Hot drinks in 2024: The big picture
Costa Rica’s tropical climate, characterised by a short and moderate dry season from January to March and a prolonged, intense rainy season, poses challenges for hot drinks. Despite consistently warm temperatures, which range from an average minimum of 73°F to a maximum of 89°F, coffee remains an exception to the general lack of demand for hot beverages, being deeply embedded in the daily routines of most Costa Rican adults.
2024 key trends
The pursuit of healthier, simpler options has become a notable trend, with more consumers scrutinising product labels not only for health claims but also for ingredient transparency. The preference for clean-label products is particularly evident among higher-income consumers and those influenced by social media nutritionists, who recommend products with fewer, natural ingredients.
Competitive landscape
Private label brands have solidified their position in hot drinks, driven by the increasing demand for value-for-money options. Supermarket chains like Automercado, Walmart, and PriceSmart lead the way, offering private label products that rival branded offerings in quality.
Retailing developments
Retail trends in 2024 have been shaped by consumers’ ongoing search for affordability. Mixed retailers like Pequeño Mundo, which offers a frequently changing assortment of imported and local products, have gained prominence, enticing consumers to make impulse purchases.
Foodservice vs retail split
Foodservice sales have fully recovered in 2024, mirroring pre-pandemic levels, as both local consumers and tourists increasingly seek out sensory dining experiences. Coffee shops have proliferated across the country, offering not only improved coffee quality but also expanded menus that cater to diverse preferences, including beverages like golden milk and matcha, which have gained traction among higher-income consumers.
What next for hot drinks?
The Costa Rican hot drinks industry is expected to become increasingly specialised, catering to the diverse tastes of both local consumers and international visitors. As the demand for healthier, clean-label options grows, manufacturers will face heightened pressure to refine their ingredient lists and offer innovative yet natural products.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Costa Rica?
- To what extent are health considerations impacting consumption of Hot Drinks in Costa Rica?
- What are the traditional preferences in Hot Drinks in Costa Rica? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Costa Rica?
- Which are the leading brands in Hot Drinks in Costa Rica?
- How are products distributed in Hot Drinks in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Costa Rica
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
Coffee in Costa Rica
KEY DATA FINDINGS
Consumers increasingly searching for high-quality coffee and retailers expanding availability
Fresh ground coffee gain popularity for at-home and away-from-home consumption
Private label presents premium varieties as well
Coffee will remain a traditionally popular drink
Coffee with claims will attract consumer attention
Decrease in local coffee production may lead to higher prices
Tea in Costa Rica
KEY DATA FINDINGS
Imported tea options often considered more premium, motivating local brands to launch more intricate flavours
Tea is locally consumed to soothe specific ailments, so brands continue to offer varieties to accommodate consumers
Making tea with fresh plants is common
Teas used for wellness are expected to grow
Increased innovation is expected
Tea growth will continue to be limited by the country’s warm climate
Other Hot Drinks in Costa Rica
KEY DATA FINDINGS
Chocolate milk is enjoyed mostly by children, and hot cocoa by adults
Limited dynamism from the category
Higher-income consumers appreciate imported and different options
Indulgent flavours could be launched to attract consumers
Ethnic flavours and international product mixes could attract consumers
Non-chocolate based flavoured powder drinks have room to grow
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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This report originates from Passport, our Hot Drinks research and analysis database.
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