Home Care in France

April 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in France report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in France?
  • Which are the leading brands in Home Care in France?
  • How are products distributed in Home Care in France?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in France

Consumers Turn to Affordable Options Amid Economic Pressure

Key Data Insights

Chart 1 Key Industry Trends for Home Care
Consumers Turn to Affordable Options Amid Economic Pressure
Laundry Care Dominates Home Care Sales
Briochin Gains Market Share with Natural Formulations
Chart 2 Briochin, responding to the growing demand for more natural home care products
Chart 3 Value Sales of Home Care 2020-2030
Chart 4 Volume Sales of Home Care 2020-2030
Chart 5 Value Sales of Home Care by Category 2025
Laundry Care Remains Dominant with Sustainability Focus
Premiumisation and Sustainability Drive Value Growth
Innovation and Sustainability to Shape Competitive Landscape
Chart 6 Forecast Value Sales of Home Care 2020-2030
Chart 7 Forecast Value Sales of Home Care by Category 2025-2030
Chart 8 Analyst Insight for Home Care
Large Multinationals Continue to Dominate in Home Care
A Stable Competitive Environment in Home Care
Chart 9 Private label could be an answer to the changing economic context
Chart 10 Company Shares of Home Care 2025
Chart 11 Brand Shares of Home Care 2025
Grocery Retailers Dominate Home Care Sales in France
Retail E-Commerce Gains Traction with Click-And-Collect
Chart 12 Retail Channels for Home Care 2020-2025
Chart 13 Economic Context for Home Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Home Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025

Air Care in France

Key Data Insights

Negative Buzz and Economic Pressures Drive Sales Decline
Chart 20 Key Industry Trends for Air Care
Negative Buzz and Economic Pressures Drive Sales Decline
Non-Grocery Retailers Gain Popularity for Air Care Sales
Personalisation Drives Growth in Candle Sales
Chart 21 Air care suffers from bad buzz around potential health hazards
Chart 22 Value Sales of Air Care 2020-2030
Chart 23 Volume Sales of Air Care 2020-2030
Chart 24 Value Sales of Air Care by Category 2025
Consumers Prioritise Sustainability and Multifunctionality over Traditional Air Care Products
Candle Sales Driven by Dual Functionality and Personalisation
Digitally Native Vertical Brands Capitalise on Sustainability Trend
Chart 25 Forecast Value Sales of Air Care 2020-2030
Chart 26 Forecast Value Sales of Air Care by Category 2025-2030
Chart 27 Analyst Insight for Air Care
Leading Players Maintain Dominance through Innovation
Opportunities Arise From Consumer Trends and Preferences
Chart 28 Company Shares of Air Care 2025
Chart 29 Brand Shares of Air Care 2025
Grocery Retailers Dominate Air Care Sales in France
Retail E-Commerce Gains Traction in Air Care
No New Retail Brands or Concepts to Emerge in 2026
Chart 30 Retail Channels for Air Care 2020-2025
Chart 31 Economic Context for Air Care
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Air Care
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025

Bleach in France

Key Data Insights

Safety Concerns and Alternatives Drive Market Dynamics
Chart 38 Key Industry Trends for Bleach
Safety Concerns and Alternatives Drive Market Dynamics
Loyal Customer Base Drives Bleach Sales Despite Challenges
Chart 39 Value Sales of Bleach 2020-2030
Chart 40 Volume Sales of Bleach 2020-2030
La Croix Dominates as Bleach Sales Decline Further
Non-Grocery Discounters to Gain Traction in Bleach Sales
Leading Players to Continue Phasing Out Bleach Products
Chart 41 Forecast Value Sales of Bleach 2020-2030
Chart 42 Analyst Insight for Bleach
La Croix Maintains Lead as Market Concentration Remains Stable
No New Entrants or Significant Product Launches Expected
Chart 43 Company Shares of Bleach 2025
Chart 44 Brand Shares of Bleach 2025
Grocery Stores Remain Dominant Distribution Channel with E-Commerce Growth
E-Commerce Drives Growth in Bleach Sales through Convenience and Variety
Non-Grocery Discounters Gain Traction with Competitive Pricing
Chart 45 Retail Channels for Bleach 2020-2025
Chart 46 Economic Context for Bleach
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bleach
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025

Dishwashing in France

Key Data Insights

Natural Formulations and Cost Efficiency Drive Sales
Chart 53 Key Industry Trends for Dishwashing
Natural Formulations and Cost Efficiency Drive Sales
Simple Ingredients and Eco-Certification Gain Traction
Private Label Products Capitalise on Consumers' Price Sensitivity
Chart 54 Love & Green launches hand dishwashing products that align with the health and wellness trend
Chart 55 Value Sales of Dishwashing 2020-2030
Chart 56 Volume Sales of Dishwashing 2020-2030
Chart 57 Value Sales of Dishwashing by Category 2025
Consumers Prioritise Eco-Friendly and Cost-Effective Solutions
Automatic Dishwashing Drives Value Growth with Innovation
Sustainability and Innovation Shape the Future Landscape
Chart 58 Forecast Value Sales of Dishwashing 2020-2030
Chart 59 Forecast Value Sales of Dishwashing by Category 2025-2030
Chart 60 Analyst Insight for Dishwashing
Private Label and French Companies Drive Market Share Changes
Large Groups Maintain Lead through Innovation
Chart 61 Company Shares of Dishwashing 2025
Chart 62 Brand Shares of Dishwashing 2025
Grocery Retailers Maintain Dominance through Broad Assortments
Non-Grocery Retailers Gain Share through Opportunistic Purchasing
Retail E-Commerce Grows through Click-And-Collect Services
Chart 63 Retail Channels for Dishwashing 2020-2025
Chart 64 Economic Context for Dishwashing
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Dishwashing
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025

Home Insecticides in France

Key Data Insights

K-Pro Drives Premiumisation with Innovative Trap Systems
Chart 71 Key Industry Trends of Home Insecticides
K-Pro Drives Premiumisation with Innovative Trap Systems
Spray and Aerosol Insecticides Dominate Market Share
Urban Pest Control Drives Demand for Efficient Solutions
Chart 72 K-pro introduces an innovative mosquito trap
Chart 73 Value Sales of Home Insecticides 2020-2030
Chart 74 Volume Sales of Home Insecticides 2020-2030
Chart 75 Value Sales of Home Insecticides by Category 2025
Consumers Look for Effective Solutions That Are Not Harmful to Human Health or the Environment
Spray and Aerosol Insecticides Maintain Dominance
Sustainability and Naturalness Reshape Product Landscape
Chart 76 Forecast Value Sales of Home Insecticides 2020-2030
Chart 77 Forecast Value Sales of Home Insecticides by Category 2025-2030
Chart 78 Analyst Insight for Home Insecticides
Leading Players Maintain Dominance through Innovation
Innovation and Sustainability Drive Future Opportunities
Chart 79 Company Shares of Home Insecticides 2025
Chart 80 Brand Shares of Home Insecticides 2025
Grocery Retailers Lead Home Insecticides Distribution
Retail E-Commerce Gains Traction in Home Insecticides Sales
Emerging Trends and Future Outlook
Chart 81 Retail Channels for Home Insecticides 2020-2025
Chart 82 Economic Context for Home Insecticides
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Home Insecticides
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025

Laundry Care in France

Key Data Insights

Decline in Consumer Purchasing Power Impacts Sales
Chart 89 Key Industry Trends for Laundry Care
Decline in Consumer Purchasing Power Impacts Sales
Laundry Detergents Remain Dominant; Laundry Aids Show Mixed Performance
Briochin Capitalises on Consumer Desire for Natural Products
Chart 90 Briochin, capitalising on French consumers' desire for more natural products
Chart 91 Value Sales of Laundry Care 2020-2030
Chart 92 Volume Sales of Laundry Care 2020-2030
Chart 93 Value Sales of Laundry Care by Category 2025
Consumers Drive Growth through Innovation and Affordability
Laundry Detergents Lead with Steady Growth
Innovation and Sustainability Drive Business Impact
Chart 94 Forecast Value Sales of Laundry Care 2020-2030
Chart 95 Forecast Value Sales of Laundry Care by Category 2025-2030
Chart 96 Analyst Insight for Laundry Care
Large Groups Retain Market Share Despite Private Label Growth
Innovation and Affordability Drive Future Growth Opportunities
Chart 97 National brands slow innovation, except to align with the current environment
Chart 98 Company Shares of Laundry Care 2025
Chart 99 Brand Shares of Laundry Care 2025
Grocery Retailers Dominate Laundry Care Sales through Promotions
Non-Grocery Retailers and E-Commerce Gain Traction
Retail E-Commerce Plays Significant Role with Click-And-Collect
Chart 100 Retail Channels for Laundry Care 2020-2025
Chart 101 Economic Context for Laundry Care
Chart 102 Real Gdp Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Laundry Care
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025

Polishes in France

Key Data Insights

Lack of Relevance Drives Decline in Sales
Chart 108 Key Indutry Trends for Polishes
Lack of Relevance Drives Decline in Sales
Barañe Sustains Shoe Polish Sales with Premium Offerings
Largest Subcategory Declines, Driven by Market Trends
Chart 109 Barañe offers a line of shoe polish specifically made for sneakers
Chart 110 Value Sales of Polishes 2020-2030
Chart 111 Volume Sales of Polishes 2020-2030
Chart 112 Value Sales of Polishes by Category 2025
Stability in Shoe Polish Masks Overall Decline
Floor Polish Remains Largest Subcategory Despite Decline
Shifting Distribution Channels and Product Innovation
Chart 113 Forecast Value Sales of Polishes 2020-2030
Chart 114 Forecast Value Sales of Polishes by Category 2025-2030
Chart 115 Analyst Insight for Polishes
Leading Manufacturers Consolidate Market Share in Polishes
Stable Competitive Landscape with No New Entrants or Innovations
Chart 116 Company Shares of Polishes 2025
Chart 117 Brand Shares of Polishes 2025
Grocery Retailers Maintain Lead in Polishes Distribution
Retail E-Commerce Gains Traction in Polishes Sales
Distribution Channels Shift to Accommodate Declining Demand
Chart 118 Retail Channels for Polishes 2020-2025
Chart 119 Economic Context for Polishes
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Polishes
Chart 123 Population 2020-2030
Chart 124 Consumer Expenditure 2020-2030
Chart 125 Population by Generation 2025

Surface Care in France

Key Data Insights

Economic Caution and Eco-Awareness Drive Cleaning Solutions Shift
Chart 126 Key Industry Trends for Surface Care
Economic Caution and Eco-Awareness Drive Cleaning Solutions Shift
Multi-Purpose Cleaners Lead Due to Simplicity and Versatility
Love & Green Drives Health and Wellness Trend with Eco-Certified Refills
Chart 127 Love & Green launches surface care products that meet the growing demand for "clean" home care products that are not harmful to human health or the environment
Chart 128 Value Sales of Surface Care 2020-2030
Chart 129 Volume Sales of Surface Care 2020-2030
Chart 130 Value Sales of Surface Care by Category 2025
Consumers Prioritise Affordability and Natural Ingredients
E-Commerce Growth Fuels Sales of Natural Surface Care Products
Descrozaille Law Reshapes Competitive Landscape with Differentiated Pricing
Chart 131 Forecast Value Sales of Surface Care 2020-2030
Chart 132 Forecast Value Sales of Surface Care by Category 2025-2030
Chart 133 Analyst Insight for Surface Care
Private Label and French Companies Drive Market Share
Innovative Launches and Emerging Players
Chart 134 Company Shares of Surface Care 2025
Chart 135 Brand Shares of Surface Care 2025
Grocery Retailers Dominate Surface Care Sales through Promotions
Retail E-Commerce Gains Traction with Click-And-Collect Services
No New Retail Brands or Concepts Anticipated to Emerge in 2026
Chart 136 Retail Channels for Surface Care 2020-2025
Chart 137 Economic Context for Surface Care
Chart 138 Real Gdp Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Surface Care
Chart 141 Population 2020-2030
Chart 142 Consumer Expenditure 2020-2030
Chart 143 Population by Generation 2025

Toilet Care in France

Key Data Insights

Consumers Turn to Non-Grocery Retailers for Home Care Solutions
Chart 144 Key Industry Trends for Toilet Care
Consumers Turn to Non-Grocery Retailers for Home Care Solutions
Toilet Care Tablets Gain Traction Due to Convenience and Pricing
Evolving Product Formats Drive Innovation and Sales
Chart 145 Value Sales of Toilet Care 2020-2030
Chart 146 Volume Sales of Toilet Care 2020-2030
Chart 147 Value Sales of Toilet Care by Category 2025
Consumers Favour Value-Driven Products and Retailers
Rim Blocks See Positive Volume Sales From Mid-Forecast Period
Sustainability and Convenience Drive Future Growth
Chart 148 Forecast Value Sales of Toilet Care 2020-2030
Chart 149 Forecast Value Sales of Toilet Care by Category 2025-2030
Chart 150 Analyst Insight for Toilet Care
Large Groups Maintain Lead Amidst Private Label Growth
Opportunities Arise From Evolving Consumer Preferences
Chart 151 Company Shares of Toilet Care 2025
Chart 152 Brand Shares of Toilet Care 2025
Grocery Retailers Maintain Dominance in Toilet Care Sales
Retail E-Commerce Gains Traction with Click-And-Collect Services
No Emerging Retail Brands or Concepts Expected in 2026
Chart 153 Consumers increasingly shop at non grocery retailers for toilet care products
Chart 154 Retail Channels for Toilet Care 2020-2025
Chart 155 Economic Context for Toilet Care
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Toilet Care
Chart 159 Population 2020-2030
Chart 160 Consumer Expenditure 2020-2030
Chart 161 Population by Generation 2025

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Download table of contents
The following categories and subcategories are included:

Home Care

      • Candle Air Fresheners
      • Car Air Fresheners
      • Electric Air Fresheners
      • Gel Air Fresheners
      • Liquid Air Fresheners
      • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
        • Automatic Dishwashing Liquids
        • Automatic Dishwashing Powders
        • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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