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Home Care Sales Driven by Demand for Luxury and Convenience
Home care in Qatar is experiencing steady growth, driven by economic stability and high disposable incomes, with a total retail value of QAR490 million in 2025, representing 4% growth from the previous year. Laundry care remains the largest category, driven by a high washing machine penetration rate of 100% among households. The market is moderately concentrated, with top players like Qatar Detergent Co Wll and Reckitt Benckiser Arabia FZE holding significant shares. The rise of local manufacturing and private label products is redefining competition, with domestic producers offering competitive pricing and culturally relevant fragrances. To succeed in this market, brands should adapt to local preferences, partner with local manufacturers and differentiate through innovation and product personalisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Qatar?
- Which are the leading brands in Home Care in Qatar?
- How are products distributed in Home Care in Qatar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Qatar
Home Care Sales Driven by Demand for Luxury and Convenience
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Home Care Sales Driven by Demand for Luxury and Convenience
Laundry Care Dominates Market Share with High Appliance Penetration
Chart 2 Pearl Stain Remover Liquid
Local Manufacturing and Private Label Drive Market Dynamics
Chart 3 Expert Ultra Power Dishwasher Liquid Tablets
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Local Manufacturing and Premiumisation Drive Growth
Laundry Care Maintains Largest Share with Innovation
Chart 7 Analyst Insight for Home Care
Trends Shaping the Future of Home Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Qatar Detergent Co Wll and Reckitt Benckiser Arabia Fze Lead Market
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Supermarkets and Hypermarkets Lead Home Care Sales with Broad Assortments
E-Commerce Gains Traction with Tech-Savvy Consumers and Convenient Shopping
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Home Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Home Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Air Care in Qatar
Key Data Insights
Consumers Drive Growth with Increased Spending on Home Essentials
Consumers Drive Growth with Increased Spending on Home Essentials
Spray/Aerosol Air Fresheners Lead Market Share with Convenience
Rising Demand for Electric Air Fresheners Driven by Innovation
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Premiumisation Expected to Drive Air Care Sales
Spray/Aerosol Air Fresheners to Remain Largest Despite Slowing Growth
Innovation Expected to Shape Future Air Care Trends
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Maintains Lead with Stable Share
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Grocery Retailers Lead Air Care Sales with Strong Presence
Retail E-Commerce Gains Traction with Growing Consumer Preference
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Air Care
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Air Care
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bleach in Qatar
Key Data Insights
Stable Growth Driven by Steady Demand
Stable Growth Driven by Steady Demand
Household Income Influences Purchasing Decisions
Chart 35 Value Sales 2020-2030
Chart 36 Volume Sales 2020-2030
Urbanisation to Drive Demand for Essential Cleaning Products
Household Income to Drive Demand for Premium Offerings
Chart 37 Forecast Value Sales 2020-2030
Clorox Co Lead Bleach Sales with Stable Share
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Grocery Retailers Lead Bleach Sales with Established Networks
Retail E-Commerce Gains Traction with Slow and Steady Growth
Chart 40 Retail Channels 2020-2025
Chart 41 Economic Context for Bleach
Chart 42 Real Gdp Growth 2020-2030
Chart 43 Inflation 2020-2030
Chart 44 Consumer Context for Bleach
Chart 45 Population 2020-2030
Chart 46 Consumer Expenditure 2020-2030
Chart 47 Population by Generation 2025
Dishwashing in Qatar
Key Data Insights
The Procter & Gamble Co Drives Premium Dishwashing Sales with Innovative Formats
Chart 48 Key Industry Trends for Dishwashing
The Procter & Gamble Co Drives Premium Dishwashing Sales with Innovative Formats
Automatic Dishwashing Drives Growth with Specialised Formats
Chart 49 Fairy Platinum Capsules
Mood-Boosting Scents and Premiumisation Enhance Dishwashing Experience
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Premium and Sustainable Formats Drive Future Growth
Hand Dishwashing Remains Largest, Automatic Dishwashing Fastest Growing
Chart 53 Analyst Insight for Dishwashing
Mood-Boosting Ingredients and Premiumisation Shape Industry Future
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co Maintains Lead with Premium Offerings
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Hypermarkets and Supermarkets Drive Dishwashing Sales
Retail E-Commerce Grows with Convenience and Variety
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Dishwashing
Chart 60 Real Gdp Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Dishwashing
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Home Insecticides in Qatar
Key Data Insights
Growing Demand for Insect Control Drives Sales
Growing Demand for Insect Control Drives Sales
Spray/Aerosol Insecticides Remain the Largest
Electric Insecticides Remain the Best Performing
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Rising Health Awareness to Drive Growth
Spray/Aerosol Insecticides to Maintain Position
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Maintains Lead Despite Dutch & Habro's Entry
Top Companies Sustain Lead through Established Distribution and Effectiveness
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Grocery Retailers Lead Home Insecticides Sales with Strong Presence
Retail E-Commerce Gains Traction with Growing Online Sales
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Home Insecticides
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Home Insecticides
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Laundry Care in Qatar
Key Data Insights
Strong Economic Growth Drives Laundry Care Sales
Chart 81 Key Industry Trends for Laundry Care
Strong Economic Growth Drives Laundry Care Sales
Laundry Detergents Dominates Market Share, Mood-Bossting Scents Drive Demand
Chart 82 Comfort Creations Fabric Conditioner
Quick Wash Drives Innovation and Growth
Chart 83 Unilever Introduces Omo Wonder Wash for Short Cycles, Stain Removal in 15 Min
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Growing Disposable Income Fuels Premium Laundry Care Products
Laundry Detergents Maintain Dominance with Continued Innovation
Chart 87 Analyst Insight for Laundry Care
Mood-Boosting Scents and Premiumisation Drive Future Growth
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co Maintains Dominance through Innovation
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Hypermarkets and Supermarkets Drive Laundry Care Sales
Retail E-Commerce Gains Traction with Convenience
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Laundry Care
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Laundry Care
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Polishes in Qatar
Key Data Insights
Rising Demand for Polishes Driven by Household Income Growth
Rising Demand for Polishes Driven by Household Income Growth
Shoe Polish Drives Sales with Strong Consumer Demand
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Rising Incomes to Drive Demand for Premium Polishes
Shoe Polish to Remain Dominant, Driving Market Growth
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
Ozden Kimya and Sc Johnson Lead Market
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Grocery Retailers Lead Polishes Sales with Strong Presence
Retail E-Commerce Emerges as a Growing Channel with Potential
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Polishes
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Polishes
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Surface Care in Qatar
Key Data Insights
Premiumisation and Hygiene Drive Sales Growth
Chart 115 Key Industry Trends for Surface Care
Premiumisation and Hygiene Drive Sales Growth
Multi-Purpose Cleaners Remains Largest Category
Sustainability Gains Traction through Refillable Packaging
Chart 116 Carrefour's Eco Planet Glass Cleaner
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Consumers Prioritise Efficacy, Safety and Sustainability
Multi-Purpose Cleaners to Remain Largest Category
Chart 120 Analyst Insight for Surface Care
Sustainability to Drive Business Growth and Innovation
Chart 121 Forecast Value Sales 2020-2030
Chart 122 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Dominance through Innovation
Chart 123 Company Shares 2025
Chart 124 Brand Shares 2025
Modern Trade Dominates Surface Care Sales through Convenience
E-Commerce Gains Traction with Price Transparency and Premiumisation
Chart 125 Retail Channels 2020-2025
Chart 126 Economic Context for Surface Care
Chart 127 Real Gdp Growth 2020-2030
Chart 128 Inflation 2020-2030
Chart 129 Consumer Context for Surface Care
Chart 130 Population 2020-2030
Chart 131 Consumer Expenditure 2020-2030
Chart 132 Population by Generation 2025
Toilet Care in Qatar
Key Data Insights
Household Spending on Toilet Care Drives Sales Growth
Household Spending on Toilet Care Drives Sales Growth
Toilet Liquids/Foam Lead Sales Due to Consumer Preference
Itbs Drives Growth with Innovative and Hygienic Solutions
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Rising Incomes and Urbanisation Expected to Drive Toilet Care Sales
Toilet Liquids/Foam to Remain Largest While In-Cistern Devices Shows Growth
Innovative and Hygienic Products Projected to Shape Future Demand
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Leading Players Maintain Dominance through Strategic Presence
New Entrants Reshape Competitive Dynamics
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Grocery Retailers Lead Toilet Care Sales with Strong Presence
Hypermarkets Drive Growth with Significant Sales Increase
Retail E-Commerce Gains Traction with Growing Online Demand
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Toilet Care
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Toilet Care
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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