
No Significant Mergers or Acquisitions or New Launches
Chart 140 Company Shares of Surface Care 2025
Chart 141 Brand Shares of Surface Care 2025
Supermarkets and Small Local Grocers Lead Surface Care Sales
Retail E-Commerce Grows Rapidly with Increasing Internet Penetration
Digital Strategies and Sustainability to Shape Future Sales Channels
Chart 142 Retail Channels for Surface Care 2020-2025
Chart 143 Economic Context for Surface Care
Chart 144 Real GDP Growth 2020-2030
Chart 145 Inflation 2020-2030
Chart 146 Consumer Context for Surface Care
Chart 147 Population 2020-2030
Chart 148 Consumer Expenditure 2020-2030
Chart 149 Population by Generation 2025
Toilet Care in the Philippines
Key Data Insights
Premiumisation Being Seen, Driven by Innovative Product Formats
Chart 150 Key Industry Trends for Toilet Care
Premiumisation Being Seen, Driven by Innovative Product Formats
Health and Wellness Trend Boosts Demand for Premium Solutions
Chart 151 Mr Muscle Deep Action Gel
In-Cistern Devices See Dynamic Growth with Technological Advancements
Chart 152 Value Sales of Toilet Care 2020-2030
Chart 153 Volume Sales of Toilet Care 2020-2030
Chart 154 Value Sales of Toilet Care by Category 2025
Premium and Multibenefit Products to Drive Future Growth
Rim Blocks and In-Cistern Devices Will Lead Toilet Care Growth
Digital Strategies and Sustainability to Shape Industry Landscape
Chart 155 Analyst Insight for Toilet Care
Chart 156 Forecast Value Sales of Toilet Care 2020-2030
Chart 157 Forecast Value Sales of Toilet Care by Category 2025-2030
Sc Johnson & Son Dominates with Its Strong Brand Portfolio
Competition Intensifies with Targeted Moves by Rivals
Chart 158 Company Shares of Toilet Care 2025
Chart 159 Brand Shares of Toilet Care 2025
Supermarkets and Hypermarkets Drive Offline Sales
Retail E-Commerce Gains Traction among Urban Consumers
Digital Strategies to Shape the Future of Toilet Care Sales
Chart 160 Retail Channels for Toilet Care 2020-2025
Chart 161 Economic Context for Toilet Care
Chart 162 Real GDP Growth 2020-2030
Chart 163 Inflation 2020-2030
Chart 164 Consumer Context for Toilet Care
Chart 165 Population 2020-2030
Chart 166 Consumer Expenditure 2020-2030
Chart 167 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
-
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
-
- Bleach
-
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
-
-
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
-
- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
-
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
-
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
-
-
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!