Home Care in the United Arab Emirates

April 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in United Arab Emirates?
  • Which are the leading brands in Home Care in United Arab Emirates?
  • How are products distributed in Home Care in United Arab Emirates?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in the United Arab Emirates

Format Diversification and Convenience-Driven Innovation Drive Home Care Sales

Key Data Insights

Chart 1 Key Industry Trends for Home Care
Format Diversification and Convenience-Driven Innovation Drive Home Care Sales
Chart 2 Smac Furniture Polish Spray Gains Visibility through Uae E-Commerce Platforms
Health and Hygiene Remain Top Priorities for Families
Chart 3 Dettol Strengthens Health-Led Positioning with Power & Fresh Multi-Purpose Cleaner
Multifunctionality Emerges as Key Trend
Chart 4 Finish “All in One” Tablets Highlight Multifunctionality in Dishwashing
Chart 5 Value Sales of Home Care 2020-2030
Chart 6 Volume Sales of Home Care 2020-2030
Chart 7 Value Sales of Home Care by Category 2025
Convenience and Rising Incomes to Shape the Future Growth of Home Care
Value-Driven Consumption and Competitive Pricing Will Remain Important
Chart 8 Analyst Insight for Home Care
Digital Convenience Set to Increase Adoption of Online Subscriptions
Chart 9 Forecast Value Sales of Home Care 2020-2030
Chart 10 Forecast Value Sales of Home Care by Category 2025-2030
Leading Players Sustain Dominance through Brand Trust
Chart 11 Company Shares of Home Care 2025
Chart 12 Brand Shares of Home Care 2025
Grocery Retailers Dominates Distribution, Driven by Hypermarkets
Retail E-Commerce Gains Traction in Home Care Sales
Chart 13 Retail Channels for Home Care 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Air Care in the United Arab Emirates

Key Data Insights

Premium Lines Drive Value Growth Amidst Flat Volumes
Chart 21 Key Industry Trends for Air Care
Premium Lines Drive Value Growth Amidst Flat Volumes
Chart 22 Air Wick Launches Luxury Essential Mist Range for Uae’S Premium Home Fragrance Market
Spray/Aerosol Air Fresheners Dominates, Electric and Personalised Options Grow
Chart 23 Febreze Unstoppables 3Volution Alternates Three Scents to Refresh Environment
Chart 24 Value Sales of Air Care2020-2030
Chart 25 Volume Sales of Air Care 2020-2030
Chart 26 Value Sales of Air Care Category 2025
Rising Demand for Premium Solutions
Competition for Major Players to Stem From Private Label and Dtc Brands
Chart 27 Analyst Insight for Air Care
E-Commerce and Technology to Drive Retail Evolution
Chart 28 Forecast Value Sales of Air Care 2020-2030
Chart 29 Forecast Value Sales of Air Care by Category 2025-2030
Leading Players Sustain Positions through Innovation
Chart 30 Company Shares of Air Care 2025
Chart 31 Brand Shares of Air Care 2025
Supermarkets and Hypermarkets Lead Air Care Sales through Wide Distribution
Retail E-Commerce Gains Share with Convenience and Variety
Chart 32 Retail Channels for Air Care 2020-2025
Chart 33 Economic Context for Air Care
Chart 34 Real GDP Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Air Care
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025

Bleach in the United Arab Emirates

Key Data Insights

Health and Wellness Trend Sustains Bleach Demand
Chart 40 Key Industry Trends for Bleach
Health and Wellness Trend Sustains Bleach Demand
Chart 41 Clorox Expands Thicker Bleach Range in Uae to Strengthen Hygiene Positioning
Private Label and E-Commerce Gain Traction
Chart 42 Value Sales of Bleach 2020-2030
Chart 43 Volume Sales of Bleach 2020-2030
Health and Wellness Trend to Sustain Future Bleach Demand
Evolving Product Formats and Competitive Private Label to Drive Development
Chart 44 Forecast Value Sales of Bleach 2020-2030
Clorox Maintains Lead through Hygiene-Focused Strategies
Chart 45 Company Shares of Bleach 2025
Chart 46 Brand Shares of Bleach 2025
Supermarkets and Hypermarkets Lead Offline Bleach Sales through Promotions
Retail E-Commerce Gains Traction with Family-Size Bottles and Refills
Chart 47 Retail Channels for Bleach 2020-2025
Chart 48 Economic Context for Bleach
Chart 49 Real GDP Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bleach
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025

Dishwashing in the United Arab Emirates

Key Data Insights

Evolving Product Formats and Urban Growth Help Drive Dishwashing Sales
Chart 55 Key Industry Trends for Dishwashing
Evolving Product Formats and Urban Growth Help Drive Dishwashing Sales
Chart 56 Henkel Expands Pril Gel Range to Meet Uae Demand for Convenient Dishwashing Formats
Dermatological Care and Hygiene Innovation Shaping Hand Dishwashing
Chart 57 P&G Expands Fairy Liquid Range in Uae with Skin-Safe and Hygiene-Focused Formula
Premiumisation and High-Performance Demand
Chart 58 Value Sales of Dishwashing 2020-2030
Chart 59 Volume Sales of Dishwashing 2020-2030
Chart 60 Value Sales of Dishwashing by Category 2025
Urbanisation and Convenience to Drive Future Growth
Sustainable Innovation and the Resilience of Hand Dishwashing
Chart 61 Analyst Insight for Dishwashing
Digital Retail and Regional Economic Divergence to Shape Future Strategies
Chart 62 Forecast Value Sales of Dishwashing 2020-2030
Chart 63 Forecast Value Sales of Dishwashing by Category 2025-2030
Leading Players Maintain Grip through Innovation and Promotions
Chart 64 Company Shares of Dishwashing 2025
Chart 65 Brand Shares of Dishwashing 2025
Supermarkets and Hypermarkets Lead Dishwashing Distribution
Retail E-Commerce Drives Fastest Value Growth
Chart 66 Retail Channels for Dishwashing 2020-2025
Chart 67 Economic Context for Dishwashing
Chart 68 Real GDP Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Dishwashing
Chart 71 Population 2020-2030
Chart 72 Consumer Expenditure 2020-2030
Chart 73 Population by Generation 2025

Home Insecticides in the United Arab Emirates

Key Data Insights

Hygiene Trends and Omnichannel Convenience Drive Demand for Home Insecticides
Chart 74 Key Industry Trends for Home Insecticides
Hygiene Trends and Omnichannel Convenience Drive Demand for Home Insecticides
Spray/Aerosol Insecticides Dominates Sales with Convenience
Health and Wellness Trend Boosts Demand for Safer Products
Chart 75 Raid Odourless Spray Strengthens Family-Safe Positioning in Uae Insecticides
Chart 76 Value Sales of Home Insecticides 2020-2030
Chart 77 Volume Sales of Home Insecticides 2020-2030
Chart 78 Value Sales of Home Insecticides by Category 2025
Health-Focused Premiumisation and Multifunctionality to Shape Future Growth
Navigating Value Shift and Digital Convenience
Chart 79 Analyst Insight for Home Insecticides
Greater Focus on Sustainability
Chart 80 Forecast Value Sales of Home Insecticides 2020-2030
Chart 81 Forecast Value Sales of Home Insecticides by Category 2025-2030
Sc Johnson and Reckitt Benckiser Maintain Dominance through Innovation
Chart 82 Company Shares of Home Insecticides 2025
Chart 83 Brand Shares of Home Insecticides 2025
Supermarkets and Hypermarkets Lead Offline Distribution
Retail E-Commerce Gains Traction with Convenience and Promotions
Chart 84 Retail Channels Home Insecticides 2020-2025
Chart 85 Economic Context for Home Insecticides
Chart 86 Real GDP Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Home Insecticides
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025

Laundry Care in the United Arab Emirates

Key Data Insights

Strong Economy and Appliance Ownership Drive Steady Growth
Chart 92 Key Industry Trends for Laundry Care
Strong Economy and Appliance Ownership Drive Steady Growth
Chart 93 Ariel Supreme Perfume Collection
Laundry Detergents Dominate Sales with Sustained Demand
Chart 94 Persil Power Gel Addresses Demand for Quick Wash Cycles
Sustainability Shapes Consumer Preferences
Chart 95 Comfort Refill & Save Campaign
Chart 96 Value Sales of Laundry Care 2020-2030
Chart 97 Volume Sales of Laundry Care 2020-2030
Chart 98 Value Sales of Laundry Care by Category 2025
Premium and Eco-Friendly Products to Drive Future Growth
Laundry Detergents to Remain Dominant, While Fabric Softeners Is Set for Further Growth
Chart 99 Analyst Insight for Laundry Care
Technological Integration and Subscription Models to Shape the Future Landscape
Chart 100 Forecast Value Sales of Laundry Care 2020-2030
Chart 101 Forecast Value Sales of Laundry Care by Category 2025-2030
Leading Players Drive Concentration through Innovation
Chart 102 Company Shares of Laundry Care 2025
Chart 103 Brand Shares of Laundry Care 2025
Hypermarkets Dominates Offline Laundry Care Sales
Retail E-Commerce Grows Rapidly with Convenience and Promotions
Chart 104 Retail Channels for Laundry Care 2020-2025
Chart 105 Economic Context for Laundry Care
Chart 106 Real GDP Growth 2020-2030
Chart 107 Inflation 2020-2030
Chart 108 Consumer Context for Laundry Care
Chart 109 Population 2020-2030
Chart 110 Consumer Expenditure 2020-2030
Chart 111 Population by Generation 2025

Polishes in the United Arab Emirates

Key Data Insights

Steady Demand Driven by Urban Lifestyle and Convenience
Chart 112 Key Industry Trends for Polishes
Steady Demand Driven by Urban Lifestyle and Convenience
Chart 113 Pledge Spray Format Gains Traction among Uae Households Seeking Easy Polishing Solutions
Evolving Product Formats Shape Consumer Preferences
Chart 114 Value Sales of Polishes 2020-2030
Chart 115 Volume Sales of Polishes 2020-2030
Chart 116 Value Sales of Polishes by Category 2025
Rising Demand for Premium and Multifunctional Products to Drive Future Growth
Shoe Polish and Furniture Polish to Maintain Dominance
Online Retail and Cross-Promotions to Shape Future Sales
Chart 117 Forecast Value Sales of Polishes 2020-2030
Chart 118 Forecast Value Sales of Polishes by Category 2025-2030
Zetra Bv and Sc Johnson Dominate with Strong Brand Presence
Chart 119 Brand Shares of Polishes 2025
Supermarkets and Hypermarkets Lead Polish Sales
Retail E-Commerce Gains Traction Slowly
Chart 120 Retail Channels for Polishes 2020-2025
Chart 121 Economic Context for Polishes
Chart 122 Real GDP Growth 2020-2030
Chart 123 Inflation 2020-2030
Chart 124 Consumer Context for Polishes
Chart 125 Population 2020-2030
Chart 126 Consumer Expenditure 2020-2030
Chart 127 Population by Generation 2025

Surface Care in the United Arab Emirates

Key Data Insights

New Formats and Premiumisation Drive Surface Care Growth
Chart 128 Key Industry Trends for Surface Care
New Formats and Premiumisation Drive Surface Care Growth
Chart 129 Jif?Cream?Cleaner?Lemon
Hygiene and Wellness Trends Drive Demand
Chart 130 Dettol?Power?Floor?Cleaner Targets Value Segment Consumers
Sensory Integration Helps Drive Premiumisation
Chart 131 Clorox Introduces Scentiva/Ecoclean Range to Appeal to Premium-Feeling Cleaning
Chart 132 Value Sales of Surface Care 2020-2030
Chart 133 Volume Sales of Surface Care 2020-2030
Chart 134 Value Sales of Surface Care by Category 2025
Consumers to Drive Demand for Multifunctional and Premium Products
Chart 135 Analyst Insight for Surface Care
Value-Tier Expansion and Private Label Competition
Omnichannel Convergence and Digital Discovery to Reshape Market Landscape
Chart 136 Forecast Value Sales of Surface Care 2020-2030
Chart 137 Forecast Value Sales of Surface Care by Category 2025-2030
Major Global Players Dominate with Strong Brand Equity and Innovation
Chart 138 Company Shares of Surface Care 2025
Chart 139 Brand Shares of Surface Care 2025
Supermarkets and Hypermarkets Lead Surface Care Distribution
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 140 Retail Channels for Surface Care 2020-2025
Chart 141 Economic Context for Surface Care
Chart 142 Real GDP Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Population 2020-2030
Chart 145 Consumer Expenditure 2020-2030
Chart 146 Population by Generation 2025
Chart 147 Consumer Context for Surface Care

Toilet Care in the United Arab Emirates

Key Data Insights

Strong Hygiene Focus Drives Sales of Compact Formats
Chart 148 Key Industry Trends for Toilet Care
Strong Hygiene Focus Drives Sales of Compact Formats
Chart 149 Harpic Power Plus Gel Strengthens Hygiene Positioning among Uae Families
Consolidated Formats and Concentrated Innovation
Chart 150 Value Sales of Toilet Care 2020-2030
Chart 151 Volume Sales of Toilet Care 2020-2030
Chart 152 Value Sales of Toilet Care by Category 2025
Brands to Prioritise Affordability and Sustainability
Convenience and Segmentation to Drive Future Development of Toilet Care
Chart 153 Analyst Insight for Toilet Care
E-Commerce Expansion and Digital Replenishment Strategies
Chart 154 Forecast Value Sales of Toilet Care 2020-2030
Chart 155 Forecast Value Sales of Toilet Care by Category 2025-2030
Leading Brands Sustain Dominance through Innovation and Hygiene Messaging
Chart 156 Company Shares of Toilet Care 2025
Chart 157 Brand Shares of Toilet Care 2025
Supermarkets and Hypermarkets Lead Toilet Care Distribution through Promotions
Retail E-Commerce Gains Share with Convenience
Chart 158 Retail Channels for Toilet Care 2020-2025
Chart 159 Economic Context for Toilet Care
Chart 160 Real GDP Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Toilet Care
Chart 163 Population 2020-2030
Chart 164 Consumer Expenditure 2020-2030
Chart 165 Population by Generation 2025

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Download table of contents
The following categories and subcategories are included:

Home Care

      • Candle Air Fresheners
      • Car Air Fresheners
      • Electric Air Fresheners
      • Gel Air Fresheners
      • Liquid Air Fresheners
      • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
        • Automatic Dishwashing Liquids
        • Automatic Dishwashing Powders
        • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.

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