Coffee, tea, and other hot drinks have maintained steady volume sales in Myanmar in 2024, given their status as daily essentials for the majority of consumers with regular consumption habits. However, category growth rates have yet to recover to pre-pandemic levels due to the persistent challenges facing Myanmar's economy.
Sales of hot drinks have been slowing down in Myanmar in 2024 as the ongoing macroeconomic challenges continue to exert pressure on both the supply and demand sides of the market. In an effort to mitigate these challenges, manufacturers and distributors have prioritised strategies aimed at reducing production costs, while simultaneously increasing their investment in marketing.
Myanmar’s economic environment remains fraught with challenges, as evidenced by the Asian Development Bank's projections of GDP growth at only 1.2% in 2024, rising modestly to 2.
The socioeconomic landscape in Myanmar paints a sobering picture, with almost half of the population – approximately 49.7% - living below the poverty line.
Myanmar's infrastructure and logistics challenges continue to significantly affect the hot drinks market. Daily power outages and rising fuel and logistics costs are hampering manufacturing operations, which, in turn, are driving up retail prices for groceries, including hot drinks.
Looking ahead, price will undoubtedly remain a crucial factor influencing consumer purchasing decisions. However, younger consumers are increasingly seeking unique and meaningful experiences from their daily beverages, such as coffee and tea.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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