Hot drinks in 2024: The big picture
In 2024, the hot drinks landscape in Egypt experienced positive growth, driven by demand for coffee and tea, which continued to see strong consumption. While global supply chain challenges still impacted prices, government initiatives were crucial in limiting price increases.
2024 key trends
In 2024, the hot drinks landscape in Egypt continued to be shaped by several key trends, driven by changing consumer habits and preferences. As coffee drinking culture rose, demand for coffee products saw significant growth.
Competitive landscape
In 2024, the competitive landscape of hot drinks in Egypt saw a shift towards local players, as some consumers chose to boycott foreign products. This led to a rise in share from brands like Abu Auf, Haj Arafa, Misr Café, and Ali Café, who gained ground through the support of domestic products, and affordable price points.
Retailing developments
In 2024, the expansion of commercial complexes, residential compounds, and business hubs continued to accelerate, particularly in areas like New Cairo, 6th of October City, and Sheikh Zayed. Alongside this urban development, innovative speciality coffee shop concepts have emerged, contributing to both on-trade and off-trade sales growth.
Foodservice vs retail split
Hot drinks, particularly coffee, have experienced significant growth within the food service landscape in 2024, driven by the emergence of innovative concepts. A growing number of restaurants—ranging from burger joints to other Western-style eateries—are placing a stronger emphasis on offering unique coffee experiences.
What next for hot drinks?
Over the forecast period, the hot drinks landscape in Egypt is expected to experience robust growth, driven by an increased presence of local brands and the stronger consumption of coffee and tea among the broader population. This growth is anticipated to be seen across both on-trade and off-trade channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Egypt?
- To what extent are health considerations impacting consumption of Hot Drinks in Egypt?
- What are the traditional preferences in Hot Drinks in Egypt? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Egypt?
- Which are the leading brands in Hot Drinks in Egypt?
- How are products distributed in Hot Drinks in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Egypt
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Egypt
KEY DATA FINDINGS
The rising coffee culture supports ongoing growth for coffee in Egypt
As coffee culture expands, speciality coffee shops are on the rise
Nescafé increases its share despite some movement towards local brands
A shift towards premium options supports ongoing growth for coffee
Local brands have potential to gather a stronger share across the forecast period
Digitalisation to drive demand as consumers look for convenience
Tea in Egypt
KEY DATA FINDINGS
Tea prices fluctuate as the government provides support to consumers
Demand grows for green and herbal teas that align with health trends
Badawy & Sons Co retains its lead as consumers migrate to the brand
Retail volume sales increase as tea benefits from the rising health-conscious trend
New pack sizes and marketing innovations continue to drive sales
Demand grows for herbal teas and healthier varieties over the forecast period
Other Hot Drinks in Egypt
KEY DATA FINDINGS
Growth for other hot drinks is led by affordable, local brands
Wellness trends impact sales as consumers migrate to healthier options
Local products and innovative offerings appear on shelves
Stability set to continue over the forecast period, driven by local players
Lack of innovation leads to low growth levels across the forecast period
Local brands and new flavours look to expand the consumer base
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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