Coffee, tea, and other hot drinks have maintained steady volume sales in Myanmar in 2024, given their status as daily essentials for the majority of consumers with regular consumption habits. However, category growth rates have yet to recover to pre-pandemic levels due to the persistent challenges facing Myanmar's economy.
Hot drinks in 2024: The big picture
Sales of hot drinks have been slowing down in Myanmar in 2024 as the ongoing macroeconomic challenges continue to exert pressure on both the supply and demand sides of the market. In an effort to mitigate these challenges, manufacturers and distributors have prioritised strategies aimed at reducing production costs, while simultaneously increasing their investment in marketing.
Country background
Myanmar’s economic environment remains fraught with challenges, as evidenced by the Asian Development Bank's projections of GDP growth at only 1.2% in 2024, rising modestly to 2.
Socioeconomic trends
The socioeconomic landscape in Myanmar paints a sobering picture, with almost half of the population – approximately 49.7% - living below the poverty line.
Logistics/infrastructure
Myanmar's infrastructure and logistics challenges continue to significantly affect the hot drinks market. Daily power outages and rising fuel and logistics costs are hampering manufacturing operations, which, in turn, are driving up retail prices for groceries, including hot drinks.
What next for hot drinks?
Looking ahead, price will undoubtedly remain a crucial factor influencing consumer purchasing decisions. However, younger consumers are increasingly seeking unique and meaningful experiences from their daily beverages, such as coffee and tea.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Myanmar?
- To what extent are health considerations impacting consumption of Hot Drinks in Myanmar?
- What are the traditional preferences in Hot Drinks in Myanmar? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Myanmar?
- Which are the leading brands in Hot Drinks in Myanmar?
- How are products distributed in Hot Drinks in Myanmar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Myanmar
Hot drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for hot drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
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This report originates from Passport, our Hot Drinks research and analysis database.
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