Hot drinks in 2024: The big picture
Despite a reduction in inflation in Romania in 2024, the rate remained above 5% in July, sustaining a high cost of living that continued to impact retail sales of basic goods, including hot drinks, particularly coffee. According to the National Institute of Statistics and the consumer price index for July 2024, unit prices for coffee showed growth below inflation compared to July 2023, which contributed to a slight increase in retail volume by the end of 2024.
2024 key trends
The growing adoption of remote working among office employees proved beneficial for coffee, tea, and the other hot drinks category as a whole. This trend encouraged consumers to recreate the ambience of foodservice settings at home.
Competitive landscape
Coffee's substantial market size placed its leading companies and brands at the forefront of the hot drinks sector in 2024. While international players and brands continued to dominate, local firms such as Cafea Fortuna SRL and Laboratoarele Fares Biovital also secured strong positions within the top ten manufacturers.
Retailing developments
Modern retailing continued its expansion across Romania, penetrating tertiary cities and solidifying its dominance in the distribution landscape. The impact of high living costs and rising food and beverage prices was mitigated by consumers' pursuit of low prices and promotional offers.
Foodservice vs retail split
The lifting of COVID-19 restrictions in March 2022 did not fully restore foodservice to pre-pandemic levels, as this coincided with rising living costs that curtailed consumer purchasing power. In 2024, the high cost of living continued to affect many Romanians, limiting their ability to dine out.
What next for hot drinks?
Over the forecast period, the average unit price of hot drinks is expected to experience slower growth as inflation eases and costs related to energy, logistics, and operations stabilise. A gradual recovery in purchasing power is anticipated, creating conditions for volume growth in off-trade sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Romania?
- To what extent are health considerations impacting consumption of Hot Drinks in Romania?
- What are the traditional preferences in Hot Drinks in Romania? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Romania?
- Which are the leading brands in Hot Drinks in Romania?
- How are products distributed in Hot Drinks in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Romania
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Romania
KEY DATA FINDINGS
The rise of café-style coffee at home
Fresh coffee beans: A growing household staple
Emerging private label brands
Home-café experiences drive future growth
Rising popularity of coffee pods and fresh coffee beans
International brands and modern retailing to shape the market
Tea in Romania
KEY DATA FINDINGS
Shift away from pandemic-driven tea consumption
Herbal and fruit teas dominate health-focused consumption
On-trade tea sales face continued challenges
Tea as a vehicle for relaxation and wellbeing
Continued dominance of fruit and herbal teas
Local brands and private label lead expansion
Other Hot Drinks in Romania
KEY DATA FINDINGS
Other plant-based hot drinks benefit from alignment with health trends
Chocolate-based flavoured powder drinks lead sales with a trusted health appeal
The growing consumer base for plant-based hot drinks sustains ongoing sales
Health benefits drive growth potential across the category
Other plant-based hot drinks continue to outpace the market
Steady sales expected for chocolate-based flavoured powder drinks
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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