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Slovak Home Care Market Shows Resilience Despite Economic Challenges
The home care market in Slovakia demonstrated resilience in 2025, with a retail value of EUR324 million, representing a 3% growth from the previous year. Driven by consumer demand for sustainable and convenient products, the market is forecast to continue growing, reaching EUR379 million by 2030. To succeed in this market, brands should focus on innovation, particularly in product formats and sustainability, and capitalise on the growing demand for eco-friendly products and multifunctional cleaning solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Slovakia?
- Which are the leading brands in Home Care in Slovakia?
- How are products distributed in Home Care in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Slovakia
Slovak Home Care Market Shows Resilience Despite Economic Challenges
Key Data Insights
Slovak Home Care Market Shows Resilience Despite Economic Challenges
Laundry Care Drives Market Size with Steady Demand
Unilever and Madel Slovakia Lead Innovation in Product Formats and Sustainability
Chart 1 Madel Slovakia Introduced Pullirapid Universal Bathroom Cleaner
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Consumers Drive Sustainability and Convenience in Home Care
Laundry Care Remains Dominant, Surface Care Shows Promise
Innovative Product Formats and Sustainability to Shape Industry
Chart 5 Analyst Insight for Home Care
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Henkel Slovensko and Unilever Slovensko Drive Market Share
Chart 8 Unilever Slovensko Launched Domestos Power Foam for Easy and Strong Toilet Cleaning
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Hypermarkets and Supermarkets Drive Offline Sales with Wide Product Assortment
Retail E-Commerce Emerges as Rapidly Growing Distribution Channel
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Home Care
Chart 13 Real GDP Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Home Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Air Care in Slovakia
Key Data Insights
Sc Johnson Drives Modern Formats with Glade Electric Launch
Sc Johnson Drives Modern Formats with Glade Electric Launch
Largest Category Driven by Spray and Aerosol Dominance
Sustainability and Modern Formats Shape Air Care
Chart 19 Sc Johnson Launched Glade Electric Air Freshener with Warm Apple Pie Scent
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Sustainable Packaging and Smart Diffusers Expected to Drive Growth
Spray/Aerosol Air Fresheners Set to Remain the Largest Category
Personalisation and Technology Transform Air Care Landscape
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Sc Johnson Maintains Lead as Private Label Gains Ground
Chart 25 Analyst Insight for Air Care
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Beauty Specialists Drive Air Care Sales through Premium Offerings
Retail E-Commerce Experiences Fastest Growth Driven by Convenience and Refills
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Air Care
Chart 30 Real GDP Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Air Care
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bleach in Slovakia
Key Data Insights
Concentrated Formats Drive Sustainable Packaging in Bleach
Concentrated Formats Drive Sustainable Packaging in Bleach
Chart 36 Ace Enterprise Slovakia Launches Ace Regulus Bleach
Traditional Chlorine-Based Liquid Bleach Faces Challenges
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Small Players Set to Drive Eco-Friendly Innovations in Bleach
Eco-Friendly Launches Likely to Gain Traction among Slovak Consumers
E-Commerce Expected to Gain Share in Bleach Distribution
Chart 39 Forecast Value Sales 2020-2030
Unilever Slovensko Spol Sro Dominates Bleach Sales
Opportunities Emerge for Eco-Friendly Bleach Products
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Health and Beauty Specialists Leads Channel Performance Despite Decline
Retail E-Commerce Gains Share as Traditional Channels Decline
Chart 42 Retail Channels 2020-2025
Chart 43 Economic Context for Bleach
Chart 44 Real GDP Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Bleach
Chart 47 Population 2020-2030
Chart 48 Consumer Expenditure 2020-2030
Chart 49 Population by Generation 2025
Dishwashing in Slovakia
Key Data Insights
Procter & Gamble Drives Innovation with Resource-Efficient Products
Procter & Gamble Drives Innovation with Resource-Efficient Products
Automatic Dishwashing Drives Sales with Convenience and Efficiency
Chart 50 Procter & Gamble Launched Jar Platinum Plus Dishwashing Tablets
Sustainability and Convenience Shape Consumer Preferences
Chart 51 Reckitt Benckiser Presents Finish Ultimate 0 % All in 1 Capsules
Chart 52 Value Sales 2020-2030
Chart 53 Volume Sales 2020-2030
Chart 54 Value Sales by Category 2025
Rising Dishwasher Ownership Fuels Automatic Dishwashing Growth
Automatic Dishwashing to Remain Largest Subcategory
Chart 55 Analyst Insight for Dishwashing
Innovation and Sustainability Drive Business Growth
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Henkel Slovensko Maintains Lead through Innovation and Distribution
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Supermarkets and E-Commerce Drive Sales with Convenience
E-Commerce Gains Traction with Convenience and Digitalisation
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Dishwashing
Chart 62 Real GDP Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Dishwashing
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Home Insecticides in Slovakia
Key Data Insights
Consumers Prioritise Effectiveness and Convenience in Pest Control
Consumers Prioritise Effectiveness and Convenience in Pest Control
Sustainability Emerges as a Key Trend in Pest Control
Bábolna Bio Slovensko Drives Growth with Innovative Product Launch
Chart 68 Bábolna Bio Slovensko Launches Product for Crawling Insects
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Consumers to Drive Growth with Eco-Friendly and Convenient Solutions
Electric Insecticides Will Lead with Convenience and Continuous Protection
Sustainability and Technology Shape Future Industry Landscape
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Sc Johnson Maintains Dominance with Strong Brand Portfolio
Bábolna Bio Slovensko Gains Traction with Innovative Products
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Health and Beauty Specialists, Supermarkets and Hypermarkets Dominate
Retail E-Commerce Gains Traction with Variety and Subscription Models
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Home Insecticides
Chart 78 Real GDP Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Home Insecticides
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Laundry Care in Slovakia
Key Data Insights
Rising Prices Drive Value Gains in Laundry Care
Rising Prices Drive Value Gains in Laundry Care
Laundry Detergents Dominate Laundry Care Sales
Multifunctionality and Convenience Drive Laundry Care Innovation
Chart 84 Unilever Launches Coccolino Wonder Wash Gel Focused on Quick Cycles
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Consumers Set to Drive Premiumisation with Multifunctional Products
Laundry Detergents to Remain Largest Category
Innovation to Fuel Growth with Sustainable and Smart Solutions
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Henkel Slovensko Leads with a Diverse Brand Portfolio
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Supermarkets and Hypermarkets Drive Offline Laundry Care Sales
Retail E-Commerce Emerges as Fastest-Growing Distribution Channel
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Laundry Care
Chart 94 Real GDP Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Laundry Care
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Polishes in Slovakia
Key Data Insights
Dm-Drogerie Markt Boosts Sales with Innovative Polish Products
Dm-Drogerie Markt Boosts Sales with Innovative Polish Products
Convenience and Efficacy Drive Polish Sales in Slovakia
Chart 100 Dm-Drogerie Markt Launches Denkmit Polish Spray for Furniture
Economic Factors Influence Polish Market Dynamics
Chart 101 Value Sales 2020-2030
Chart 102 Volume Sales 2020-2030
Chart 103 Value Sales by Category 2025
Consumers Set to Drive Demand for Premium and Eco-Friendly Products
Shoe Polish to Remain Fastest Growing Category
Eco-Friendly Formulations and Refillable Products Gain Traction
Chart 104 Forecast Value Sales 2020-2030
Chart 105 Forecast Value Sales by Category 2025-2030
Sc Johnson Leads with Strong Brand Portfolio and Innovation
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Health and Beauty Specialists Drive Sales with Targeted Offerings
Retail E-Commerce Emerges as Fastest Growing Distribution Channel
Chart 108 Retail Channels 2020-2025
Chart 109 Economic Context for Polishes
Chart 110 Real GDP Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Polishes
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Surface Care in Slovakia
Key Data Insights
Surface Care Sees Shift to More Convenient and Easier-To-Use Products
Surface Care Grows Despite Inflationary Pressures
Dm Drogerie Markt Expands Private Label Portfolio with Wet Wipes
Chart 116 Dm Drogerie Markt Denk Mit Wet Floor Wipes
Sustainable Packaging Gains Traction in Surface Care
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Rising Disposable Incomes and Demand for Convenience to Drive Demand for Multi-Purpose Products
Sustainability and Private Label Drive Future Growth and Competition
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Unilever Slovensko Maintains Lead through Innovation and Sustainability
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Health and Beauty Specialists Lead with Specialised Offerings
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Surface Care
Chart 126 Real GDP Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Surface Care
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Toilet Care in Slovakia
Key Data Insights
Henkel Slovensko Drives Sustainable and Effective Cleaning Solutions
Henkel Slovensko Drives Sustainable and Effective Cleaning Solutions
Itb's Dominates Sales with Convenience and Efficacy
Sustainability Shapes Consumer Preferences and Product Innovation
Chart 132 Henkel Slovensko Launches Bref Pronature Product Range for Wc Cleaning with Sustainability in Mind
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Consumers Drive Demand for Eco-Friendly and Convenient Products
In-Cistern Devices Lead Market Share with Convenience and Efficacy
Sustainability and Convenience Drive Business Growth
Chart 136 Analyst Insight for Toilet Care
Chart 137 Forecast Value Sales 2020-2030
Chart 138 Forecast Value Sales by Category 2025-2030
Unilever Slovensko Maintains Lead through Innovation and Sustainability
Chart 139 Company Shares 2025
Chart 140 Brand Shares 2025
Supermarkets and Hypermarkets Lead Distribution with Wide Assortment
Retail E-Commerce Gains Traction with Convenience and Price Transparency
Chart 141 Retail Channels 2020-2025
Sustainability Drives Innovation with Eco-Friendly Products
In-Cistern Devices Lead with Convenience and Efficacy
Retail E-Commerce Gains Traction with Convenience
Chart 142 Economic Context for Toilet Care
Chart 143 Real GDP Growth 2020-2030
Chart 144 Inflation 2020-2030
Chart 145 Consumer Context for Toilet Care
Chart 146 Population 2020-2030
Chart 147 Consumer Expenditure 2020-2030
Chart 148 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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