Hot drinks in 2024: The big picture
Argentina's economy faced significant challenges in 2024, with a projected negative growth rate of 3.8% in gross domestic product.
2024 key trends
During the first half of 2024, the consumption of hot drinks in Argentina experienced a dramatic decline, largely the result of economic reforms initiated by President Javier Milei. Aggressive spending cuts resulted in a significant decline in consumer activity and spending power.
Competitive landscape
Hot drinks sales in Argentina have historically seen low concentration, primarily due to the fragmented nature of yerba mate sales among numerous companies. However, in years of economic instability, larger players with greater capital investment and economies of scale have significantly increased their presence.
Retailing developments
The traditional retail channel gained ground in 2024, following the cessation of government price controls on food and beverages. This change encouraged consumers to visit local stores more frequently, albeit with lower-value purchases, as they sought to control and reduce their expenses.
Foodservice vs retail split
Foodservice sales in Argentina experienced a significant boost following the lifting of COVID-19 restrictions, and a further recovery in 2023, driven by both domestic and inbound tourism. However, the economic landscape shifted dramatically in the first half of 2024, due to the severe recession.
What next for hot drinks?
Following declines in sales of hot drinks in 2024, a rebound is expected across the forecast period. This will be driven by a recovery in real wage levels, a decrease in the unemployment rate, and falling, albeit still high, inflation rates.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Argentina?
- To what extent are health considerations impacting consumption of Hot Drinks in Argentina?
- What are the traditional preferences in Hot Drinks in Argentina? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Argentina?
- Which are the leading brands in Hot Drinks in Argentina?
- How are products distributed in Hot Drinks in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Argentina
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Argentina
KEY DATA FINDINGS
Coffee sales notably decline as consumers navigate the economic recession
Consumers trade down to instant coffee in order to reduce their spending
Nestlé Argentina solidifies its position through well-known brands
Fresh ground coffee pods showcase a rebound as import restrictions are lifted
E-commerce sales benefit from foodservice brands entering the retail landscape
Sales of on trade coffee is driven by the speciality coffee culture
Tea in Argentina
KEY DATA FINDINGS
Tea sales benefit from health claims and a strong variety of value-priced options
Cafés La Virginia loses ground against private label and discount brands
Taragüi invests in promotional activities and strong distribution to maintain sales
Domestic offerings retain the lead through lower price points and strong awareness
Tea speciality shops add strength to the landscape across the forecast period
Premiumisation and high quality brands drive ongoing retail value growth
Other Hot Drinks in Argentina
KEY DATA FINDINGS
The challenging economic landscape leads to a steep decline for yerba mate
Nestlé Argentina increases innovation and advertising for its flagship brand Nesquik
Yerba mate continues to be a highly concentrated competitive landscape
Yerba mate loses ground as health offerings rise within tea and coffee
Growth for flavoured powder drinks is driven by reduced sugar options
E-commerce will increase its share, driven by hot drinks players websites
The following categories and subcategories are included:
Hot Drinks
-
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
-
-
-
- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
-
-
-
- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!