Mixed performance for hot drinks in Argentina
Hot drinks in Argentina reflected contrasting dynamics across different categories in 2025. Coffee faced significant challenges from climate-driven price hikes, reducing retail volumes while boosting value. Consumers shifted towards instant coffee and pod systems for affordability and convenience, while foodservice rebounded strongly, driven by premium cafés and specialist shops. Import liberalisation introduced new brands and Nespresso-compatible capsules, enhancing choice and accessibility. Tea recorded strong growth, supported by rising health awareness and premiumisation trends. E-commerce emerged as a key driver, with manufacturers and specialist retailers investing in direct-to-consumer platforms and partnerships, expanding access to premium blends and artisanal offerings. Other hot drinks, led by yerba mate, saw a robust resurgence, reaffirming its cultural significance and health appeal. Premium innovations, such as ginger-infused blends, gained traction, while flavoured powder drinks lagged due to declining milk consumption. Overall, the local industry showcased adaptability, with digitalisation, premiumisation, and tradition shaping future growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Argentina?
- To what extent are health considerations impacting consumption of Hot Drinks in Argentina?
- What are the traditional preferences in Hot Drinks in Argentina? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Argentina?
- Which are the leading brands in Hot Drinks in Argentina?
- How are products distributed in Hot Drinks in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Argentina
Mixed performance for hot drinks in Argentina
KEY DATA FINDINGS
Improving economic outlook but many consumers remain cautious with spending
Further price rises hinder stronger volume performance by some hot drinks
National drink yerba mate drives demand for other hot drinks
Coffee thrives in foodservice while still struggling via retail
Positive outlook in line with Argentina’s improving economy
Rise in health-conscious attitudes and labelling laws to inform new product development
Further weather fluctuations likely to present several threats
Nestlé Argentina retains lead of fairly consolidated competitive landscape
Local player records dynamic growth through marketing investment and retail expansion
Wide network of supermarkets drives distribution but small local grocers still appeal
Convenience of e-commerce drives further share gain
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
Coffee in Argentina
KEY DATA FINDINGS
Coffee continues to be challenged by volatile weather but some formats thrive
Higher coffee prices due to impact of climate change result in further retail volume decline
Fresh coffee beans and pods thrive in difficult environment
Positive outlook but coffee will remain vulnerable to fluctuating weather conditions, necessitating adaptability by players
Specialist coffee shops will continue expanding, underpinning consumers’ appreciation for premium offerings
Nestlé Argentina retains convincing leadership of coffee
Juan Valdez’s dynamic growth driven by expanding distribution strategy
Supermarkets and hypermarkets dominate distribution of coffee
Strong performance by e-commerce as players look to expand presence
Tea in Argentina
KEY DATA FINDINGS
Improving performance with category benefiting from local production
Tea shows substantial rebound, driven by affordability and health awareness
Black tea rebounds due to affordability for budget-conscious consumers
Sales are set to increase, driven by both local and imported offerings
Specialists will enhance sales over the forecast period
Aligned with improving economic conditions, premium brands likely to gain ground
Cafés La Virginia’s leadership driven by diverse portfolio
Former leader continues to lose ground to Cafés La Virginia
Twinings benefits from easing of import barriers
Supermarkets and hypermarkets dominate tea distribution with extensive networks
The growing penetration of retail e-commerce helps expand visibility
Other Hot Drinks in Argentina
KEY DATA FINDINGS
Improved performance by other drinks due to several factors
Rebound of other hot drinks driven by yerba mate in 2025
Cultural significance and health positioning support demand for yerba mate
Yerba mate’s mature profile is expected to lose ground to coffee and tea
Flavoured powder drinks to explore better-for-you offerings to address health trends
Cooperativa Agricola de la Colonia Leibig gains further share to gain leadership of other hot drinks
Marketing investment leads to significant share gain for La Cachuera
Supermarkets remains leading distribution channel for other hot drinks
E-commerce sales increase as players invest in digital platforms to expand reach
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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