Home care in 2024: The big picture
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market.
2024 key trends
Laundry care remains a cornerstone of the home care market, demonstrating steady volume and value growth annually, which continued into 2024. Within the category, traditional formats like powder detergents remain strong while liquid alternatives and value-added products such as fabric softeners are slowly gaining ground, though in 2024 fabric softeners underperformed thanks to supply chain disruptions.
Competitive landscape
Inflationary pressures and increased living costs have driven consumers in Uzbekistan to prioritise essential goods, thereby boosting demand for budget-friendly alternatives. Capitalising on this shift, Russian and local producers have gained considerable momentum, employing competitive pricing strategies and locally tailored marketing approaches to expand their market share.
Retailing developments
The rapid expansion of convenience retailers, exemplified by Havas, Korzinka, and others, is strengthening modern grocery retail in Uzbekistan, while creating a more dynamic retail landscape for home care categories. With targeted marketing strategies, the convenience stores channel holds significant potential for growth.
What next for home care?
The home care market in Uzbekistan is expected to show steady growth during the forecast period, reflecting a blend of entrenched consumer preferences and emerging demands. Key drivers of growth are anticipated to be the laundry and surface care categories, which will contribute strongly to increased sales volumes.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Uzbekistan?
- Which are the leading brands in Home Care in Uzbekistan?
- How are products distributed in Home Care in Uzbekistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Uzbekistan
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Air Care in Uzbekistan
KEY DATA FINDINGS
Air care sees modest growth in 2024
Russian brands lead the game
Unbranded imports challenge official brands
Arnest to remain ahead with budget-friendly air fresheners
Car air fresheners faces slowed growth
Cautious optimism for electric air fresheners
Bleach in Uzbekistan
KEY DATA FINDINGS
Bleach remains stable despite challenges
Bleach - a household staple
Domestos leads, but faces intensifying competition
Cost-effective oxygen bleach will gain further traction
Expanding horizons for bleach products
Versatility to drive overall category growth
Dishwashing in Uzbekistan
KEY DATA FINDINGS
Updated import tariffs disrupt foreign brands
Limited adoption of automatic dishwashing
Homegrown brands capture hand dishwashing market share
Expansion of convenience stores to drive sales
Price sensitivity will remain key in hand dishwashing preferences
Competition set to intensify
Home Insecticides in Uzbekistan
KEY DATA FINDINGS
Slow growth, steady demand
Dikhlofos gains further market share
Emphasis on safety and hypoallergenic functionality
Dominance of international brands
Spray/aerosol insecticides to dominate sales
Hot weather supports continued demand
Laundry Care in Uzbekistan
KEY DATA FINDINGS
New customs tariffs reshape laundry care landscape
Alternatives to powder detergents lag behind
Underperformance of fabric softeners
Powder prevails, but liquid alternatives are gaining ground
Persil likely to remain ahead, with plans for local production
Laundry aids to pick up pace
Polishes in Uzbekistan
KEY DATA FINDINGS
Polishes sees evolution in consumer preferences
Modern living redefines polish needs
Multifunctional polishes combat declining demand
Challenges ahead for polishes category
Younger consumers shift away from shoe polish
Russia to retain its stronghold over polishes
Surface Care in Uzbekistan
KEY DATA FINDINGS
Price hikes amid supply chain strains
Kitchen and bathroom cleaners drive demand
Modern apartments prompt demand for tailored cleaning solutions
Local brands face opportunity for success amid supply chain struggles
Unilever’s strategic shift of production
Further potential for growth and investments
Toilet Care in Uzbekistan
KEY DATA FINDINGS
Sustained demand for toilet care essentials
ITBs expands further
Domestos reigns supreme in toilet care
Toilet care set for continued steady growth
Chlorine-based products lead the way
Increasing competition from Russian brands
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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This report originates from Passport, our Home Care research and analysis database.
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