Whilst all hot drinks categories in Algeria are experiencing positive retail volume growth in 2024, growth rates remain relatively low. This is due to the sharp drop in disposable incomes driven by ongoing economic challenges in the country, resulting in a growing shift towards local economy brands.
Although coffee remains the leading hot drink in the country, tea is the most dynamic category in 2024 as it continues to benefit from its relative immaturity as there is still room for further development and growth. Standard fresh ground coffee continues to account for the bulk of sales in coffee in 2024, with instant coffee a much smaller category in both volume and value terms.
The leaders of coffee and tea continue to hold their ground in 2024 due to a strong representation in retail chains, and new product launches. It is no surprise that the leading coffee players lead the overall competitive landscape, as coffee is the most popular hot drink in Algeria.
There are no major distribution changes in hot drinks in Algeria in 2024. Independent small grocery retailers have a very strong, albeit gradually declining, share in the country, whilst supermarkets is the major modern retail channel taking over in the country.
As tea lacks popularity in Algeria, coffee remains the leading hot drink for Algerians for consumption both at home and in foodservice outlets. Hot drinks continues to be dominated by off-trade sales; however, the foodservice sector is steadily improving, bolstered by the increase of both foreign and domestic tourism in the country.
Current retail value sales of hot drinks are expected to experience robust growth over the forecast period, supported by significant unit price increases. Modest retail volume growth, meanwhile, will be driven by continuing population growth, rising urbanisation and the development of both modern grocery retailers and consumer foodservice in the country.
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This report originates from Passport, our Hot Drinks research and analysis database.
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