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Home Care Sales Driven by Economic Factors
Home care in Kuwait is characterised by retail value sales of KWD64 million in 2025, with a growth rate of 2%, driven by rising disposable incomes and urban lifestyles. With a median disposable income per household of KWD17,682, consumers are prioritising premium and effective cleaning products. The category is expected to continue growing, with e-commerce playing a significant role in shaping the future of home care. To succeed, brands should prioritise formats optimised for e-commerce, invest in product innovation and focus on marketing strategies that highlight health and wellness benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Kuwait report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Kuwait?
- Which are the leading brands in Home Care in Kuwait?
- How are products distributed in Home Care in Kuwait?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Kuwait
Home Care Sales Driven by Economic Factors
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Home Care Sales Driven by Economic Factors
Health Concerns Drive Premium Laundry Care Sales
Chart 2 Delicate Baby Laundry Detergents Have Growing Presence in the Kuwaiti Market
Evolving Product Formats Fuel Growth in Laundry Care
Chart 3 Kwik Household Super Gel Multi Action Cleaner Is an Ideal Example for the Multifunctionality Trend
Chart 4 Laundry Pods Are Picking Momentum in the Kuwaiti Laundry Market
Multifunctionality Simplifies Cleaning Routines
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
E-Commerce to Drive Growth with Fast Delivery and Convenience
Laundry Care to Maintain Position with Multifunctional, Evolving Formats
Chart 8 Analyst Insight for Home Care
Premiumisation and Efficiency Set to Drive Business Growth
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leads with Strong Portfolio and Innovation
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Grocery Retailers Dominates Home Care Sales in Kuwait
E-Commerce Poses Moderate Competition to Retail Offline
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Kuwait
Key Data Insights
Rising Demand for Air Care Products Driven by Urbanisation and Income Growth
Rising Demand for Air Care Products Driven by Urbanisation and Income Growth
Spray/Aerosol Air Fresheners Dominate Market Share, While Candle Air Fresheners Gain Traction
Electric Air Fresheners Drive Growth with Innovation and Premiumisation
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Consumers Anticipated to Drive Growth with Increased Disposable Income
Spray/Aerosol Air Fresheners Set to Maintain Dominance, While Electric Air Fresheners Gain Traction
Innovation and Premiumisation Expected to Shape Future Growth
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Sc Johnson & Son Inc Maintains Lead Despite Slight Share Drop
New Entrant Al Sharhan Industries Gains Significant Share
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Retail Offline Dominates Air Care Sales with Strong Presence
Retail E-Commerce Grows Steadily Despite Small Base
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Air Care
Chart 30 Real GDP Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Air Care
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bleach in Kuwait
Key Data Insights
Stable Growth Driven by Steady Demand and Rising Income
Stable Growth Driven by Steady Demand and Rising Income
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Rising Disposable Income Expected to Drive Stable Bleach Sales
Sustained Demand for Bleach Set to Be Driven by Laundry Needs
Chart 38 Forecast Value Sales 2020-2030
The Clorox Co Dominates Bleach with Stable Share
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Grocery Retailers Lead Bleach Sales with Strong Presence
Retail E-Commerce Gradually Gains Traction in Bleach Sales
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bleach
Chart 43 Real GDP Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bleach
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Dishwashing in Kuwait
Key Data Insights
Automatic Dishwashing Drives Growth
Chart 49 Key Industry Trends for Dishwashing
Automatic Dishwashing Drives Growth
Procter & Gamble Drives Premiumisation with Innovative Product Formats
Chart 50 P&G Upgrades Its Fairy Platinum Capsules Formula to the New Fairy 1 Step Clean Tablets
Private Label Gains Traction in Grocery Retailers
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Premiumisation Strategies in Dishwashing Set to Drive Growth
Automatic Dishwashing to Lead with Rising Dishwasher Penetration
Sustainability and Esg Goals to Influence Consumer Behaviour
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Procter & Gamble Maintains Leadership through Premiumisation and Innovation
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Grocery Retailers Dominate Distribution of Dishwashing Products
Retail E-Commerce Gains Traction Slowly
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Dishwashing
Chart 60 Real GDP Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Dishwashing
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Home Insecticides in Kuwait
Key Data Insights
Growing Demand for Home Insecticides Driven by Urbanisation
Growing Demand for Home Insecticides Driven by Urbanisation
Spray/Aerosol Insecticides Dominate Market Share
Electric Insecticides Lead Growth with Innovative Solutions
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Consumers Anticipated to Drive Growth with Rising Disposable Incomes
Spray/Aerosol Insecticides Expected to Maintain Dominance with Steady Growth
Innovative Products and Premiumisation Set to Drive Market Evolution
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Al Sharhan Industries Maintains Dominance with Strong Market Share
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Hypermarkets Dominate Home Insecticides Sales with Strong Presence
Retail E-Commerce Emerges as a Fast Growing Channel with Convenience
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Home Insecticides
Chart 75 Real GDP Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Home Insecticides
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Laundry Care in Kuwait
Key Data Insights
Premium Laundry Care Solutions Drive Demand in Kuwait
Chart 81 Key Industry Trends for Laundry Care
Premium Laundry Care Solutions Drive Demand in Kuwait
Rising Demand for Innovative Product Formats
Chart 82 Henkel Introduced Persil 4 in 1 Discs for Premium Laundry Care Experience
Mood-Boosting Ingredients and Innovation Drive Laundry Care Growth
Chart 83 Value Sales 2020-2030
Chart 84 Volume Sales 2020-2030
Chart 85 Value Sales by Category 2025
Premiumisation to Drive Growth through Improved Performance
Local Competition Driven by Private Label Players and Digital Expansion Set to Rise
Chart 86 Forecast Value Sales 2020-2030
Chart 87 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Henkel Drive Premiumisation and Concentration
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Grocery Retailers Dominate Laundry Care Sales
Retail E-Commerce Gains Traction with Convenience and Variety
Chart 90 Retail Channels 2020-2025
Chart 91 Economic Context for Laundry Care
Chart 92 Real GDP Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Laundry Care
Chart 95 Population 2020-2030
Chart 96 Consumer Expenditure 2020-2030
Chart 97 Population by Generation 2025
Polishes in Kuwait
Key Data Insights
Rising Median Disposable Income Fuels Demand for Polishes
Rising Median Disposable Income Fuels Demand for Polishes
Shoe Polish Drives Sales in Polishes, While Floor Polish Experiences Dynamic Growth
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Rising Disposable Income Expected to Drive Growth in Polishes Sales
Shoe Polish Set to Maintain Dominance, While Floor Polish Continues to Be the Most Dynamic
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Ozden Kimya Ltd Maintains Lead with Slight Share Decline
New Entrants and Product Launches Drive Market Dynamics
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Hypermarkets Drives Sales Growth with Wide Product Ranges
Convenience and Competitive Pricing Fuel E-Commerce Growth
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Polishes
Chart 107 Real GDP Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Polishes
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Surface Care in Kuwait
Key Data Insights
SC Johnson Drives Sustainability with Eco-Friendly Launches
Chart 113 Key Industry Trends for Surface Care
SC Johnson Drives Sustainability with Eco-Friendly Launches
Chart 114 Sc Johnson & Son Introduced Ecover Plant-Based Multi Purpose Cleaner with Recyclable Packaging
Al Sharhan’S Kwik Attracts Health-Conscious Consumers
Chart 115 Al Sharhan's Kwik Multipurpose Cleaner Is Featuring Disinfection to Follow Health and Wellness Trend
Premium Fragrances Boost Sales in Surface Care Products
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Multi-Purpose Cleaners to Lead Surface Care Sales in Kuwait
Premium Fragrances to Drive Premiumisation
Sustainability to Continue as an Expectation in Surface Care
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser and Henkel Maintain Leading Positions
New Entrants and Innovation Shape Surface Care Landscape
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Grocery Retailers Dominate Surface Care Sales with Broad Offerings
E-Commerce Gains Share with Rising Demand for Convenience
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Surface Care
Chart 125 Real GDP Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Surface Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Toilet Care in Kuwait
Key Data Insights
Growth in Toilet Care Driven by Increasing Urbanisation and Hygiene Awareness
Growth in Toilet Care Driven by Increasing Urbanisation and Hygiene Awareness
In-Cistern Devices and In-Cistern Devices Drive Sales
Chart 131 Value Sales 2020-2030
Chart 132 Volume Sales 2020-2030
Chart 133 Value Sales by Category 2025
Growing Urban Population and Hygiene Awareness Set to Drive Sales
Itbs Anticipated to Remain the Largest, While In-Cistern Devices Grow Fastest
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Group Plc (Rb) and Henkel Ag?& Co Kgaa Maintain Leading Positions
New Entrant and Stable Leaders Shape Market Dynamics
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Hypermarkets Drive Toilet Care Sales with Strong Presence
Retail E-Commerce Emerges as Fastest Growing Channel with Convenience
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Toilet Care
Chart 140 Real GDP Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Toilet Care
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
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- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
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This report originates from Passport, our Home Care research and analysis database.
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