Select Country Report
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
The home care market in Norway demonstrated resilience in 2025, with 2% current value growth, driven by households shifting towards more convenient, versatile and premium products. Sustainability and convenience are key growth drivers, with consumers seeking products with demonstrable environmental benefits and multifunctional features. Orkla is the leading player with a 46% value share, driven by strong supply agreements and innovation. The market is expected to continue growing, driven by increasing demand for sustainable and hypoallergenic products, with laundry care remaining the largest category. E-commerce is also on the rise, driven by omnichannel retailing and convenience.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Air Care
- Bleach
- Dishwashing
- Home Insecticides
- Laundry Care
- Polishes
- Surface Care
- Toilet Care
If you're in the Home Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care in Norway?
- Which are the leading brands in Home Care in Norway?
- How are products distributed in Home Care in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Care in Norway
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Key Data Insights
Chart 1 Key Industry Trends for Home Care
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Laundry Care Drives Growth as Largest Category
Sustainability a Key Trend Shaping Home Care
Chart 2 Jif Allrent Sparkling Happiness
Chart 3 Value Sales of Home Care 2020-2030
Chart 4 Volume Sales of Home Care 2020-2030
Chart 5 Value Sales of Home Care by Category 2025
Sustainability and Convenience to Drive Home Care Growth
Laundry Care Wil Maintain the Largest Share with Continued Growth
Demand for Sustainable and Hypoallergenic Products Surges
Chart 6 Forecast Value Sales of Home Care 2020-2030
Chart 7 Forecast Value Sales of Home Care by Category 2025-2030
Orkla the Clear Leader with Strong Supply Agreements and Innovation
Chart 8 Sun MaxPower Alt i 1 Reshapes Expectations
Multifunctionality Simplifies Chores with Added Benefits
Chart 9 Analyst Insight for Home Care
No Significant Mergers or Acquisitions in 2025
Chart 10 Variety Store Chain Rusta Launches Hotel Collection
Chart 11 Company Shares of Home Care 2025
Chart 12 Brand Shares of Home Care 2025
Discounters Lead Sales through Extensive Store Networks
E-Commerce Growth Driven by Omnichannel Retailing and Convenience
No New Retail Brands or Concepts Emerging in 2026
Chart 13 Retail Channels for Home Care 2020-2025
Chart 14 Economic Context for Home Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Home Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Air Care in Norway
Key Data Insights
Premiumisation Being Seen in Air Care in Norway
Chart 21 Key Industry Trends for Air Care
Premiumisation Being Seen in Air Care in Norway
Sustainability Concerns Drive Reformulation and Transparency
Mood-Boosting Ingredients Gain Prominence
Chart 22 Analyst Insight for Air Care
Chart 23 Rusta Variety Store Chain Launches Hotel Collection
Chart 24 Value Sales of Air Care 2020-2030
Chart 25 Volume Sales of Air Care 2020-2030
Chart 26 Value Sales of Air Care by Category 2025
Premiumisation and Mood Enhancement to Drive Growth
Sustainability Concerns Reshape Product Offerings
Business Impact of Trends on Air Care
Chart 27 Forecast Value Sales of Air Care 2020-2030
Chart 28 Forecast Value Sales of Air Care by Category 2025-2030
Arvid Nordquist Norge Dominates Air Care with Its Strong Brand Portfolio
Innovative Launches Reflect Growing Consumer Demands
Chart 29 Glade Luscious Cherry & Peony
Emerging Players and Innovation to Drive Future Growth
Chart 30 Company Shares of Air Care 2025
Chart 31 Brand Shares of Air Care 2025
Discounters Lead Air Care Sales Thanks to Their Extensive Networks
Retail E-Commerce Grows as Omnichannel Integration Deepens
No New Retail Brands or Concepts Emerging in 2026
Chart 32 Retail Channels of Air Care 2020-2025
Chart 33 Economic Context for Air Care
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Air Care
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bleach in Norway
Key Data Insights
Cost-Effective Bleach Solutions Appeal to Price-Sensitive Households
Chart 40 Key Industry Trends for Bleach
Cost-Effective Bleach Solutions Appeal to Price-Sensitive Households
Jif Klorin Showcases Multifunctionality through Social Media Campaigns
Chart 41 Jif Klorin Uses Social Media to Communicate its Multifunctionality
No New Categories Emerge as Bleach Remains Stagnant
Chart 42 Value Sales of Bleach 2020-2030
Chart 43 Volume Sales of Bleach 2020-2030
Cost-Effectiveness and Versatility Will Drive Future Sales
Lack of Innovation Will Hinder Category Growth
Sustainability Concerns Shape Future Trends and Business Impact
Chart 44 Forecast Value Sales of Bleach 2020-2030
Orkla Home & Personal Care Maintains Dominant Share
Stability in Market Share with No New Entrants or Innovations
Chart 45 Company Shares of Bleach 2025
Chart 46 Brand Shares of Bleach 2025
Discounters Lead Bleach Sales through Their Extensive Store Networks
Retail E-Commerce Gains Traction with Omnichannel Strategies
Chart 47 Retail Channels of Bleach 2020-2025
Chart 48 Economic Context for Bleach
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bleach
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Dishwashing in Norway
Key Data Insights
Automatic Dishwashing Tablets Driving Growth in Dishwashing
Chart 55 Key Industry Trends for Dishwashing
Automatic Dishwashing Tablets Driving Growth in Dishwashing
Premiumisation and Multifunctionality Drive Sales
Orkla's Sun Max Power Tablets Drive Multifunctional Dishwashing
Chart 56 Maximising Efficacy Claims with Yes Max Power
Chart 57 Value Sales of Dishwashing 2020-2030
Chart 58 Volume Sales of Dishwashing 2020-2030
Chart 59 Value Sales of Dishwashing by Category 2025
Further Growth Expected for Dishwashing in Norway
Prices Will Remain Improtant for Consumers
Business Impact of Multifunctionality and Sustainability
Chart 60 Forecast Value Sales of Dishwashing 2020-2030
Chart 61 Forecast Value Sales of Dishwashing by Category 2025-2030
Orkla and Bonaventura Scandza Dominate the Market
Business Impact of Multifunctionality and Sustainability
Chart 62 Analyst Insight for Dishwashing
Chart 63 Sun MaxPower Alt i 1 reshapes expectations
No Significant Mergers or Acquisitions Expected
Chart 64 Company Shares of Dishwashing 2025
Chart 65 Brand Shares of Dishwashing 2025
Discounters Drive Sales with Competitive Pricing
Variety Stores and E-Commerce Making Gains
No New Retail Concepts Emerge in 2026
Chart 66 Retail Channels for Dishwashing 2020-2025
Chart 67 Economic Context for Dishwashing
Chart 68 Real Gdp Growth 2020-2030
Chart 69 Inflation 2020-2030
Chart 70 Consumer Context for Dishwashing
Chart 71 Population 2020-2030
Chart 72 Consumer Expenditure 2020-2030
Chart 73 Population by Generation 2025
Home Insecticides in Norway
Key Data Insights
Sustainability Drives Innovation in Home Insecticide Formulations
Chart 74 Key Industry Trends of Home Insecticides
Sustainability Drives Innovation in Home Insecticide Formulations
Spray/Aerosol Insecticides Dominate Market Share
Electric Insecticides See Dynamic Growth
Chart 75 Value Sales of Home Insecticides 2020-2030
Chart 76 Volume Sales of Home Insecticides 2020-2030
Chart 77 Value Sales of Home Insecticides by Category 2025
Consumers to Drive Demand for Sustainable and Natural Formulations
Spray/Aerosol Insecticides Will Maintain Their Dominance, Backed by Innovation
Multifunctionality and Sustainability to Shape Future Developments
Chart 78 Analyst Insight for Home Insecticides
Chart 79 Forecast Value Sales of Home Insecticides 2020-2030
Chart 80 Forecast Value Sales of Home Insecticides by Category 2025-2030
Arvid Nordquist Norge Dominates Home Insecticides
Sustainability Drives Innovation in Product Formulations
Chart 81 Greenprotect Seeks to Appease Household Health and Sustainability Concerns
No Significant Mergers or Acquisitions or New Entrants
Chart 82 Company Shares of Home Insecticides 2025
Chart 83 Brand Shares of Home Insecticides 2025
Discounters Lead Thanks to Extensive Store Presence and Price-Conscious Consumers
Retail E-Commerce Grows with Omnichannel Retailing and Consumer Convenience
No New Retail Brands or Concepts Emerge in 2026
Chart 84 Retail Channels of Home Insecticides 2020-2025
Chart 85 Economic Context for Home Insecticides
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Home Insecticides
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Laundry Care in Norway
Key Data Insights
Laundry Care Recording Positive Current Value Growth
Chart 92 Key Industry Trends for Laundry Care
Laundry Care Recording Positive Current Value Growth
Chart 93 Analyst Insight for Laundry Care
Laundry Detergents Dominate Sales through Value and Innovation
Private Label Gains Traction as Households Seek Value
Chart 94 Rema 1000 Mimics the Innovation of Leading Brands
Chart 95 Value Sales of Laundry Care 2020-2030
Chart 96 Volume Sales of Laundry Care 2020-2030
Chart 97 Value Sales of Laundry Care by Category 2025
Sustainable and Biodegradable Products to Drive Future Growth
Laundry Detergents Will Remain Dominant, Laundry Sheets Will Gain Traction
Health Awareness to Drive Demand for Hypoallergenic Laundry Care
Chart 98 Forecast Value Sales of Laundry Care 2020-2030
Chart 99 Forecast Value Sales of Laundry Care by Category 2025-2030
Orkla a Strong Leader in Norweigan Laundry Care
Sustainability Drives Innovation with Eco-Friendly Packaging
Chart 100 Orkla Introduces Brick Carton Packaging
No Significant Mergers or New Entrants Disrupt Market Dynamics
Chart 101 Company Shares of Laundry Care 2025
Chart 102 Brand Shares of Laundry Care 2025
Discounters Drive Laundry Care Sales with Extensive Store Networks
E-Commerce Growth Driven by Omnichannel Strategies and Convenience
No New Retail Concepts or Collaborations Emerge in 2026
Chart 103 Retail Channels of Laundry Care 2020-2025
Chart 104 Economic Context for Laundry Care
Chart 105 Real Gdp Growth 2020-2030
Chart 106 Inflation 2020-2030
Chart 107 Consumer Context for Laundry Care
Chart 108 Population 2020-2030
Chart 109 Consumer Expenditure 2020-2030
Chart 110 Population by Generation 2025
Polishes in Norway
Key Data Insights
Sustainable Innovations Drive Polish Sales Despite Competition
Chart 111 Key Indutry Trends for Polishes
Sustainable Innovations Drive Polish Sales Despite Competition
Chart 112 Analyst Insight for Polishes
Bistro Metal Polish Sets New Sustainability Standards
Chart 113 Bistro highlights its sustainability credentials with eco labeling
Multifunctional Products Challenge Traditional Polish Sales
Chart 114 Value Sales of Polishes 2020-2030
Chart 115 Volume Sales of Polishes 2020-2030
Chart 116 Value Sales of Polishes by Category 2025
Sustainable Innovations to Drive Growth in Polish Sales
Multifunctional Products Challenge Traditional Polish Sales
Chart 117 Forecast Value Sales of Polishes 2020-2030
Chart 118 Forecast Value Sales of Polishes by Category 2025-2030
Jensen & Co Maintains the Lead through Brand Strength
Emerging Trends and Opportunities in Sustainable Products
Chart 119 Company Shares of Polishes 2025
Chart 120 Brand Shares of Polishes 2025
Discounters Drive Sales with Budget-Orientated Pricing Strategies
Retail E-Commerce Gains Traction with Omnichannel Retailing
No New Retail Brands or Concepts Emerge in 2026
Chart 121 Retail Channels of Polishes 2020-2025
Chart 122 Economic Context for Polishes
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Polishes
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Surface Care in Norway
Key Data Insights
Multipurpose Cleaners Driving Overall Growth in Surface Care
Chart 129 Key Industry Trends for Surface Care
Multipurpose Cleaners Driving Overall Growth in Surface Care
Multipurpose Cleaners the Leading Surface Care Category
Sustainability and Health and Wellness Shape Consumer Preferences
Chart 130 Jif Allrent Sparkling Happiness
Chart 131 Value Sales of Surface Care 2020-2030
Chart 132 Volume Sales of Surface Care 2020-2030
Chart 133 Value Sales of Surface Care by Category 2025
Multipurpose Cleaners Will Continue to Lead in Norway
Consumers to Drive Demand for Sustainable and Effective Solutions
Innovation to Prioritise Efficacy, Versatility and Sustainability
Chart 134 Forecast Value Sales of Surface Care 2020-2030
Chart 135 Forecast Value Sales of Surface Care by Category 2025-2030
Orkla Home & Personal Care Helps Maintain the Leading Position through Innovation
Orkla Drives Innovation with Sustainable and Effective Solutions
Chart 136 Jif Allrent Duft af Krystal
No Significant Mergers or Acquisitions Impact the Market
Chart 137 Company Shares of Surface Care 2025
Chart 138 Brand Shares of Surface Care 2025
Discounters Drive Surface Care Sales through Extensive Reach
E-Commerce Gains Traction through Omnichannel Retail Strategies
Chart 139 Analyst Insight for Surface Care
No New Retail Brands or Concepts Emerge in 2026
Chart 140 Retail Channels for Surface Care 2020-2025
Chart 141 Economic Context for Surface Care
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Surface Care
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Toilet Care in Norway
Key Data Insights
Premium and Sustainable Trends Drive Sales
Chart 148 Key Industry Trends for Toilet Care
Premium and Sustainable Trends Drive Sales
Rim Blocks Drive Sales at the Expense of Rim Liquids
Chart 149 New and Improved Domestos Emphasises Efficacy
Sustainability and Premiumisation Reshape Consumer Choices
Chart 150 Value Sales of Toilet Care 2020-2030
Chart 151 Volume Sales of Toilet Care 2020-2030
Chart 152 Value Sales of Toilet Care by Category 2025
Consumers to Drive Demand for Sustainable and Convenient Solutions
Chart 153 Analyst Insight for Toilet Care
Limited Editions and Premium Products to Drive Value Growth
Sustainability and Convenience to Reshape Consumer Choices
Chart 154 Forecast Value Sales of Toilet Care 2020-2030
Chart 155 Forecast Value Sales of Toilet Care by Category 2025-2030
Arvid Nordquist Norge Helps Maintain the Lead through Innovation
Innovation Focuses on Convenience and Hygiene
No Significant Mergers or Acquisitions Expected
Chart 156 Company Shares of Toilet Care 2025
Chart 157 Brand Shares of Toilet Care 2025
Discounters Lead Toilet Care Sales Thanks to Their Extensive Networks
Retail E-Commerce Drives Growth with Convenience and Omnichannel Strategies
No New Retail Brands or Concepts Emerging in 2026
Chart 158 Retail Channels of Toilet Care 2020-2025
Chart 159 Economic Context for Toilet Care
Chart 160 Real Gdp Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Toilet Care
Chart 163 Population 2020-2030
Chart 164 Consumer Expenditure 2020-2030
Chart 165 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home Care
-
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
-
- Bleach
-
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
-
-
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
-
- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
-
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
-
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
-
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
-
-
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!