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Slovenian Home Care Market Shows Resilience with Sustainable Growth
Sustainability shapes category dynamics as consumers prioritise eco-friendly, biodegradable formulations, prompting brands to innovate with refill systems and natural ingredients. At the same time, the health and wellness trend drives demand for plant-based, hypoallergenic products and mood-boosting, aromatherapeutic scents, transforming cleaning into a sensorial experience. Henkel maintains market leadership through cross-category innovation in sustainable products, while Reckitt’s divestment of its Essential Home division intensifies competitive dynamics. Supermarkets and hypermarkets continue to dominate retail channels, although e-commerce gains traction driven by convenience and home delivery. Home care is projected to sustain growth over the forecast period as sustainability, wellness and digitalisation reshape the market landscape, compelling businesses to adapt through innovation and enhanced digital presence..
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Slovenia?
- Which are the leading brands in Home Care in Slovenia?
- How are products distributed in Home Care in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Slovenia
Slovenian Home Care Market Shows Resilience with Sustainable Growth
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Slovenian Home Care Market Shows Resilience with Sustainable Growth
Chart 2 Organic People Debuts Eco Gel for White Clothes
Health and Wellness Shapes Purchasing as Frosch Launches Baby Hygiene Cleaner
Chart 3 Frosch launches hypoallergenic, pH neutral surface cleaner
Mood-Boosting Ingredients Transform Cleaning into a Sensorial Experience
Chart 4 Glade Launches Multi-Sensorial Diffuser
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Sustainability to Drive Innovation as Consumers Prioritise Eco-Friendly Products with Refill Systems
Health and Wellness to Reshape Home Care in Slovenia
Digital Transformation to Accelerate Online Growth
Chart 8 Analyst Insight for Home Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Henkel and Orbico Maintain Leadership through Innovation
Reckitt’S Divestment Reshapes Competitive Dynamics
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Supermarkets and Hypermarkets Lead Sales through Convenience
Retail E-Commerce Is Growing Rapidly with Increasing Consumer Demand
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Slovenia
Key Data Insights
Rising Disposable Incomes Drive Growth as Mood-Boosting Fragrances Accelerate
Chart 21 Key Industry Trends for Air Care
Rising Disposable Incomes Drive Growth as Mood-Boosting Fragrances Accelerate
Chart 22 Glade Launches Multi-Sensorial Diffuser with Essential Oils and Mood Lighting
Premiumisation Intensified as Pure Launched Sophisticated Lavender and Cedarwood Reed Diffuser
Chart 23 Pure Launches Premium Lavender & Cedarwood Reed Diffuser
Private-Label and Dtc Brands Reshaped Competitive Landscape through Value Positioning
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Wellness Trend and Rising Disposable Incomes Set to Drive Forecast Growth as Consumers Prioritise Mood-Boosting Experiences
Chart 27 Analyst Insight for Air Care
Premiumisation Anticipated to Intensify as Consumers Seek High-Quality Products Enhancing Home Ambience
Private-Label and Dtcs Are Expected to Maintain Growth through Balanced Affordability and Sophistication
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Strengthens Leadership through Innovation and Sustainability Focus
Strategic Divestment Reshapes Competitive Dynamics
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Health and Beauty Specialists Drive Sales through Expert Advice
E-Commerce Gains Share through Convenience as Premiumisation Trends Reshape Retail Environment
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Air Care
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Air Care
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bleach in Slovenia
Key Data Insights
Stable Value Amid Falling Volumes
Chart 40 Key Industry Trends for Bleach
Stable Value Amid Falling Volumes
Sustainability Drives Innovation as Wc Net Launches Eco-Friendly Bottle
Chart 41 WC Net Ocean launches Fresh Bleach Gel in Eco-Friendly Bottle
Chart 42 Value Sales 2020-2030
Chart 43 Volume Sales 2020-2030
Eco-Conscious Consumers Projected to Drive Forecast Growth
Safety and Wellness Anticipated to Gain Prominence with Hypoallergenic, Low-Toxicity Formulations
Volume Challenges Requiring High-Value Differentiation and B2b Collaboration Strategies
Chart 44 Forecast Value Sales 2020-2030
Prologistic Doo Maintains Lead with Stable Market Share
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Supermarkets and Hypermarkets Lead Bleach Sales through Convenience
Retail E-Commerce Gains Traction with Niche and Sustainable Products
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bleach
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bleach
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Dishwashing in Slovenia
Key Data Insights
Rising Disposable Incomes Drive Growth as Sustainability Continues with Green Emotion Launch
Chart 55 Key Industry Trends for Dishwashing
Rising Disposable Incomes Drive Growth as Sustainability Continues with Green Emotion Launch
Chart 56 Green Emotion Launches Eco Friendly Lemon Dishwasher Tablets in Slovenia
Evolving Product Formats Accelerate as Consumers Favour Tablets and Pods over Traditional Liquids
Private Label Captures Share through Value Positioning as Spar Launches S-Budget Dishwasher Gel
Chart 57 SPAR launches S-Budget Dishwasher Gel
Chart 58 Value Sales 2020-2030
Chart 59 Volume Sales 2020-2030
Chart 60 Value Sales by Category 2025
Sustainability and Rising Disposable Incomes Set to Drive Growth as Consumers Prioritise Eco-Friendly Solutions
Automatic Dishwashing Projected to Remain Best-Performing Category through Format Innovation
Chart 61 Analyst Insight for Dishwashing
Private-Label and Dtc Disruption Anticipated to Intensify as Retailers Expand Value Offerings
Chart 62 Forecast Value Sales 2020-2030
Chart 63 Forecast Value Sales by Category 2025-2030
Henkel Maintains Leadership Position as Private Label Expansion Intensifies Competition
Reckitt Benckiser’S Divestment to Reshape Market Dynamics
Chart 64 Company Shares 2025
Chart 65 Brand Shares 2025
Supermarkets Dominate as E-Commerce Gains Traction through Convenience and Competitive Pricing
Chart 66 Retail Channels 2020-2025
Chart 67 Economic Context for Dishwashing
Chart 68 Real Gdp Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Dishwashing
Chart 71 Population 2020-2030
Chart 72 Consumer Expenditure 2020-2030
Chart 73 Population by Generation 2025
Home Insecticides in Slovenia
Key Data Insights
Heightened Hygiene Awareness Drives Growth as Health and Wellness Prioritises Family-Safe Formulations
Chart 74 Key Industry Trends of Home Insecticides
Heightened Hygiene Awareness Drives Growth as Health and Wellness Prioritises Family-Safe Formulations
Ilirija Drives Eco-Friendly Innovation with Sustainable Products
Chart 75 Ilirija Launches Sustainable Bio Kill Insecticide with Natural Ingredients
Chart 76 Value Sales 2020-2030
Chart 77 Volume Sales 2020-2030
Chart 78 Value Sales by Category 2025
Health and Wellness Projected to Remain Strong Influence as Families Prioritise Safety and Natural Ingredients
Sustainable Products Balancing Effectiveness with Environmental Responsibility Projected to Drive Innovation
Technological Advancements Projected to Redefine Efficacy and User Experience through Smart Solutions
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Lomas Dominates with Eco-Friendly Innovation
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Supermarkets and Hypermarkets Maintain Leadership as E-Commerce Gains Traction with Eco-Friendly Offerings
Chart 83 Retail Channels 2020-2025
Chart 84 Economic Context for Home Insecticides
Chart 85 Real Gdp Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for Home Insecticides
Chart 88 Population 2020-2030
Chart 89 Consumer Expenditure 2020-2030
Chart 90 Population by Generation 2025
Laundry Care in Slovenia
Key Data Insights
Rising Disposable Incomes and Multifunctionality Drove 4% Category Growth as Fabric Softeners Led Performance
Chart 91 Key Industry Trends for Laundry Care
Rising Disposable Incomes and Multifunctionality Drove 4% Category Growth as Fabric Softeners Led Performance
Sustainability Continues as Defining Trend as Organic People Launches Biodegradable White Laundry Gel
Chart 92 Organic People Debuts Eco Gel
Chart 93 S-Budget Launches Affordable Lavender-Scented Laundry Detergent Private Label
Private Label Drives Market Dynamics through Value Positioning
Chart 94 Value Sales 2020-2030
Chart 95 Volume Sales 2020-2030
Chart 96 Value Sales by Category 2025
Sustainability Anticipated to Drive Future Demand as Consumers Favour Biodegradable Formulations and Refill Systems
Chart 97 Analyst Insight for Laundry Care
Multifunctionality Set to Become Crucial as Laundry Detergents Remain Dominant Subcategory
Private Label and Dtc Disruption Anticipated to Reshape Competitive Landscape through Value Positioning and Digital Channels
Chart 98 Forecast Value Sales 2020-2030
Chart 99 Forecast Value Sales by Category 2025-2030
Orbico Doo and Henkel Maintain Leadership Positions through Premiumisation and Sustainability Focus
Competition Intensifies with Private Label and New Entrants
Chart 100 Company Shares 2025
Chart 101 Brand Shares 2025
Supermarkets Lead While E-Commerce Gains Traction through Convenience and Digital Engagement
Chart 102 Retail Channels 2020-2025
Chart 103 Economic Context for Laundry Care
Chart 104 Real Gdp Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Laundry Care
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Polishes in Slovenia
Key Data Insights
Construction Activities and Furniture Consumption Drive
Chart 110 Key Indutry Trends for Polishes
Construction Activities and Furniture Consumption Drive
Multifunctionality Shapes Purchasing as Pronto Jasmin Combines Cleaning with Fresh Fragrance
Chart 111 Pronto Jasmin Multifunctional Polish Spray launched in Slovenia
Chart 112 Value Sales 2020-2030
Chart 113 Volume Sales 2020-2030
Chart 114 Value Sales by Category 2025
Economic Dynamics Projected to Drive Growth
Multifunctionality Anticipated to Continue Shaping Purchasing
Sustainability Prioritisation to Require Green Innovation and Compliance with Stricter Eu Regulations
Chart 115 Forecast Value Sales 2020-2030
Chart 116 Forecast Value Sales by Category 2025-2030
Lomas Doo Strengthens Lead through Multifunctional Innovation
Chart 117 Company Shares 2025
Chart 118 Brand Shares 2025
Health and Beauty Specialists Drive Premium Polish Sales
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 119 Retail Channels 2020-2025
Chart 120 Economic Context for Polishes
Chart 121 Real Gdp Growth 2020-2030
Chart 122 Inflation 2020-2030
Chart 123 Consumer Context for Polishes
Chart 124 Population 2020-2030
Chart 125 Consumer Expenditure 2020-2030
Chart 126 Population by Generation 2025
Surface Care in Slovenia
Key Data Insights
Stable Economic Environment Drives Growth as Private Label Expands
Chart 127 Key Industry Trends for Surface Care
Stable Economic Environment Drives Growth as Private Label Expands
Sustainability Emerges as Defining Trend as Organic People Launches White Tea-Based Glass Cleaner
Chart 128 Organic People Launches Fermented White Tea Based Glass Cleaner
Health and Wellness Have Become a Deciding Factor as Frosch Launches Family-Safe Baby Hygiene Cleaner
Chart 129 Frosch Launches Hypoallergenic, PH-Neutral Baby Surface Cleaner
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Sustainability Projected to Become Default Specification as Eco-Criteria Determine Listings
Chart 133 Analyst Insight for Surface Care
Wellness and Safety Expected to Outrank Sensorial Claims
Value Projected to Steer Choice toward Private Label as E-Commerce Intensifies Price Transparency
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Leads as Private Label Gains Ground through Value Positioning
Reckitt Divestment to Impact Competitive Landscape
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Supermarkets Maintain Lead Driven by Broad Assortments and Private Label Strength
E-Commerce Captures Growing Replenishment Occasions
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Surface Care
Chart 140 Real Gdp Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Surface Care
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025
Toilet Care in Slovenia
Key Data Insights
Stable Economic Environment Drives Growth as Sustainability Emerges
Chart 146 Key Industry Trends for Toilet Care
Stable Economic Environment Drives Growth as Sustainability Emerges
Chart 147 Odori Launches Natural, Eco-Friendly WC Cleaner Driving Sustainability
Low-Flush Trend Drives Demand for Single-Flush Effectiveness
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Eco-Consciousness Projected to Become Key Decision Driver Requiring Sustainability Credentials
Health and Hygiene Concerns Alongside Private Label Growth Projected to Reshape Value Positioning
Chart 151 Analyst Insight for Toilet Care
Technological Advancements Projected to Redefine Competitive Dynamics
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Henkel Maintains Lead through Innovation and Sustainability
Reckitt Benckiser Divestiture to Reshape Competitive Dynamics
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Supermarkets and Hypermarkets Lead Toilet Care Sales
Retail E-Commerce Drives Growth with Convenience and Variety
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Toilet Care
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Toilet Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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