Hot drinks in 2024: The big picture
Hot drinks in Austria recorded solid volume growth in 2024, mainly driven by coffee sales, with fresh coffee beans and instant coffee performing well. Average unit prices rose at a more moderate level as the economy gradually started to improve.
2024 key trends
Health and wellness trends continue to influence sales of hot drinks in Austria. More consumers opted to reduce their overall caffeine intake by reducing the amount of coffee consumed in a day.
Competitive landscape
Considering the high per capita consumption and importance of coffee in Austria, it comes as no surprise that the leading hot drinks manufacturers in 2024 were coffee producers Nestlé Österreich GmbH, Jacobs Douwe Egberts AT GmbH and Tchibo-Eduscho (Austria) GmbH. In addition, Nestlé also has a strong leading position within chocolate-based powdered drinks.
Retailing developments
With consumers having fully returned to their pre-pandemic shopping habits, supermarkets remain the preferred distribution channel due to accessibility, product variety, and the availability of promotions, special editions and new launches. In supermarkets, the two leading retail chains Spar and Billa maintained their lead with a total share of over 50%, followed at some distance by discounters and hypermarkets.
Foodservice vs retail split
With consumers still spending increasing amounts of time away from home, foodservice volumes increased ahead of retail volume sales. With the economy improving slightly and prices rising at a more moderate level, consumers were more likely to visit cafés, coffeeshops and other foodservice outlets, increasing the growth potential for hot drinks through on-trade channels.
What next for hot drinks?
Hot drinks will continue to mature in the upcoming period and thus faces limited possibilities in terms of volume and constant value growth. Further recovery of hospitality and tourism in general, and the improving economic situation in Austria and other parts of Europe, will result in stronger growth potential for on-trade sales, although at a moderate pace.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Austria?
- To what extent are health considerations impacting consumption of Hot Drinks in Austria?
- What are the traditional preferences in Hot Drinks in Austria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Austria?
- Which are the leading brands in Hot Drinks in Austria?
- How are products distributed in Hot Drinks in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Austria
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Austria
KEY DATA FINDINGS
Coffee consumption recovers in retailers over 2024
Instant coffee gains appeal due to convenience and versatility
Competitive landscape is led by Nestlé Österreich GmbH
Muted volume growth is on the horizon for coffee
Growing health focus may lower caffeine and coffee consumption
Coffee pods to come under further pressure amid sustainability concerns
Tea in Austria
KEY DATA FINDINGS
Tea is gaining ground on coffee due to perceived health benefits
Higher quality teas are driving appeal and broadening consumption occasions
Teekanne GmbH consolidates its strong lead in tea category
Health trend stands to boost tea sales in upcoming years
Product development will entice new consumers
Modern retailers to lead in distribution
Other Hot Drinks in Austria
KEY DATA FINDINGS
Consumers enjoy hot chocolate as an indulgent treat
Malt-based hot drinks are considered old-fashioned
International players take the lead in other hot drinks
Stagnant performance ahead for other hot drinks
Little change expected in the competitive landscape
Grocery retailers will retain hold on distribution
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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