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Rising demand and evolving consumption habits support strong growth in hot drinks
Hot drinks in Egypt continued to record solid momentum in 2025 as rising population numbers, expanding retail access and increasing engagement with health and wellness shaped demand across categories. Tea remained the core of household routines, underpinning overall stability within the industry, while coffee captured growing interest among younger consumers who are driving a more vibrant café culture and experimenting with new formats. The category benefited from improved distribution and more reliable access to key raw materials, supported by a more stable economic environment than during much of the review period. Consumers also showed a growing preference for products that align with both traditional habits and modern lifestyles, which encouraged companies to diversify their offerings across pack sizes and flavour profiles. As brands strengthen their presence through broader promotional activity and greater involvement in digital touchpoints, the overall category maintains a strong foundation for sustained growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Egypt?
- To what extent are health considerations impacting consumption of Hot Drinks in Egypt?
- What are the traditional preferences in Hot Drinks in Egypt? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Egypt?
- Which are the leading brands in Hot Drinks in Egypt?
- How are products distributed in Hot Drinks in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Egypt
Rising demand and evolving consumption habits support strong growth in hot drinks
KEY DATA FINDINGS
Health and wellness trends strengthen demand for green, herbal and functional teas
Innovation in packaging, flavours and blends accelerates category dynamism
Expanding retail developments and on-trade presence reinforce growth pathways
Population growth, retail expansion and wellness orientation will sustain future demand
Rising prices are expected to reinforce demand for local products and smaller pack sizes
Growth in on-the-go consumption will accelerate, supported by new retail formats
Nestlé strengthens its leadership through a dominant position in instant coffee
Herbal tea continues to stand out as the most dynamic category in 2025
Traditional retail remains the core distribution channel for hot drinks
E-commerce emerges as the most dynamic channel through digital marketing and rapid delivery
FOODSERVICE VS RETAIL SPLIT
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Coffee in Egypt
KEY DATA FINDINGS
Rising coffee engagement and lifestyle shifts fuel strong category performance
Stronger demand and demographic change lift retail value sales of coffee
Fresh ground coffee gains popularity as consumers seek quality and affordability
Demand is expected to rise further as café culture deepens and awareness of fresh coffee expands
Innovation in flavours and packaging will shape future purchasing behaviour
Rising production and logistics costs will influence pricing and shape consumer choices
Nestlé maintains leadership through strong instant coffee presence and broad consumer reach
Abu Auf strengthens its market position through expansion and growing brand equity
Specialist retailers and cafés drive coffee distribution through stronger experiential engagement
E-commerce emerges as the most dynamic channel driven by rapid delivery and strong digital engagement
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
Tea in Egypt
KEY DATA FINDINGS
Tea consumption remains resilient as cultural habits, affordability and availability drive demand
Steady rises in demand support growth in tea retail value sales in 2025
Loose black tea retains dominance and remains the most dynamic segment of the category
Tea demand is expected to grow as wellness trends boost interest in herbal and functional options
Smaller pack sizes and flavour-led innovation will support future category development
Modern retail and e-commerce will expand further as digital habits strengthen
El Arousa maintains its leadership through strong brand loyalty and wide accessibility
El Jawhara strengthens its position through affordability, promotions and expanded availability
Local grocers remain the backbone of distribution due to accessibility and nationwide reach
E-commerce emerges as the most dynamic channel as delivery apps accelerate visibility and access
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
Other Hot Drinks in Egypt
KEY DATA FINDINGS
Gradual rise in demand supported by indulgence trends and growing interest in café-style flavours
Retail value sales of other hot drinks increased in 2025
Chocolate-based drinks continue to dominate as the most familiar and widely consumed option
Demand for other hot drinks is expected to remain stable due to competing priorities and affordability concerns
Innovation in flavours and café-style blends will drive trial among younger consumers
Corona maintains category leadership supported by strong brand recognition and affordability
Nesquik remains popular among children as brand recognition and targeted marketing support growth
Modern retail leads distribution due to its alignment with the category’s more premium positioning
E-commerce emerges as the most dynamic channel as faster delivery and broader assortment enhance convenience
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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