Hot drinks in 2024: The big picture
In 2024, hot drinks in Tunisia is experiencing a slowdown characterised by stagnating sales volumes alongside notable value growth. This trend has largely been driven by significant price increases for staple products such as tea and coffee, which have placed considerable pressure on consumers.
2024 key trends
Several noteworthy trends have emerged in hot drinks in 2024, reflecting both market challenges and shifting consumer behaviour. A key development has been the rising demand for smuggled coffee and tea, as shortages of legally imported products have driven Tunisian consumers to seek alternatives.
Competitive landscape
The competitive landscape within Tunisia’s hot drinks industry has remained relatively stable in 2024. Amen Group’s brands, Ben Yedder and Bodin, continue to dominate the coffee market, maintaining their leadership positions with strong consumer loyalty.
Retailing developments
Traditional grocery retailers continue to serve as the main distribution channel for hot drinks products in Tunisia, providing consumers with broad access to essential items. However, the grocery discounter chain Aziza has experienced significant growth, gaining market share as it capitalises on its widespread presence and affordability.
Foodservice vs retail split
The foodservice industry has faced substantial challenges in 2024 due to persistent shortages of coffee and tea. These supply constraints have led to a historic rise in the prices of coffee and tea served in cafés and restaurants, further exacerbating the sector’s decline.
What next for hot drinks?
The outlook for hot drinks in Tunisia remains complex and uncertain due to the ongoing involvement of the OCT in the import and distribution of essential products like tea and coffee. The department’s inability to meet market demands has perpetuated shortages in 2024, despite a brief policy shift in January that allowed private companies to import coffee directly from international suppliers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Tunisia?
- To what extent are health considerations impacting consumption of Hot Drinks in Tunisia?
- What are the traditional preferences in Hot Drinks in Tunisia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Tunisia?
- Which are the leading brands in Hot Drinks in Tunisia?
- How are products distributed in Hot Drinks in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Tunisia
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Tunisia
KEY DATA FINDINGS
Stagnation in demand for instant standard coffee amid rising prices
Golden coffee climbs to second position in instant coffee
Fresh coffee crisis persists despite government measures
The expansion of smuggled fresh coffee
Fresh ground coffee pods poised for continued growth
Rising on-trade prices: A looming threat to fresh coffee demand
Tea in Tunisia
KEY DATA FINDINGS
Green tea in shortage
Fruit and herbal tea: A niche area targeting higher-income consumers
Local players prioritise distribution over advertising
Instant tea: A growing product area despite challenges
Tea market monopoly by OCT: Until when?
Innovation as the key to growth
Other Hot Drinks in Tunisia
KEY DATA FINDINGS
Chocolate-based flavoured powder drinks remain the popular choice
Other plant-based hot drinks target a niche market
Discounter channels propel sales growth
Rising cocoa prices could impact future demand
Internet retailing as a key distribution channel
Expanding product diversity to meet emerging demand
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Hot Drinks research and analysis database.
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