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Low growth of hot drinks in 2025
Retail value sales of hot drinks experienced low single-digit growth in 2025. This was mainly driven by growing habitual consumption through urbanisation and population growth, product innovation including new brands launching more affordable alternatives and retail footprint expansion. On the other hand, this category is experiencing growing barriers to sustainable growth due to negative macroenvironment factors including high inflation rates, armed conflicts disrupting coffee and tea supply chains, and declining income levels. Moreover, in 2025, the foodservice and retail split for coffee and tea in Myanmar saw a notable shift. While retail remained the dominant channel, the foodservice channel experienced significant growth, narrowing the gap as consumer habits returned to pre-pandemic routines. This shift was primarily driven by a renewed desire for out-of-home consumption and social experiences. Within the overall hot drinks market, coffee and tea are the most popular hot drinks accounting for a substantial proportion of volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Myanmar?
- To what extent are health considerations impacting consumption of Hot Drinks in Myanmar?
- What are the traditional preferences in Hot Drinks in Myanmar? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Myanmar?
- Which are the leading brands in Hot Drinks in Myanmar?
- How are products distributed in Hot Drinks in Myanmar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Myanmar
Low growth of hot drinks in 2025
KEY DATA FINDINGS
Industry players launch new and affordable products
Ban on imported tea and coffee products and high inflation dampen demand for high-end brands
Rapid development of foodservice boosts sales of hot drinks
Slow growth of hot drinks over the forecast period
Affordability remains a dominant trend in hot drinks
No sugar and low sugar trends increasingly characterise the hot drinks industry
Capital Diamond Star Group leads with the Premier private label
Thuriya Win Co Ltd achieves strong dynamism in 2025
Small local grocers dominates the distribution of hot drinks in Myanmar
Rapid growth of convenience retailers in hot drinks
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key data findings
2025 developments
Value growth through inflation while consumption shows signs of deceleration
Industry performance
Coffee remains less popular than tea though consumption is growing in urban areas and at the workplace
A coffee culture is slowly developing around different consumption occasions
What’s next?
Inflationary pressures put prices up and consequently lead to higher value sales
Growing trend towards speciality coffee blends
Local coffee industry prioritises sustainability
Competitive landscape
Capital Diamond Star Group retains a strong lead
Sawbwa Coffee Co Ltd registers strong growth momentum in coffee during 2025
Channels
Small local grocers retains near complete domination of coffee sales
The on-trade achieves solid growth thanks to the development of a café culture
Category data
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Tea sales grow thanks to rising consumption, new brand launches and channel expansion
Industry performance
Black tea consumption is a popular part of the country’s culture, even unpackaged tea
Brand extensions revitalise consumer interest in tea
What’s next?
Rising forecast period tea sales while traditional tea shops see growing competition from modern cafés
Local tea manufacturers invest heavily in new flavour launches
More detox and wellness tea varieties enter the marketplace
Competitive landscape
Every Sunny Industrial Co Lt leads with its three popular brands
Myanmar Lion Co Ltd is appreciated for its high quality products, especially instant tea mixes
Channels
Small local grocers dominates sales of tea
Strong growth of supermarkets and the on-trade for tea sales in 2025
Category data
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Consumers favour fortified and nutritious beverages boosting the popularity of other hot drinks
Industry performance
Chocolate-based flavoured powder drinks are popular among children, which represent a large consumer group
Malt-based hot drinks benefit from affordability and widespread availability
What’s next?
Steady growth of other hot drinks over the forecast period
Wellness repositioning of malt-based hot drinks encourages the health conscious
Demographic trends sustain demand for other hot drinks as does the capacity of industry players to innovate
Competitive landscape
Associated British Foods leads with its Ovaltine brand
Nestlé SA creates dynamism through user-generated social media marketing campaigns
Channels
Small local grocers dominates sales of other hot drinks
Strong growth of convenience stores, especially in densely populated urban areas
Category data
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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