Hot drinks saw total volumes rise in Iraq in 2024. Prices remained relatively stable after the high inflation of previous years.
Hot drinks in 2024: The big picture
In 2024, Iraq experienced greater political and economic stability due to reduced violence across the country. This stability has fostered significant market growth across various sectors and has led to a boom in local tourism, positively impacting the consumption of high-demand products, particularly coffee.
Country background
Hot drinks on Iraq is still dominated by loose black tea consumption, typically enjoyed with breakfast and after lunch and dinner. Iraqis are well-versed in black tea, as it has long been a staple in their consumption patterns.
Socioeconomic trends
Tea remains the dominant category in the market across the country due to its strong tradition of consumption and lower price compared to coffee. However, the tea market is already saturated, and many people, particularly in urban centres, are gradually shifting towards coffee.
Logistics/infrastructure
Iraq’s infrastructure is seeing continuous development, driven mainly by heavy government investment in roads and other transportation methods. This development is enabling the more efficient distribution of products, which were more expensive and harder to obtain a few years ago.
What next for hot drinks?
The forecast period is expected to see robust growth in volume sales across all categories of hot drinks. However, it is clear that demand for tea is already saturated, with black tea set to remain the preferred hot drink of most of the Iraqi population.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Iraq?
- To what extent are health considerations impacting consumption of Hot Drinks in Iraq?
- What are the traditional preferences in Hot Drinks in Iraq? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Iraq?
- Which are the leading brands in Hot Drinks in Iraq?
- How are products distributed in Hot Drinks in Iraq?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Iraq
Hot drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for hot drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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