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Healthy Value Growth Amidst Evolving Market Landscape
The home care market in Tunisia is characterised by healthy value growth driven by rising prices and inflation, despite stagnant volume demand. Laundry care remains the dominant category, while dishwashing exhibits dynamic growth. The market is expected to continue growing at a CAGR of 6% over the forecast period, reaching TND1,537 million by 2030. To succeed, brands should focus on multifunctionality, mood-boosting ingredients, and innovative product formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Tunisia?
- Which are the leading brands in Home Care in Tunisia?
- How are products distributed in Home Care in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Tunisia
Healthy Value Growth Amidst Evolving Market Landscape
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Healthy Value Growth Amidst Evolving Market Landscape
Chart 2 Silver Sneakers Cleaning Kit
Laundry Care Dominates Market, Home Insecticides Shows Dynamic Growth
Chart 3 Judy CloroSpray Floral Fresh Bleach Gel
Mood-Boosting Ingredients Drive Market
Chart 4 Omino Bianco Concentrated Foruma for Fresh and Scented Clothes
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Affordable Products to Gain Traction among Consumers
Chart 8 Analyst Insight for Home Care
Laundry Care to Maintain Dominance Driven by Premiumisation
Private Label Products Expected to Shape Future Trends
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Henkel Tunisien and Sah Maintain Market Lead through Strong Distribution
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Grocery Retailers Dominate Home Care Sales
Retail E-Commerce Remains Niche but Growing
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Tunisia
Key Data Insights
Premium Products Drive Sales Despite Economic Challenges
Chart 21 Key Industry Trends for Air Care
Premium Products Drive Sales Despite Economic Challenges
Chart 22 Black Jasmine Scented Candle, The New Premium Candle Air Freshener
Spray/Aerosol Air Fresheners Dominate Market Share as Health-Conscious Liquid Formats Gain Traction
Mood-Boosting Ingredients Shape Air Care
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Premium Lines to Drive Future Sales
Chart 26 Analyst Insight for Air Care
Spray/Aerosol and Liquid Air Fresheners to Remain Popular
Limited Advertising Expected as Brands Prioritise Distribution
Chart 27 Forecast Value Sales 2020-2030
Chart 28 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Grip through Diverse Offerings
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Small Local Grocers Lead Air Care Distribution
Department Stores Drive Growth with Competitive Pricing
Retail E-Commerce Remains Limited in Air Care
Chart 31 Retail Channels 2020-2025
Chart 32 Economic Context for Air Care
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Air Care
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bleach in Tunisia
Key Data Insights
Stagnant Demand Driven by Unpackaged Alternatives and Health Concerns
Chart 39 Key Industry Trends for Bleach
Stagnant Demand Driven by Unpackaged Alternatives and Health Concerns
Multifunctionality Drives Usage Despite Health Concerns
Chart 40 Judy CloroSpray 4 in 1: Cleans, Disinfects, Deodorises, and Shines
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Private Label Presence and Health Trends Expected to Drive Change
Government Set to Strengthen Bleach Market Regulation
Price and Promotions Expected to Remain Key Drivers of Growth
Chart 43 Forecast Value Sales 2020-2030
Leading Manufacturers Maintain Dominance through Strategic Promotions
Chart 44 Company Shares 2025
Chart 45 Brand Shares 2025
Small Local Grocers Lead Bleach Sales with Strong Presence
Retail E-Commerce Remains Niche with Limited Demand
Chart 46 Retail Channels 2020-2025
Chart 47 Economic Context for Bleach
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Bleach
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025
Dishwashing in Tunisia
Key Data Insights
Rising Health and Wellness Awareness Stimulates Dishwashing Sales
Chart 54 Key Industry Trends for Dishwashing
Rising Health and Wellness Awareness Stimulates Dishwashing Sales
Chart 55 Rainett Ecologique Hand Dishwashing Cream Free From Microplastics, Formaldehyde EDTA
Hand and Automatic Dishwashing Perform Well Due to Private Label Presence
Chart 56 Ivi, The First Private Label Hand Dishwashing Product Launched by Aziza
Quick Wash Trend Drives Innovation and Sales
Chart 57 Société de Détergents de Tunisie SODET Launched Special Dishwasher Caps for Short Cycles
Chart 58 Value Sales 2020-2030
Chart 59 Volume Sales 2020-2030
Chart 60 Value Sales by Category 2025
Dishwashing Expected to Grow Despite Unstable Economic Situation
Hand Dishwashing to Remain Dominant While Health and Wellness Trend Set to Grow
Chart 61 Analyst Insight for Dishwashing
Premiumisation to Expand Amongst Upper-Income Consumers
Chart 62 Forecast Value Sales 2020-2030
Chart 63 Forecast Value Sales by Category 2025-2030
Pril and Sah Drive Highly Concentrated Dishwashing Market
Chart 64 Company Shares 2025
Chart 65 Brand Shares 2025
Small Local Grocers Lead Distribution with Wide Presence
Department Stores Grow Fastest with Competitive Pricing
Retail E-Commerce Remains Niche with Premium Product Focus
Chart 66 Retail Channels 2020-2025
Chart 67 Economic Context for Dishwashing
Chart 68 Real Gdp Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Dishwashing
Chart 71 Population 2020-2030
Chart 72 Consumer Expenditure 2020-2030
Chart 73 Population by Generation 2025
Home Insecticides in Tunisia
Key Data Insights
Strong Demand Drives Sales
Chart 74 Key Industry Trends for Home Insecticides
Strong Demand Drives Sales
Spray/Aerosol Insecticides Dominate Market Share
Lth Laboratoires Tetra Hygiène Drives Multifunctionality Trend
Chart 75 Touareg: The Radial Solution Against All Insects
Chart 76 Value Sales 2020-2030
Chart 77 Volume Sales 2020-2030
Chart 78 Value Sales by Category 2025
Ongoing Climate Change Expected to Drive Future Growth
Spray/Aerosol Insecticides to Remain Dominant
Manufacturers to Ffocus on Eco-Friendly Products and Advertising
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Sah and Ste Chimap Lead with Strong Brand Presence
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Small Local Grocers Lead Sales with Department Stores Growing Fast
Retail E-Commerce Remains Limited in Home Insecticides Distribution
Chart 83 Retail Channels 2020-2025
Chart 84 Economic Context for Home Insecticides
Chart 85 Real Gdp Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for Home Insecticides
Chart 88 Population 2020-2030
Chart 89 Consumer Expenditure 2020-2030
Chart 90 Population by Generation 2025
Laundry Care in Tunisia
Key Data Insights
Laundry Care Growth Driven by Convenience and Quick Wash Features
Chart 91 Key Industry Trends for Laundry Care
Laundry Care Growth Driven by Convenience and Quick Wash Features
Chart 92 Bio Linge Action 3 Lessive Automatic Liquid Laundry Detergent
Laundry Detergents Drive Growth of Mood-Boosting Ingredients
Multifunctionality Shapes Consumer Preferences
Chart 93 Ennadhafa Judy launched Multi-Power Lavender Liquid Laundry Detergent
Chart 94 Value Sales 2020-2030
Chart 95 Volume Sales 2020-2030
Chart 96 Value Sales by Category 2025
Washing Machine Penetration Expected to Drive Shift to Convenient Formats
Multifunctionality and Eco-Friendliness to Shape Consumer Preferences
Chart 97 Analyst Insight for Laundry Care
Bar Detergents Remain Popular Due to Cultural Habits and Affordability
Chart 98 Forecast Value Sales 2020-2030
Chart 99 Forecast Value Sales by Category 2025-2030
Henkel-Alki Tunisio and Sah Lead with Strong Brand Portfolios
Chart 100 Company Shares 2025
Chart 101 Brand Shares 2025
Small Local Grocers Lead with Strategic Locations and Consumer Loyalty
Retail E-Commerce Remains Niche with Limited Impact on Offline Stores
Chart 102 Retail Channels 2020-2025
Chart 103 Economic Context for Laundry Care
Chart 104 Real Gdp Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Laundry Care
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Polishes in Tunisia
Key Data Insights
Polishes Market Grows with Shoe Polish Leading Value Sales
Chart 110 Key Industry Trends for Polishes
Polishes Market Grows with Shoe Polish Leading Value Sales
Innovative Formats and E-Commerce Drive Market Expansion
Chart 111 Hustle Rust Remover, First Product in Spray Format
Chart 112 Value Sales 2020-2030
Chart 113 Volume Sales 2020-2030
Chart 114 Value Sales by Category 2025
Consumers to Invest in Specialised Polishes
Shoe Polish to Remain Dominant as Other Categories Grow
Innovative Formats and E-Commerce to Drive Market Expansion
Chart 115 Forecast Value Sales 2020-2030
Chart 116 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Dominance through Strong Distribution
Chart 117 Company Shares 2025
Chart 118 Brand Shares 2025
Supermarkets Lead Polish Sales with Strong Product Availability
Retail E-Commerce Gains Traction
Chart 119 Retail Channels 2020-2025
Chart 120 Economic Context for Polishes
Chart 121 Real Gdp Growth 2020-2030
Chart 122 Inflation 2020-2030
Chart 123 Consumer Context for Polishes
Chart 124 Population 2020-2030
Chart 125 Consumer Expenditure 2020-2030
Chart 126 Population by Generation 2025
Surface Care in Tunisia
Key Data Insights
Innovation Drives Growth Amid Economic Pressures
Chart 127 Key Industry Trends for Surface Care
Innovation Drives Growth Amid Economic Pressures
Multi-Purpose Cleaners Dominate Sales with Versatile Cleaning Solutions
Chart 128 Carolin Lemon-Scented Ultra Degreasing Cleaner in Line with Evolving Products Trend
Health and Wellness Drives Demand for Natural and Eco-Friendly Products
Chart 129 Value Sales 2020-2030
Chart 130 Volume Sales 2020-2030
Chart 131 Value Sales by Category 2025
Multi-Purpose Cleaners Expected to Maintain Dominance with Convenience Trend
Health and Wellness Trend to Drive Demand for Specialised Products
Promotional Strategies to Remain Crucial for Sales Growth
Chart 132 Forecast Value Sales 2020-2030
Chart 133 Forecast Value Sales by Category 2025-2030
STE Ennadhafa Judy SA Maintains Dominance with Strong Distribution
Chart 134 Company Shares 2025
Chart 135 Brand Shares 2025
Grocery Retailers Maintain Lead
Retail E-Commerce Sees Limited Growth in Surface Care
Chart 136 Retail Channels 2020-2025
Chart 137 Economic Context for Surface Care
Chart 138 Real Gdp Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Surface Care
Chart 141 Population 2020-2030
Chart 142 Consumer Expenditure 2020-2030
Chart 143 Population by Generation 2025
Toilet Care in Tunisia
Key Data Insights
Strong Sales Growth Driven by Health Consciousness and Rising Household Income
Chart 144 Key Industry Trends for Toilet Care
Strong Sales Growth Driven by Health Consciousness and Rising Household Income
Toilet Liquids/Foam Dominate Sales with Evolving Product Formats
Chart 145 Judy Clorogel 5-in-1 Toilet Bleach Liquid Gel
Private Label Expansion Disrupts Competitive Landscape
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Rising Health Consciousness and Marketing Campaigns to Fuel Demand
Chart 149 Analyst Insight for Toilet Care
In-Cistern Devices Expected to Emerge as Best Performing
Growing Awareness to Drive Shift to Specialised Toilet Care
Chart 150 Forecast Value Sales 2020-2030
Chart 151 Forecast Value Sales by Category 2025-2030
Codifa Maintains Lead with Choc Brand Dominance
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Traditional Grocery Retailers Lead Toilet Care Sales
Retail E-Commerce Remains Niche Despite Growth
Chart 154 Retail Channels 2020-2025
Chart 155 Economic Context for Toilet Care
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Toilet Care
Chart 159 Population 2020-2030
Chart 160 Consumer Expenditure 2020-2030
Chart 161 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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